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1. Create 5-10 informational and how to articles for Ezinearticles.com that is a high traffic site, so more of your audience will see your information, your resource box that offers a free eBook, newsletter, special report, or YouTube tips at your site. Submit them either to a high-traffic directory or your own blog the minute your book-selling website is finished.
If you are not the author you want to be yet, incorporate the following seven success secrets…
Please feel free to comment and add your own secrets and the end.
You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it. Do at least three High Level Activities (HLA’s) each day. Write a sales letter for each book. Create free content such as a blog or newsletter for people to opt-in at your site to build your targeted data base, so you can stay in touch with your audience.
Are your book sales slow? For social media marketing, you may have tried Twitter and Facebook. Maybe, you’ve even put up a book blog to stimulate and engage your book’s audience. I too used Twitter and Facebook and dropped my first blog over 2 years ago thinking not enough results. That is, until I got some coaching on social media marketing. I discover that Linkedin markets my new blog beautifully. LinkedIn works so well for consultants, coaches, authors and other small businesses.
Until I got my 1000 friends and book group members to join my fan pages, I got low results at Facebook. So, for all three of my social media marketing (Twitter, Facebook, and LinkedIn) I shifted my marketing strategy from collecting numbers to concentrating my social media marketing only on my book’s best audiences, This may shock you, but this change makes all the difference in my results of getting my specific audience to my site.
Are you not getting enough results from your LinkedIn marketing efforts? Let’s say you have over 500 contacts and you’re not getting enough business or books sold.
First, remember why you want to connect. Did you know that the quality of the invites you’re sending out at Linkedin is more important than the quantity?
You want to build visibility and credibility. You only need to connect with those who are interested in you and your information, not send 100′s of invitations to people you don’t know. This targeting your audience strategy gives you many results, yet is a hard lesson for many to accept.
FACT: Without targeting your Linkedin marketing to your best audiences, you won’t reach your purpose for being on Linked–to be liked, well known, and trusted with sales to match.
For over 20 years I’ve coached business people who write books to brand themselves to know their one best audience before they write a word! My coaching for social media and other online marketing is the same. You need to target your market in your blog, your web sales letters, your article marketing, your books and reports Yes, I know you have more markets, but pay attention to the best one first, then add blog article titles aimed at your related audiences.
In the early ’90’s, I dreamed about writing a book. During the 10 years I taught an ongoing seminar on “How to Write a Book” at an adult school in La Mesa, California, I struggled with my first book called “Passion at Any Age.” I edited it so much, it took almost 10 years. I got sick of it and quit.
Instead, I turned to write my now signature book, “Write your eBook or Other Short Book Fast.” A book that I was more passionate about at the time and still am. From that seminar, I built a book coaching business around this book’s information.
After reading Dan Poynter and John Kremer, I knew the book I needed to read, so I wrote my first short book(99 pp) to help non-fiction writers put their chapters together to hook their readers, and know the 9 Essential Hot Selling Points BEFORE they wrote their book. Take a look at Write your eBook or Other Short Book Fast! Read more…
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