The 7 Deadly Sins of Online Networking
by Dana Lynn Smith
Dana Lynn Smith knows online networking like no other guru. She’s taught me a lot and will you too.
Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales.
But there’s sometimes a fine line between letting your contacts know about your book and being overly promotional. If you’re too passive, you may not get much benefit from networking, but if you’re too aggressive you may turn people off.
Here are seven common mistakes that authors make in online networking, along with tips on how to avoid them:
Published on September 14, 2011 at 8:35 AM by Judy Cullins
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Do you Have These Two Missing Links for Your Social Media Marketing?
OK. You joined Twitter, Facebook and LinkedIn. You put up your profile. Many of you are internet savvy, and yet, you may have missed two details you need to implement before you can expect success in your your book or business success. The 2 steps that take more commitment.
My own early mistakes included not updating my original LinkedIn and Facebook profiles, and not being set up for big success with my blog articles (creating content is so important for sales later) on writing books, promotions, blogs and social media marketing. For my bigger success, I got some great coaching (costing only $200 or so) that catapulted my website conversions! (these are what bring sales)
Published on August 31, 2011 at 1:26 PM by Judy Cullins
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Book Marketing – 7 Steps to Monetize Your Social Networking
Most people want to know what do first, second, third, and the rest…
These steps are based on my seminars, books and my own Social Media successes that include 3 interview joint ventures this month, where I can reach new audiences, and create bigger sales. They include my newly launched affiliate program for over 15 products and books on writing and marketing, vastly increased active members in my groups, and just enough book and coaching sales to make me content at my site.
Step One. Revitalize and update your website.
That means add a WordPress blog to it. Three months after I did 2 or more blog posts a week, my website’s ranking soared in Google and in Alexa.com (lower scores are better). It means optimizing your site frequently, every 3-6 months, with new long tail keywords. It means creating a short sales letter for every book or service you want to market.
Published on July 21, 2011 at 9:23 AM by Judy Cullins
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Want More Opt-in Subscribers – 5 Social Media Marketing Tips
Why would you want this? Because you develop a database you can send weekly messages and stay in touch with your audience, who you can offer useful tips and irresistible offers that multiply your sales.
Improve your Subscriber Numbers with these 5 Social Media Tips:
1. To get new numbers of my target audience to my bookcoaching.com website opt-in subscription (was ezine), I ask for support every two weeks from my social media group members that include twitter (2500), Facebook (900), and my LinkedIn book group (2140). That’s a total of 5540 people, who want my information and me!
Published on June 20, 2011 at 10:47 AM by Judy Cullins
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Social Media Strategies for Book Marketing – are they Worth It?
Is it worth my time, money, and energy to market my book with social media strategies and why?
Before social media, it took a lot of effort, money, and time to reach our book’s best audience. We scheduled talks, press releases, and networked in person to get visibility and even credibility for the information our book shared. A lot of work, with a relatively low return on investment (ROI).
Published on March 17, 2011 at 1:00 PM by Judy Cullins
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The Most Important Thing You Learned About Social Media in 2010?
What is the most important thing you learned about social media this year?
Maybe you use social media for marketing your book or business. Maybe you want to use it more, but wonder which direction to take? And what are the best strategies vs. the least useful strategies? After 3 years on Twitter and Facebook, I turned my attention to Linkedin. I focused on the best social media marketing site for me and my audiences.
The saying goes, “What you put your attention, grows!” And that’s the most important thing I learned about social media in 2010.
These steps have really optimized my Linkedin presence and brought an increase of over 50% new targeted traffic to my site, where I offer my coaching packages, books and blog posts to tickle the fancy of many new subscribers.
Published on December 15, 2010 at 3:38 PM by Judy Cullins
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9 Solutions to Shorten your Social Media Marketing Time
Don’t like spending too much time on social media marketing?
Just putting the finishing touches on my book, LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales.
In the first book chapter, you’ll see the many reasons to choose Linkedin as your primary social media marketing approach.
In the second chapter, you learn how to save more much more time by not collecting numbers that really aren’t in your book or business audience. These audiences can be a bit different too, and you need to market to both of them.
In the next chapters, you will learn how to edit your profile for many more views and get people who want to connect with you.
Published on April 28, 2010 at 9:24 AM by Judy Cullins
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What’s the Missing Link in your Social Media?
The one missing link I had in my social networking was a blog at my website.
The business blog works well with your Linkedin groups too.
I submit news articles to the 30 plus groups at Linkedin I belong to (all in my target audience) with a link to my blog to help businesses with their book or business marketing.
RESULTS WERE AMAZING! In one month, my targeted website audience increased 25% and is growing! That’s because they specifically wanted my information. My client numbers have doubled too, especially those needing to optimize their social media. They also need to make sure their Web site works together with social media (This may mean a Website update).
Published on March 15, 2010 at 10:07 AM by Judy Cullins
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Social Media – Collecting Numbers and It’s Not Working?
For any of your social networking you need a promotion strategy to get your messages to the right people–your target audience. You don’t need to collect followers, friends, or contacts. With social networking it’s best to form a quality audience who wants information from you than collect big numbers who really don’t care and that you will have no interaction with.
For Twitter, Facebook, and Linkedin, I have changed course. Now I concentrate on attracting my audience on Facebook and Linking to my fan page and my book group to keep receiving great free content from me with links to my site, so they would opt-in. Intermittently, I offer one of my 11 books or MP3 audios for sale.
On FB, I emailed my friends and book group with the benefits to change places, and really almost all of them joined me. I got just one complaint from Facebook, but he wasn’t in my audience anyway.
On LinkedIn, I’ve changed my marketing approach. Before I connect with new requests, I offer them more interaction with me at my “Book Writing, self-publishing, and marketing book for Business People group” there. Why business? Because they are my best audience rather than just authors. In it, we discuss all kinds of business writing and who doesn’t need help in that? I also joined 35 other business groups who I felt would benefit by my articles and discussions. Now, I can send them direct email messages of upcoming useful content or seminars besides the discussion topics and new news articles.
Published on February 15, 2010 at 9:23 AM by Judy Cullins
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February 1, 2012 (2:18) Shorten Your Blog Marketing Time - Write a Tip in 30 Minutes Ruth, Give yourself time and put real effort into this. it will pay off. If you have a question, ...
February 1, 2012 (2:16) Shorten Your Blog Marketing Time - Write a Tip in 30 Minutes Thanks Ivan for kudos. Glad it helped you. If you need deeper help or coaching, just email me wit...
February 1, 2012 (2:13) Two Fatal Book Marketing Mistakes that Cost You Sales Glad I'm still here to remind you of what works., Ntathu. Stick to what works and leave the ...
January 30, 2012 (10:00) Two Fatal Book Marketing Mistakes that Cost You Sales excellent post Judy, my biggest mistake is lack of consistency and focus. I get all fired up and ...
January 29, 2012 (9:01) Shorten Your Blog Marketing Time - Write a Tip in 30 Minutes Thanks Judy, reading this Blog post really helped me. I discovered simple, do able technique...