What Mistakes Do you See Authors Making on LinkedIn?

Here are just a few of the problems I see regularly:

Be sure to add what mistakes you know about too!

Published on November 18, 2011 at 12:09 PM by Judy Cullins

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Are you Avoiding LinkedIn Because you Don’t Know How to Use it?

Hi Fellow Authors and Business People,

I’m discouraged by what I see on LinkedIn. Many authors don’t take advantage of LinkedIn’s power to promote and market themselves and their books there. It’s frustrating for me to see the big mistakes authors are making on what has become the second largest social network in the U.S.

And, the best way to get you and your book seen and loved!

Published on October 12, 2011 at 2:36 PM by Judy Cullins

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Why Write a Blog and How to Get it Noticed on LinkedIn

Just to let you know, I didn’t always have a successful blog. I started one 6 years ago, and when no magic happened in a few months, I quit. What a mistake!

I quit too soon because I didn’t realize that the blog, just like the website, would take time to catch on, and would require a lot of marketing. I got some coaching and installed WordPress to my business site at bookcoaching.com. This one has worked well. I like WordPress because for each blog page, Google notices it and ranks your site higher in the search engines – I found this out with my Google Analytics program.

Published on July 3, 2011 at 11:30 AM by Judy Cullins

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4 Preparations You Must Make to Monetize your LinkedIn Profile

Maybe you put up a profile in haste, had an assistant do it, or just put up a bare bones script. That’s how most of us start at LinkedIn because we didn’t have enough powerful information on our goals or our audience to do it right.

If you want to monetize your profile, and save marketing time, be sure to take some time writing your profile to your one audience that really wants to know you. If you don’t really know who you want to connect with on LinkedIn, your profile visitor may be confused as to what your focus is, and think “It’s not for me.”

Published on June 24, 2011 at 4:09 PM by Judy Cullins

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LinkedIn Profile Makeover – 10 Ways to Optimize Your Content Order

This is one of many blog posts I will share with businesses on profile changes you can make to get to the top of the pages when people search for your expertise or book.

My own results are amazing in just weeks from my continuous LinkedIn profile makeovers. Just put a few of these in the LinkedIn search bar and see that I’m either #1 or #2 in front of many experts or at least on the first page.

Try:

• book coaching
• writing coach
• book marketing
• self publishing
• ebook publishing
• ebook
• publishing
• writing

You can do what I did and am doing what many experts aren’t on top of.

Published on May 9, 2011 at 1:25 PM by Judy Cullins

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Is Your LinkedIn Marketing Working? 8 Visibility & Profit Skills

Maybe like me, you started with Twitter and made mistakes of collecting followers and just shooting out messages to the ethers, some who came to my site, but most did not buy. The same for Facebook. That’s why I turned to LinkedIn over 2 years ago, because at LinkedIn, my book coaching business and 13 books sold increased 10 fold over the other venues.

Maybe you signed up for LinkedIn, posted a quick profile, then left it up to luck. You can go way beyond luck, and tune up your LinkedIn skills. I love LinkedIn because you can interact here in groups with your target audience. Not just a flash of URLs, but real questions and answers, and yes, some personal stuff too. LinkedIn is the best use of my time. With over 90 million users here, most don’t know how to parlay their time into profits. It’s a short learning curve, but so worth it to learn. I give all the how to’s in my latest book, “LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales.”

Published on March 15, 2011 at 9:06 PM by Judy Cullins

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How I Built My Book and Business Success with LinkedIn

1. Just two years ago in 2008, I put up my first profile at LinkedIn.

I learned what to put in my profile to make it more powerful from a mentor. I also edited it 3-4 times to change the point of view from “me” to “YOU”, including engaging copy to please my visitors. That improved my numbers of searches for my name and my audience coming to my profile, to check me out, some to invite me o connect.

Published on November 10, 2010 at 12:42 PM by Judy Cullins

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Book Marketing with LinkedIn – Top Mistakes and Solutions

Are your book sales slow? For social media marketing, you may have tried Twitter and Facebook. Maybe, you’ve even put up a book blog to stimulate and engage your book’s audience. I too used Twitter and Facebook and dropped my first blog over 2 years ago thinking not enough results. That is, until I got some coaching on social media marketing. I discovered that Linkedin markets my new blog beautifully. LinkedIn works so well for consultants, coaches, authors and other small businesses.

Maybe you made these two big mistakes on social media.

Mistake 1. You collected followers, friends, and contacts, but most of them weren’t your book’s best audience.

