Did you Make These Two Big Mistakes When you Wrote your Book?

If your book is not selling well, it may be because you didn’t do your marketing research before you wrote it.

What I know works for my book coaching clients, who chose me early on to write their book instead of trying to fix problems half way through the book, is that these mistakes are avoidable. When you know the business side of your book, you will have a solid chance to make it a financial success.

Published on June 27, 2011 at 3:35 PM by Judy Cullins

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5 Non-Fiction Book Writing Mistakes and Solutions

As you write your book on a topic you love and know something about, you’ll also need to think about entertaining your audience, and making your book or other writing easy to read.

The biggest mistake emerging authors make is that they “tell” rather than “engage” their readers. If your writing lacks organization and doesn’t deliver compelling, vital sentences that convince your readers to keep reading, they will stop reading and turn to another offer. Specific examples include telling all your know without regard to what your readers want. They want dialogue and answers to their concerns, problems or challenges. Without these, there goes your “word-of-mouth” promotion.

Published on October 12, 2010 at 5:24 PM by Judy Cullins

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Mistakes Emerging Authors Make Even if they are Professionals

You want to be a best-selling author. You have an idea for your book, but aren’t sure how to proceed. You know that mistakes cost you time and money.

Think about these four mistakes emerging eBook authors make before you act on your book project.

Mistake1. They don’t know their book’s many benefits and features.

Knowing these first before you write a chapter assists you in writing a focused, well-organized, compelling book that speaks directly to your potential buyer. When readers realize your book’s benefits they are more likely to buy now and tell their friends to buy too.

Published on October 4, 2010 at 9:10 AM by Judy Cullins

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Book Coaching can Help Authors Avoid Costly Mistakes

Maybe you are thinking about getting help with your book project. Maybe you wonder if it’s worth it. Whatever form that coaching takes, it is worth it. A book coach can help you save time, frustration, and money down the drain because you will stop book writing, publishing, and promotion mistakes before they start.

Here’s 11 Common Author Mistakes and How to Solve Them

One. Emerging authors don’t know their book’s purpose. Answer the question why are you are writing it? For fame, fortune? To answer a challenge? To brand your business and make money? To entertain?

Two. Emerging authors don’t know who is their preferred audience (it’s not everyone, what their preferred audience wants (as in solutions for a challenge), or where to reach them so the promotion and marketing dollars spend will bring a high Return on Investment (ROI). This is the most common and costly mistake, because a general audience is much harder to write for (you must include each audience in each chapter), and harder to market and promote. Your audience is all important in social media too.

Published on March 12, 2010 at 11:06 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.