After pinpointing 10 top business authors and social media strategists, with whom I had exchanged ideas with, I sent an email asking for testimonials based on my new Linkedin marketing book. When they said yes, I emailed the PDF and got back 10 strong testimonials naming specific benefits. I used a shorter version on my other social media related groups, blogs, and my site. They got a valuable book,
their name as reviewer, and I got invaluable publicity and promotion.

Six Steps to Leverage your Testimonials

1. Shorten them, keeping benefits and post on your Facebook Fan Page (as they will post on theirs) with a link to where your product is sold.

2. Use part of the review on your Web site’s landing page sales letter where your product, CD, audio, video or service is offered.

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Here’s my 9 best online promotion tips…

1. Create 5-10 informational and how to articles for Ezinearticles.com that is a high traffic site, so more of your audience will see your information, your resource box that offers a free eBook, newsletter, special report, or YouTube tips at your site. Submit them either to a high-traffic directory or your own blog the minute your book-selling website is finished.

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How do you engage your audience to want to buy your book, packages, or service?

Often, new authors and even veteran businesses don’t know how important it is to do all the steps of marketing and promoting to get to the sale.

Here’s 7 steps to engage your potential buyer:

1. Set up a book website or use your business website to offer your related book as a separate landing or sales page with benefits and testimonials.

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Are you not getting enough results from your LinkedIn marketing efforts? Let’s say you have over 500 contacts and you’re not getting enough business or books sold.

First, remember why you want to connect. Did you know that the quality of the invites you’re sending out at Linkedin is more important than the quantity?

You want to build visibility and credibility. You only need to connect with those who are interested in you and your information, not send 100′s of invitations to people you don’t know. This targeting your audience strategy gives you many results, yet is a hard lesson for many to accept.

FACT: Without targeting your Linkedin marketing to your best audiences, you won’t reach your purpose for being on Linked–to be liked, well known, and trusted with sales to match.

For over 20 years I’ve coached business people who write books to brand themselves to know their one best audience before they write a word! My coaching for social media and other online marketing is the same. You need to target your market in your blog, your web sales letters, your article marketing, your books and reports Yes, I know you have more markets, but pay attention to the best one first, then add blog article titles aimed at your related audiences.

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Traffic to your blog slow? Maybe you just need a few new ideas to spruce up your posts.

1. Choose one challenge or problem your audience has that you have answers for. Write on one of these each week. These past weeks, my blog has concentrated on challenges that Linkedin business people have and how to write a useful blog that your audience will flock to. What’s your target audience’s challenge?

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