Would you like these results from your book?
You want it finished fast so you can get your cash flow going and brand yourself as the go to person in your niche.
That means she will recommend it to her lists and friends. Her testimonials will show you to be the right choice for your information! His word-of-mouth will bring many books sales and attract the clients you want, because it’s written just for them. This is pre-marketing at its best.
Published by Judy Cullins
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Are your concerns like most of my book coaching clients?
“Will my book be readable enough to sell well?”
“Will the time and money invested to learn a chapter-writing blueprint that makes my writing more engaging be worth it?”
“Will this blueprint skills set work for both my non-fiction ebook selling and hard copy selling?”
The problem with most how-to writers is that they tell rather than engage. They tell what they know and don’t answer their readers’ concerns. Your ebook or print book should answer the concerns of your primary audience. You need to write your book so your readers easily get their questions answered while enjoying themselves. They don’t want a lecture or telling. They want your words to engage them! If you engage them, they will listen, and eventually finish your book and then possibly buy from you.
Published by Judy Cullins
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It’s good to have passion for your eBook’s topic. And, you also need to think about your audience and what they want from your book in any given chapter. And, what kind of time they want to spend on learning from you.
Write only 3-5 chapters for one book with an angle (sells better). Write other companion books that you can sell as a series or bigger package that makes you still the expert, and makes you more money too.
Yes, college text chapters are 35 pages long and traditional publishers like 10-15 chapters with around 25 pages each.
Published by Judy Cullins
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Do you want your chapters to engage your readers, so they’ll finish and recommend your book?
Here, you can see how one client revived her yoga book chapters with specific examples and short tips, so they would be more entertaining, polished, and easy-to-read. When your chapters engage and don’t bore, your readers will gladly spread the good word of mouth about your book.
“From just two sessions, I got so many ways to hook my audience for my yoga book to make each chapter more entertaining, polished, engaging, and easier to read. I loved your idea on using the tips as a separate blog post to promote the book. Thanks so much!”–Ntathu from UK.
When you use these hook elements like my client did to further brand her book in each chapter, you will write more authentically and naturally.
Published by Judy Cullins
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Write your book for the one who buys your book–your reader. That’s who decides whether it sells or not. Rather than lecture or tell from your research, think what does my reader want now? How can I use the Three E’s – engaging, enjoyable and easy to motivate my reader from the first paragraph to the last?
1. Hook your reader in the beginning of each chapter. Motivate him to keep reading. Meet him where he is now–what are his challenges? Ask a few questions about his challenges to engage him.
Published by Judy Cullins
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Recent Comments
May 21, 2013 (12:05) Finish Your Book Project and Realize Your Dream this Year Judy We are on some linkedIn groups together which is how I found your blog. I have to say, aft...
May 20, 2013 (7:17) Don't Write That Next Book Yet - 10 Questions to Ask Yourself Thanks Judy for some sound advice - you've made me rethink publishing my 2nd book - perhaps I nee...
May 20, 2013 (7:03) 5 Non-Fiction Book Writing Mistakes and Solutions I will have to put item 4 to the test with the book I'm finishing. I use a lot of ing words in my...
May 20, 2013 (6:51) Don't Write That Next Book Yet - 10 Questions to Ask Yourself I really relate to that. However I was ready to publish and was held up because of some rogue co...
May 20, 2013 (6:50) Don't Write That Next Book Yet - 10 Questions to Ask Yourself Hi Judy, I do understand what you are saying. I have a workbook series that has to support the ...