Do You Really Want to Write A Book?

What Makes a Book Profitable?

Do you think you have something significant to share with your audience? Is what you have to say something new? Or something that will really make a difference in the world, that your audience is ready for?

If you said yes to any of these questions, you have a reason to write a book. And that is the first step toward writing a marketable book.

Do you know specifically what your audience wants or needs?

Published on October 3, 2011 at 12:30 PM by Judy Cullins

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Ten Tips To Get Started Writing a Book

So many book coaching requests come to me for help writing a book. Especially getting started. You are far more likely to successfully write, publish, and sell your book if you follow these tips before you write a single chapter.

1. Write your print or eBook’s working title.

It helps you focus and answer the readers’ number one question about the topic. Some non-fiction needs subtitles as well. The subtitle is your book’s promise. It’s better to be clear than clever, but the ultimate winning combination is clear and clever. Which titles grab you? “Passion At Any Age: Twelve Ways to Unleash It,” “Self-Promotion for the Creative Person.” or “Quadruple your Book’s Online Sales in Less Than Five Months.” Think about how you will grab your readers’ attention.

Published on August 22, 2011 at 12:32 PM by Judy Cullins

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Writing Your Book – 5 Tips to Get Started

Knowing your book’s big picture not only gives focus to your book, but is the foundation that helps you guarantee its financial success.

The biggest mistake even professionals make, is that they don’t write their book for only one primary audience. They don’t know their non-fiction book’s benefits before they write. When authors know these pre-marketing strategies, they will write a book that’s engaging, focused, motivational, and easy to read. Then, their readers will finish the book and sing its praises as a 24/7 sales team.

Published on April 27, 2011 at 12:18 PM by Judy Cullins

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What Myths Hold You Back from Writing an eBook that Promotes You?

You are a professional. You want to make a difference in people’s live, and give your audience solutions to their concerns. You want to attract new clients, brand yourself or business or be known as the “go to” person for useful information in your field.

You resist! You have doubts. It takes too long. You are too busy. Your book won’t sell. These are reasons, but they aren’t real. They are myths. You can write an eBook that will serve you and your clients well and just to start–know that the biggest myth is that you must write and publish traditionally a print book to receive credibility as the go to person in your niche.

Replace These Five Myths With eBook Options

Myth 1. An eBook is not perceived as valuable or credible as a traditionally published book.

These longer books are not nearly as popular today because we are so busy. Think how much time you spend on reading! And traditional publishing process takes two years or more.

Published on February 7, 2011 at 2:29 PM by Judy Cullins

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How to Write a Short Book to Brand your Business

If you are a business, you always need to think promotion and marketing to maintain financial success. And, you may be missing an important part of that marketing if you don’t have book that reflects the skills you offer your audience. A book is the number one way to educate your audience. And educating is the best marketing there is. Your book doesn’t have to be with a publisher, or be a long book. Or even, a print book. When you keep an open mind to the new ways of getting more visibility and credibility, you will want to strategize those results with a book.

Published on December 24, 2010 at 3:17 PM by Judy Cullins

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Don’t Write That Next Book Yet – 10 Questions to Ask Yourself

Many authors start writing their second and third book when the ink is barely dry on their first one. As a veteran bookcoach, understand that this is not in your best interest.

Why? Because you need to learn the best, proven online book promotion techniques, and apply them to one book at a time. Just because your first book isn’t selling well doesn’t mean you should write another one–because if it doesn’t get promotion attention, will not sell well either. You need to market your first book before you write another one.

Before you Write Another Book, Ask Yourself These Questions

1. Why would I do that?

Think of the time spent writing and editing. These activities make you no money. You will only make money when you market/promote your book. To me that means that just because I spend a lot of months getting a book done and feel worn out and whipped, I shouldn’t stop there. I need to promote it to get known before I write another book. I need to know my first book’s audience and write for them when I know they want my information.

Published on July 8, 2010 at 8:22 AM by Judy Cullins

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