View Shopping Cart
Shopping Cart / Checkout | About Judy Cullins | Contact
Return Home Subscribe to Judy's RSS Feed
FREE Subscription: Why subscribe? | Privacy Practices

eBook Sales – What is your eBook Worth? 5 Pricing How To’s

First, avoid the myth that your ebook is worth less than a print book. An ebook establishes your credibility as much as a print book. The biggest mistake is to price your ebook too low, unless it’s more of a free sample of you to market your other books and services. Think of your book’s value to its primary audience first!

How to Determine Your eBook’s Price

The old rule of thumb was to make 8 times the cost of your book in printing costs. If you write a concise, short how to ebook of 25-75 pages, you have no printing costs. Your writing time is hard to factor in. So, charge according to your ebook’s perceived value to your specific primary audience.

If you’re an expert in your niche, then people will pay more for your advice. And remember, your quality ebook is the number one way to establish you as the expert. From it, you can charge to match your expertise.

Remember, your online audience wants solutions for all kinds of things, and they want them now. And, even though a book can’t be the magic bullet, your audience thinks it will be. Your job is to educate them inside the book and answer their concerns.

Examples of eBook Prices

If your audience is a business person who wants to write an eBook, and your book shows specific skills such as chapter writing, then you can charge more than a self-help general topic.

Published on February 2, 2011 at 2:17 PM by Judy Cullins


Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)


5 eBook Internet Marketing Strategies

Since Amazon said over 2 billion eBooks were sold in 2010, you can be assured that your eBook, if it’s designed for your audience who wants your information and promoted properly, will also earn you more sales, more branding for you and your business, and ultimately more revenue for the years to come.

Here’s 5 Strategies to Market your eBook

1. Set up a Website.

So many people now sell their ebooks through Amazon and Kindle. The biggest mistake ebook authors make is to not put up a book or business Website with all their books that relate to a central theme. On that site, you need to include a sales page for each eBook or print book. Without this sales letter, you will not get many sales.

Published on January 21, 2011 at 12:40 PM by Judy Cullins


Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)


eBook Sales – The Big 3 Promotion Machine

You may be a part-time writer and can’t leave your day job yet. Or you may have published an eBook that hasn’t sold well yet.

Maybe you think, “I don’t have time” or “I don’t know what to next,” or “I’m stumped on my next step,.” or I’ve lost motivation and can’t get going again.”

Book Sales yes, but also Build Momentum, Expand your Platform and Solidify your Brand

Just realize you can create the life you want and make many more sales if you simultaneously work 1-2 hours each day on 3 top writing promotion strategies for your book.

Published on November 9, 2010 at 10:18 AM by Judy Cullins


Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)


Increase eBook Sales by Taking this Reality Test

Sure, you want your eBook to be a client magnet. You may even want to make half your income from your eBook(s). Just remember not all eBooks are the same. It’s value that counts. And for that value you should keep your audience in mind.

Without a specific audience to laud your work, your influence may disappear in cyberspace.

To answer the comment on making big money…that depends on your book. Remember that all ebooks are not created equal. You may know some to be junk without much thought given to the topic. That doesn’t have to be your experience.

Published on November 4, 2010 at 9:51 AM by Judy Cullins


Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)


eBook Sales Letter – 8 Tips That Guarantee Buyers

Maybe you didn’t know how important a sales letter for each eBook or other products and services you want to sell at your site. And yes, you want to sell at your site! This was a first lesson I discovered when I put up my first bookcoaching Web site 11 year ago.

With just lists, and not a sales letter for each eBook or service, you will leave your potential customers bored, non-inspired, and without enough compelling information to make that decision to buy. Your precious visitors will leave your site in a minute, never to return. You will be left with no sales announced in your email from your shopping cart company, or php list–and that’s a bummer after all the work you’ve done.

Published on October 21, 2010 at 8:51 AM by Judy Cullins


Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)


eBook Sales – 10 Ways Your Blog Increases Your Book Profits

If you want more eBook sales, you are leaving money on the table if you don’t put up a business blog such as WordPress.

Now, we self-published authors can share our opinions and our unique information with even wider audiences to attract our readers and ebook sales.

You can put up a WordPress blog at your site where you sell your books and service, or you can just start out with a blog only and not offer anything for sale. I do advise to invest a little in a Web site that sells, where you can collect your visitor’s emails to further connect and promote too. Your site must also act as a resource center for your book’s topic. Initially, people will come to your site for free resources, not to buy. After 5-7 times, you can expect some good sales conversions, because they trust you, like you, and want to learn from you.

Published on August 27, 2010 at 9:47 AM by Judy Cullins


Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)


3 Tips to Solve Obstacles that Hold Back Your eBook Profits

What! Spend just as much time on marketing as writing? This can’t be, you say. Yes, it’s true.

So if you’re writing a book, finish the one book before you move on to book #2. If you don’t, it’s really a form of procrastination.

So if it’s time to market your book (and it is time half way through your book) create a marketing and book’s promotion platform. To really be successful with large profits from your book, you must finish #1 project before you move on to #2.

Many emerging authors and business people don’t pay attention to marketing or promoting themselves and put their attention on multiple projects such as writing other books, articles, and reports, rather than finish and publish and get the book on their site to sell.

Published on August 2, 2010 at 9:04 AM by Judy Cullins


Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)


Solution Graphics