How to Get Best Contact Building Results at LinkedIn

Are you not getting enough results from your LinkedIn marketing efforts? Let’s say you have over 500 contacts and you’re not getting enough business or books sold.

First, remember why you want to connect. Did you know that the quality of the invites you’re sending out at Linkedin is more important than the quantity?

You want to build visibility and credibility. You only need to connect with those who are interested in you and your information, not send 100′s of invitations to people you don’t know. This targeting your audience strategy gives you many results, yet is a hard lesson for many to accept.

FACT: Without targeting your Linkedin marketing to your best audiences, you won’t reach your purpose for being on Linked–to be liked, well known, and trusted with sales to match.

For over 20 years I’ve coached business people who write books to brand themselves to know their one best audience before they write a word! My coaching for social media and other online marketing is the same. You need to target your market in your blog, your web sales letters, your article marketing, your books and reports Yes, I know you have more markets, but pay attention to the best one first, then add blog article titles aimed at your related audiences.

Remember, you don’t want to waste your valuable time on social networking that doesn’t work.

My own mistake: When I checked with Google Analytics and discovered my best traffic comes from people searching for my name from my name, site URL and LinkedIn people who came to my blog for online marketing solutions, I changed my social media strategy. For much bigger payoffs, I reduced my time on Twitter, and spent more time interacting in 10 or so of my 40 Linkedin groups who want my information.

Many ignore this advice and suffer low targeted web visitors, and consequently low book sales.

You should know that sales are not immediate. Interacting with your audience in targeted groups will do more for your sales than 5000 invites to an unknown audience will. It takes many steps to get to the gold.

Just remember where your new clients and book sales come from. They come from your website and your ability to get opt-in subscribers who want your specific information.

How to Figure out Your Best Audiences on LinkedIn

1. An audience likes a complementary business to yours. For example, as a book coach, I’m quite active on groups of consultants, professional coaches, speakers, small businesses, or marketers, because many want my information there. You will learn a lot in these kinds of groups as I do. When you add to the discussions freely you’ll get well known, liked, and eventually sought after.

2. An audience likes your business or book specific audience. One client discovered hers: women, under 50, in business over 5 years, whose # 1 specific problem she could solve for their business. These groups may want your books or service. After you participate in the discussions and news submissions, others will interact with in the groups or at your Linkedin inbox and at your blog.

3. An Audience related to your talents. For example when you start your own group and build its membership by offering useful information that a your like-minded audience really wants. If you are a leader in your field, creating your own group will really make you noticed and give you more credibility. For my Book Writing, Self-Publishing, Online Marketing for Business People group, I built my target audience from 300 one month to over 1000 in six months.

What questions do you have for me today on this topic? Keeps this good news going. Leave me a comment.

There is more to solving what’s not working for you at Linkedin that takes a little hands on help from a coach, a book or a teleseminar. If you want more help on finding your best audiences on Linkedin, and other best tactics, see Judy’s upcoming teleseminar with her free book: LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales.

Published on May 24, 2010 at 8:22 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.