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	<title>Judy Cullins&#039; Book Writing, Self Publishing, and Marketing Blog &#187; Online Marketing</title>
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		<title>Online Marketing Tip &#8211; Leverage your Testimonials</title>
		<link>http://bookcoaching.com/wp/leverage-your-testimonials/</link>
		<comments>http://bookcoaching.com/wp/leverage-your-testimonials/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 17:15:54 +0000</pubDate>
		<dc:creator>Judy Cullins</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet promotion]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web promotion]]></category>

		<guid isPermaLink="false">http://bookcoaching.com/wp/?p=342</guid>
		<description><![CDATA[After pinpointing 10 top business authors and social media strategists, with whom I had exchanged ideas with, I sent an email asking for testimonials based on my new Linkedin marketing book. When they said yes, I emailed the PDF and got back 10 strong testimonials naming specific benefits. I used a shorter version on my [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What&#8217;s your Favorite Book Promotion and Why?</title>
		<link>http://bookcoaching.com/wp/favorite-book-promotion/</link>
		<comments>http://bookcoaching.com/wp/favorite-book-promotion/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 15:41:14 +0000</pubDate>
		<dc:creator>Judy Cullins</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book sales]]></category>
		<category><![CDATA[book selling]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[ebook sales]]></category>
		<category><![CDATA[ebook selling]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet promotion]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://bookcoaching.com/wp/?p=295</guid>
		<description><![CDATA[Here&#8217;s my 9 best online promotion tips… 1. Create 5-10 informational and how to articles for Ezinearticles.com that is a high traffic site, so more of your audience will see your information, your resource box that offers a free eBook, newsletter, special report, or YouTube tips at your site. Submit them either to a high-traffic [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How to Engage Your Audience to Increase Sales Conversions</title>
		<link>http://bookcoaching.com/wp/how-to-engage-your-audience-to-increase-sales-conversions/</link>
		<comments>http://bookcoaching.com/wp/how-to-engage-your-audience-to-increase-sales-conversions/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 19:18:35 +0000</pubDate>
		<dc:creator>Judy Cullins</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business promotion]]></category>
		<category><![CDATA[sales conversions]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://bookcoaching.com/wp/?p=283</guid>
		<description><![CDATA[How do you engage your audience to want to buy your book, packages, or service? Often, new authors and even veteran businesses don&#8217;t know how important it is to do all the steps of marketing and promoting to get to the sale. Here’s 7 steps to engage your potential buyer: 1. Set up a book [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Get Best Contact Building Results at LinkedIn</title>
		<link>http://bookcoaching.com/wp/contact-building-results-at-linkedin/</link>
		<comments>http://bookcoaching.com/wp/contact-building-results-at-linkedin/#comments</comments>
		<pubDate>Mon, 24 May 2010 16:22:16 +0000</pubDate>
		<dc:creator>Judy Cullins</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[linkedin connections]]></category>
		<category><![CDATA[linkedin marketing]]></category>
		<category><![CDATA[linkedin promotion]]></category>
		<category><![CDATA[making connections]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social network marketing]]></category>
		<category><![CDATA[social network promotion]]></category>

		<guid isPermaLink="false">http://bookcoaching.com/wp/?p=265</guid>
		<description><![CDATA[Are you not getting enough results from your LinkedIn marketing efforts? Let&#8217;s say you have over 500 contacts and you’re not getting enough business or books sold. First, remember why you want to connect. Did you know that the quality of the invites you&#8217;re sending out at Linkedin is more important than the quantity? You [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Writing Successful Blog Posts</title>
		<link>http://bookcoaching.com/wp/spruce-up-your-blog-posts/</link>
		<comments>http://bookcoaching.com/wp/spruce-up-your-blog-posts/#comments</comments>
		<pubDate>Fri, 07 May 2010 16:11:40 +0000</pubDate>
		<dc:creator>Judy Cullins</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[blog copy]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[blog promotion]]></category>
		<category><![CDATA[blog writer]]></category>
		<category><![CDATA[blog writing]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogs]]></category>

		<guid isPermaLink="false">http://bookcoaching.com/wp/?p=220</guid>
		<description><![CDATA[Traffic to your blog slow? Maybe you just need a few new ideas to spruce up your posts. 1. Choose one challenge or problem your audience has that you have answers for. Write on one of these each week. These past weeks, my blog has concentrated on challenges that Linkedin business people have and how [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Judy Cullins&#8217; Book and Business Story that Can Be Yours</title>
		<link>http://bookcoaching.com/wp/judy-cullins-book-and-business-story/</link>
		<comments>http://bookcoaching.com/wp/judy-cullins-book-and-business-story/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 17:00:49 +0000</pubDate>
		<dc:creator>Judy Cullins</dc:creator>
				<category><![CDATA[All About Judy]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Writing]]></category>
		<category><![CDATA[Business Website]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[book publishing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[judy cullins]]></category>
		<category><![CDATA[linkedin marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social network marketing]]></category>
		<category><![CDATA[twitter marketing]]></category>

