Book Chapter Writing Blueprint Helps Sell Non Fiction

Are your concerns like most of my book coaching clients?

“Will my book be readable enough to sell well?”

“Will the time and money invested to learn a chapter-writing blueprint that makes my writing more engaging be worth it?”

“Will this blueprint skills set work for both my non-fiction ebook selling and hard copy selling?”

The problem with most how-to writers is that they tell rather than engage. They tell what they know and don’t answer their readers’ concerns. Your ebook or print book should answer the concerns of your primary audience. You need to write your book so your readers easily get their questions answered while enjoying themselves. They don’t want a lecture or telling. They want your words to engage them! If you engage them, they will listen, and eventually finish your book and then possibly buy from you.

Published on May 4, 2012 at 12:56 PM by Judy Cullins

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How to Write eBook Chapters that Transform Readers into Clients

It’s good to have passion for your eBook’s topic. And, you also need to think about your audience and what they want from your book in any given chapter. And, what kind of time they want to spend on learning from you.

How to Write to Please your Audience

1. Think a short book first.

Write only 3-5 chapters for one book with an angle (sells better). Write other companion books that you can sell as a series or bigger package that makes you still the expert, and makes you more money too.

Yes, college text chapters are 35 pages long and traditional publishers like 10-15 chapters with around 25 pages each.

Published on August 11, 2010 at 8:50 AM by Judy Cullins

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How to Get More Book Sales by Adding Value in Each Chapter

Do you want your chapters to engage your readers, so they’ll finish and recommend your book?

Here, you can see how one client revived her yoga book chapters with specific examples and short tips, so they would be more entertaining, polished, and easy-to-read. When your chapters engage and don’t bore, your readers will gladly spread the good word of mouth about your book.

One Client’s Ahas from Coaching Session

“From just two sessions, I got so many ways to hook my audience for my yoga book to make each chapter more entertaining, polished, engaging, and easier to read. I loved your idea on using the tips as a separate blog post to promote the book. Thanks so much!”–Ntathu from UK.

When you use these hook elements like my client did to further brand her book in each chapter, you will write more authentically and naturally.

Published on May 10, 2010 at 8:42 AM by Judy Cullins

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Hook Your Reader by Writing Every Book Chapter with the Three E’s

Write your book for the one who buys your book–your reader. That’s who decides whether it sells or not. Rather than lecture or tell from your research, think what does my reader want now? How can I use the Three E’s – engaging, enjoyable and easy to motivate my reader from the first paragraph to the last?

To keep your readers motivated, you must hook them all the way through each chapter. That means…

1. Hook your reader in the beginning of each chapter. Motivate him to keep reading. Meet him where he is now–what are his challenges? Ask a few questions about his challenges to engage him.

Published on April 16, 2010 at 8:40 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.