Many coaches come to me for their book projects, but I also coach on websites that sell you. So many unnecessary mistakes. I know, I’m on my 5th revision, optimizing and updating and would love to share with this audience some powerful tasks we did to boost clients and sales. To set up a site that offers books and services, you need to agree it’s for attracting and keeping clients–in other words, a site that sells. No shame in that.

More things that guarantee lifelong income for you at your site:

1. Make one site for one audience. Don’t hodgepodge with your business and your personal growth book at the same site, unless you are a personal/life coach. Create your site around a theme.

2. Change your keywords. We have changed our key words to long tail, low competition. These are the ones people Google to get information. We know that’s part of the success. Because many of my site’s pages are on page one of Google. For example, the key words “book coaching” “publish your book online,” are updates of ones that didn’t do us much good because they were too popular. These key words and your content show you as the”go to” person they should come to when ready for your service.

3. Offer useful free content at your site to include free opt-in reports, newsletter, white papers, videos, articles, blog, even teleseminars. If you don’t collect emails from your audience, you drop the promotion ball. Think at least two or three offers.  Your best audience will come back to you for answers to solve their challenges when they are ready. These emails build our database exponentially. Then we send great information and offers to our php-list weekly.  I write the promotions and my Webmaster posts them.

4. Write sales copy with benefits and testimonials for each product, seminar, or coaching package. Many coaches don’t want to be salesy, but they do need to share useful content with their audience to attract them to their service. Call it sharing, not sales if you like. “Welcome to my site” doesn’t motivate.

This is just the beginning. If you want hands on how to’s for your site update, consult a writing coach before your webmaster.

Get the half hour breakthrough coaching with Judy Cullins at or get the whole enchilada for only $395 for 4 instead of 3 sessions discount coaching.

Do you know what Twitter is? It’s a micro-blogging site that allows you to interact in short messages of 140 characters with your primary audience and experts in your field in. If you wonder the value and Return on Investment, know your purpose for using Twitter first. Your Purpose? To develop business relationships and get your target audience to your site to either opt-in for free information or buy your services and products.

Is Twitter Worth it?

After 2 years on Twitter, I’ve found you can get a rather big Return on Investment of your time with it. My Web site opt-in conversions went up 25% a month, my ezine sign ups went up 25%, my teleseminars got filled to the brim. And my sales from sending promotion to these who are now on my data base increased significantly.

Will you Make Mistakes Along the Way?

You bet. There’s a learning curve and it takes time to develop a following. Just be patient with the process and prepare yourself before you leap.

As a newbie, you need to go step by step. Don’t worry about how many followers you have (that’s an ineffective way to go). but do follow experts in your field.

Avoid shouting your messages too many times a day. Two or three times a day is enough. You may have heard it’s great to build your brand and sales. Yes, indirectly. But, be careful not to shout in twitter.

Remember, use Twitter to connect with others, but be selective.

Ask in a tweet: What mistakes should I avoid here on Twitter?
You’ll be surprised at the help you get with links to blogs and articles you post on ezinearticles.com,

How Should you Use Twitter for Business?

Before you Get Active Twitter Steps.

Step1. You need to know your best targeted audience first before you act.  For example My audience is business people who want to brand themselves, get more credibility as an expert, and get more visibility with a book.

Step 2. You need to know what you want to market at your site before you tweet.

Step 3. You need to get your Web site tuned up with compelling free content opt-in choices for your audience to come.  Your sales funnel starts with free offers. To monetize this, you must collect your visitors’ emails when they opt in.

Step 4. You need to write a 160 character profile before you start following gurus in your field and related businesses in your field.

Step 5. You need to create the best twitter name for you. Good ones include: your name because it’s also your Web site URL used CoachJudy because I coach on business writing skills for books, articles, blog entries, and Web site sales letters, although I’m primarily a book coach.

Step 6. Think What can I do for my audience? Give them value in each tweet. Then develop tweets of this value (tips) first to give away in 140 characters. The how to’s are in my special report.

Twitter Information to Help with Writing your Tweets (Updates)

• They are only 140 characters including the live URL link you include.
• They need to maintain a balance of friendly and positive notes and tips with direct links for marketing.
• They can be specific tips about your work and it’s how to’s.
• They can be benefits followed by how to get answers in a teleseminar or a product.
• They can offer an opt-in free report or newsletter at your site that solves a problem.
• They can offer a product that gives useful solutions to problems.
• They can offer a hot link to a useful, original article by you.
• They can offer a hot link to a twitwall short article by you.
• They can offer a teleseminar.
• They can give positive business or personal advice.

Note: If you don’t know about any one of these, Judy will show you how in these two ways to help you:

1. MP3Audio of Business Tweets for Sales
2. Get a half hour of coaching for specific skills to use twitter effectively

Branding is a marketing concept that’s been around for decades.

Think of Donald Trump whose name is his brand. When you buy his books, you’ll know that HE is the brand. Like Donald Trump, your business may be smaller, but can get a big boost when your write a book that educates your audience on your service, and its benefits that will attract them to your business Web site and also sell books.

A book is the number one way to brand your business and get big credibility as well as visibility.

You want to be known, be liked and be the best choice among your competition to help your audience to a better life. Your book that brands you helps you stand out from the crowd, especially online. Once you get help on writing a quality, short book, either in print or eformat, you’ll want to expand even further.

Get Big Results for your Brand with Appropriate Online Marketing

• Get the word out by doing several online strategies for your book and business.
• Install a blog and put unique new material on it to increase your Google rating.
• Join twitter and instead of follower madness, just connect with those in your audience or gurus in your field.
• Connect twitter tweets using Hootsuite.com. With your FB fan page and LI profile page. This one action really expands your visibility.
• Write and submit original articles to only high-traffic sites. Above all else, these really show you as the savvy expert in your niche.

You can do more, but do what you do well. Schedule time to use each of these. We update all of my groups weekly at least.
Follow up each month with Google Analytics and see what’s working and what’s not.

When you have an effective, memorable, brand and use powerful internet tools you can get big results. Your audience will think of you when they need your information to improve their life or business.

Get a breakthrough short session.

Download Judy’s free report on getting started with your book.