		<guid isPermaLink="false">http://bookcoaching.com/wp/?p=214</guid>
		<description><![CDATA[In the early ’90’s, I dreamed about writing a book. During the 10 years I taught an ongoing seminar on &#8220;How to Write a Book&#8221; at an adult school in La Mesa, California, I struggled with my first book called &#8220;Passion at Any Age.&#8221; I edited it so much, it took almost 10 years. I [...]]]></description>
		<wfw:commentRss>http://bookcoaching.com/wp/judy-cullins-book-and-business-story/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>9 Solutions to Shorten your Social Media Marketing Time</title>
		<link>http://bookcoaching.com/wp/shorten-your-social-media-marketing-time/</link>
		<comments>http://bookcoaching.com/wp/shorten-your-social-media-marketing-time/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:24:10 +0000</pubDate>
		<dc:creator>Judy Cullins</dc:creator>
				<category><![CDATA[Newsletter Archives]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[blog promotion]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[facebook promotion]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[internet promotion]]></category>
		<category><![CDATA[linkedin marketing]]></category>
		<category><![CDATA[linkedin promotion]]></category>
		<category><![CDATA[online promotion]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social network marketing]]></category>
		<category><![CDATA[social network promotion]]></category>
		<category><![CDATA[twitter marketing]]></category>
		<category><![CDATA[twitter promotion]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web promotion]]></category>

		<guid isPermaLink="false">http://bookcoaching.com/wp/?p=210</guid>
		<description><![CDATA[Don&#8217;t like spending too much time on social media marketing? Just putting the finishing touches on my book, LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales. In the first book chapter, you&#8217;ll see the many reasons to choose Linkedin as your primary social media marketing approach. In the second chapter, you learn [...]]]></description>
		<wfw:commentRss>http://bookcoaching.com/wp/shorten-your-social-media-marketing-time/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Write Fast and Excellent Blog Copy</title>
		<link>http://bookcoaching.com/wp/how-to-write-blog-copy/</link>
		<comments>http://bookcoaching.com/wp/how-to-write-blog-copy/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 16:48:29 +0000</pubDate>
		<dc:creator>Judy Cullins</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business Website]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog author]]></category>
		<category><![CDATA[blog copy]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[blog writing]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[fast copy]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[promotion copy]]></category>
		<category><![CDATA[sales copy]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[writing copy]]></category>

		<guid isPermaLink="false">http://bookcoaching.com/wp/?p=208</guid>
		<description><![CDATA[Some of you wonder how you can keep coming up with new ideas, titles, and blog posts. For myself, know that I will never run of out of useful content for my audiences. Writing many books for 20 years and articles for nine years, you can see why. I invite you to add some of [...]]]></description>
		<wfw:commentRss>http://bookcoaching.com/wp/how-to-write-blog-copy/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Pay Up Front or Pay Later to Finish Your Book</title>
		<link>http://bookcoaching.com/wp/finish-your-book/</link>
		<comments>http://bookcoaching.com/wp/finish-your-book/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 15:55:29 +0000</pubDate>
		<dc:creator>Judy Cullins</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Writing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Self Publishing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[facebook promotion]]></category>
		<category><![CDATA[linkedin marketing]]></category>
		<category><![CDATA[linkedin promotion]]></category>
		<category><![CDATA[social network marketing]]></category>
		<category><![CDATA[social network promotion]]></category>
		<category><![CDATA[twitter marketing]]></category>
		<category><![CDATA[twitter promotion]]></category>

		<guid isPermaLink="false">http://bookcoaching.com/wp/?p=197</guid>
		<description><![CDATA[We resist paying for coaching services to get our book chapters juicy so that our readers are motivated to keep turning the pages. We do it mostly on our own, because we don&#8217;t know what we don&#8217;t know. We also may resist getting some coaching on marketing our book or business. I know, I love [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Following Through on Linkedin for Bigger Book and Business Sales</title>
		<link>http://bookcoaching.com/wp/linkedin-follow-through/</link>
		<comments>http://bookcoaching.com/wp/linkedin-follow-through/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 18:24:47 +0000</pubDate>
		<dc:creator>Judy Cullins</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[blog promotion]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business promotion]]></category>
		<category><![CDATA[linkedin groups]]></category>
		<category><![CDATA[linkedin marketing]]></category>
		<category><![CDATA[linkedin profile]]></category>
		<category><![CDATA[linkedin promotion]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social network marketing]]></category>
		<category><![CDATA[social network promotion]]></category>
		<category><![CDATA[social promotion]]></category>
		<category><![CDATA[traffic sources]]></category>
		<category><![CDATA[web stats]]></category>

		<guid isPermaLink="false">http://bookcoaching.com/wp/?p=193</guid>
		<description><![CDATA[Now that you&#8217;ve joined the &#8220;Big Three&#8221; social networking groups of Twitter, Facebook, and Linkedin, you may need a bit more coaching. In this article, I&#8217;ll focus on Linkedin as I&#8217;m currently having the best success ever with it&#8211;web traffic increases of more than 35% each month, and sales conversions to match. I can hardly [...]]]></description>
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		<slash:comments>4</slash:comments>
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