The One Safe Prediction – 8 Guesses About Publishing in 5 Years

We are fortunate to have this post from Mike Larsen.

“People, companies, and countries that don’t reinvent themselves every three-to-five years will get left behind.”
-John Chambers, Chairman and CEO, Cisco Systems

“The future of publishing is self-publishing.”
-Editorial consultant Alan Rinzler

The one safe prediction you can make about the future is that you can’t predict it. Anyway, here goes: the three keys to the future of publishing in the next five years are mobile devices, social media, and self-publishing.

Published on April 27, 2012 at 12:28 PM by Judy Cullins

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How to Get Your Book Published Online for Free

by Carol Wilson

For some writers, putting a good plot, great dialogue and strong character development to paper is the easy part—the huge battle is actually getting their book published. If you have recently finished your book but are struggling finding a publisher to get your work out in the public, you may still be able to your book in the hands of millions of readers. How?

Use of the Three Most Popular Self-Publishing Electronic Companies–Kindle Direct Publishing, PubIt, and Lulu

While all three are different, they serve the same purpose—to get you the exposure you need through an electronic, digital medium. And did we mention the services are absolutely free? That’s right. All three offer free registration and you will still get all of the royalties you earn. You just need to make sure that you investigate all three options carefully since each venue caters to a distinct audience (and once you choose a publisher you must stick with it). That said, to learn a little more about each self-publishing e-agency, continue reading.

Published on September 6, 2011 at 4:35 PM by Judy Cullins

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Can You Be a Best Selling Self-Published Author?

You may think you need a New York publisher in order to be a successful author. But as a long time book coach, with many clients who self-published for business successfully, I can show you non-vanity publishers who have given great information to our world, gotten great word of mouth, and even made millions. So, be encouraged and start your education on self-publishing now.

Here’s 5 High Profit Self-Publishers

Please comment below to add to this list. I can edit this page to add your successful mention to this list of known successful self-publishers!

1. Think about “What Color is Your Parachute” by Richard Bolles.

The book came out in 1970, and now has 10 million copies in print. It still works for the recession job seeker today.

Published on February 1, 2011 at 2:40 PM by Judy Cullins

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Writing your Great Selling Book – Interview with Judy Cullins

Judy, thanks so much for agreeing to be interviewed for Lebrary.com. Today, we have Judy Cullins, author of “Write your eBook or Other Short Book Fast!”–available in print, Kindle and eBook formats. Judy is a noted book shepherd and hosts a Website bookcoaching.com that is filled with free how to articles, blog posts, and free reports along with her stellar 13 books and teleseminar MP3 audios, and short-term coaching opportunities.

Q: Judy, can you tell us how your journey has taken you to online book coaching?

A: From 1980 to 2000, I coached book writers in San Diego seminars and took committed writers as coaching clients. In 2000, I got online and have updated and optimized my site Bookcoaching.com 6 times over the past years.

I left traditional publishing and marketing because it took so long and didn’t pay off as well as writing e or print books and selling them online. 75+ authors have published with me. They learned how to write a quality, saleable eBook that many emerging authors don’t pay attention to. Too short or too general books don’t sell well. As a long time book coach, I just want all the work that goes into a book to get rewarded. And that’s why I wrote my book, Write your eBook …Fast. Authors need to do pre-marketing inside the book and they need to know how to write an engaging chapter so their readers will finish each chapter and recommend it to many. They can become your 24/7 sales team.

Published on January 2, 2011 at 3:45 PM by Judy Cullins

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Why Self-Publishing Beats Traditional Publishing

The stigma of self-publishing not being acceptable as a viable way to publish is long over. That’s just old propaganda.

And, you should know that the odds of you being accepted by a big publisher are 1%. And if you do get “chosen” you will still have to do the promotion. They may give you an intern who will schedule some book signings in North Dakota or Maine, but not where they will do you some good. Those book tours are grueling and a lot of work for the authors with little payoffs. My advice is not to go with a publisher unless they can make you at least 10X as much money as you can on your own. They don’t pay attention to you. You should pay attention to you!

You may know that ebook sales for 2010 will be near $3.5 billion. Traditional publishing is down 3%. So what’s the right choice? And remember, Kindle books sell at around $10. And, the younger audience is also expanding to mature adults.

Books are still the # one seller on the internet.

Why not yours? And…

1. Get real. Write your best short book with high value the first time.

Contact a book coach to help you write your chapters so they are quality, and engage your reader by solving his/her challenges.

You may know a lot, but can you share it without lecturing or telling?

Published on March 10, 2010 at 12:26 PM by Judy Cullins

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What is Self-Publishing?

Opinions vary about self-publishing. I self-published 11 of my own print and eBooks that are business books about book writing, self-publishing, and book marketing. Self-publishing is not a vanity press option, where you can get a company to get your family cookbook or anything into print. And Print on Demand is a digital printing offering, not publishing or marketing. While many choose it because they don’t know the downfalls of it and they get disappointed. I have offered discussions on Print on Demand at my book group at Linkedin.com.

Think YOU when you think self-publishing. YOU are responsible for all the things that you must do to get your book into the hands of your readers. YOU get an ISBN number for each book, which makes you a publisher unless you plan to only sell your book at your Web site. YOU can set up a publishing name/business as Dan Poynter advises since some book printers won’t work with individuals. But, you don’t have to.

Published on February 6, 2010 at 10:07 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.