Until I got my 1000 friends and book group members to join my fan pages, I got low results at Facebook. So, for all three of my social media marketing (Twitter, Facebook, and LinkedIn) I shifted my marketing strategy from collecting numbers to concentrating my social media marketing only on my book’s best audiences, This may shock you, but this change makes all the difference in my results of getting my specific audience to my site.

Published on June 21, 2010 at 10:32 AM by Judy Cullins

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How to Get Best Contact Building Results at LinkedIn

Are you not getting enough results from your LinkedIn marketing efforts? Let’s say you have over 500 contacts and you’re not getting enough business or books sold.

First, remember why you want to connect. Did you know that the quality of the invites you’re sending out at Linkedin is more important than the quantity?

You want to build visibility and credibility. You only need to connect with those who are interested in you and your information, not send 100′s of invitations to people you don’t know. This targeting your audience strategy gives you many results, yet is a hard lesson for many to accept.

FACT: Without targeting your Linkedin marketing to your best audiences, you won’t reach your purpose for being on Linked–to be liked, well known, and trusted with sales to match.

For over 20 years I’ve coached business people who write books to brand themselves to know their one best audience before they write a word! My coaching for social media and other online marketing is the same. You need to target your market in your blog, your web sales letters, your article marketing, your books and reports Yes, I know you have more markets, but pay attention to the best one first, then add blog article titles aimed at your related audiences.

Published on May 24, 2010 at 8:22 AM by Judy Cullins

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Following Through on Linkedin for Bigger Book and Business Sales

Now that you’ve joined the “Big Three” social networking groups of Twitter, Facebook, and Linkedin, you may need a bit more coaching. In this article, I’ll focus on Linkedin as I’m currently having the best success ever with it–web traffic increases of more than 35% each month, and sales conversions to match. I can hardly wait to see what my numbers are for this coming month. I’m passing along these tips to make you as excited as I am about Linkedin!

Linkedin Optimizing -Things to Add and Follow Through on

1. Check your web stats each month to see what’s working or not working. Why tweet all day when your audience doesn’t care or buy from you? Big numbers are not enough. Where is your biggest web traffic coming from?

Published on April 13, 2010 at 10:24 AM by Judy Cullins

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How to Pull More Blog Readers with LinkedIn – 7 Tips

I’m posting this new blog entry because not all my readers have seen these. If you can add a tip, please do at end and be sure to leave a comment, ask a question, and sign in!

Seven Tips to Get more Blog Readers from Linkedin

1. Write useful content and post twice a week at your site or blog site.  My blog is on my site-bookcoaching.com.

2.  Share a link to other useful things at the bottom of your blog entry and even share a link to your coaching link or teleseminar link. It’s OK to market a bit.

Published on April 2, 2010 at 8:57 AM by Judy Cullins

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How to Know if Your LinkedIn Profile is Working and Monetized

Do you remember Romeo in Shakespeare’s play? He had the wrong name–not one that Juliet’s family approved of, and it led to his downfall. At the end of the play, he committed suicide. He couldn’t help his name, but you can.

Your LI profile is the first thing you do when you join Linkedin, but just putting up any profile isn’t enough. It’s important to make your profile relevant and compelling. It may need some editing. (Think up to 4 edits on a profile in a year). You can check your profile numbers who visit you on the right side of your page. Maybe it reads, “15 people visited your profile this week.”

If it’s 0, you need to make some changes.

Six Reasons your Linkedin Profile is not Getting Enough Profile Visitors

1. You don’t make enough requests for people to join your network. Any time you use social media marketing you need to be consistent in your participation.

2. You don’t get many questions in your LI inbox each week. Answering these allow others to like you, respect your information, and eventually trust you.

Published on March 24, 2010 at 9:09 AM by Judy Cullins

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How to Raise your Visibility and Credibility with LinkedIn

Most of you know I’m active in about 30 groups in Linkedin. These are my best audiences–the ones who care about the topics I write books about and coach about.

I started over a year ago, so know this takes time. One the one hand, it’s connecting with others and on the other; it’s showing them you know your stuff.

Building your Linkedin Presence is Only Part of the Story

To raise my visibility on Linkedin I join discussions when I can add value and belong to 30 plus groups who are mostly my audience–all to build my network for fun and profits. I focus on educating with useful content. My site reflects that too.

For the best visibility and credibility, we should educate our market with content. It’s the # 1 business trend this year. In the last 6 months here’s….

What I Did and What I am Doing–The Whole Picture is Interactive!

1. I updated and optimized my site with new special reports and now a business blog. You must have a content driven site and good sales copy to entice your visitor to stay a while. When these people opt-in for a report and other offerings, those emails I collect are part of my data base.

Published on March 13, 2010 at 5:18 PM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.