Did you know that Tweets at Twitter can help you get much more visibility for your book, and even credibility as a “go to” person in your field? Even with a small list of your target audience followers, you can get your message out there, and parlay the promotion viral success to Facebook and Linkedin in just a wink of time and little money.
Your potential targeted readers are online and so are experts in your book’s genre or non-fiction field. Be sure to follow these two groups on twitter. Then create a profile on LI and join related groups to your book or business. Maybe you’ll join my business book group there. Then, comment on different discussions. I’ve joined over 35 groups, but you don’t have to do that. When you comment on just a few discussions, your audience will flock to you if you have good information to share. The same is true in Facebook. While my book group was good, even better was my new fan page. We promote it heavily a lot of places (think Twitter) and always give the benefits of joining it. Then, the rest is history!
The biggest complaint I hear as a social media coach for book authors, is that they just don’t do it because they don’t know how to do it well. Another complaint is that it takes too much time.
Published on March 2, 2010 at 10:09 AM by Judy Cullins
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Do you know what Twitter is? It’s a micro-blogging site that allows you to interact in short messages of 140 characters with your primary audience and experts in your field in. If you wonder the value and Return on Investment, know your purpose for using Twitter first. Your Purpose? To develop business relationships and get your target audience to your site to either opt-in for free information or buy your services and products.
After 2 years on Twitter, I’ve found you can get a rather big Return on Investment of your time with it. My Web site opt-in conversions went up 25% a month, my ezine sign ups went up 25%, my teleseminars got filled to the brim. And my sales from sending promotion to these who are now on my data base increased significantly.
You bet. There’s a learning curve and it takes time to develop a following. Just be patient with the process and prepare yourself before you leap.
Published on February 7, 2010 at 10:03 AM by Judy Cullins
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We did this marketing plan BEFORE tweets were connected to my FB Fan Club and my Linkedin Profile.
Over three months, I did a series of free teleseminars on eBook writing and marketing, online marketing with twitter, and one on article marketing. I gave myself a month to market on twitter primarily in addition to my email list opt-ins who come to my site for all the free content I share there.
Published on February 3, 2010 at 12:55 PM by Judy Cullins
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