Why Bother Creating an eBook?

Have you been seeing the exponential growth of ebook sales reported for 2011 and beyond? The new numbers of ebook sales looks promising for all of us who are in business and need more visibility and credibility.

In 2011, Amazon ebook sales overtook print book sales, and the gap continues to widen dramatically. Imagine, ebook sales might actually be a $10 billion per year market by 2016!

Who doesn’t want to create wealth and income with the least amount of effort? Who of you in business doesn’t want to create yourself as a top expert in your field?

As a long time book coach, who has authored over 20 eBooks that bring in regular income each month, and clients who want guidance to bring out their best, the one answer that I’ve known and recommended for over 13 years, is to…

Write a Short, Quality eBook

Short means between 20 pages and 110 pages. It’s far easier to create a short book than a long print book that busy professionals don’t have time to read.

Quality means that you don’t just slap notes together; you create real chapters with real benefits to help you readers. Those chapters with a branded structure such as an engaging chapter title, your own brand of tips you offer, and a consistent format for each chapter. That means a beginning, middle, and end that are always engaging too.

Most writers fail to engage because their ego says their book is fine and just needs a little editing. They don’t realize they lecture on what they know instead of answering questions their readers want answered. Ho hum and with this style, your readers will stop reading and put your book down – the kiss of death to your sales.

Another huge mistake is to not write your book for a particular audience. When you know this, your copy will flow easily and you won’t even need notes. Its part of what I teach in chapter writing.

Your busy audience today respects ebooks, contrary to traditional publishing myths out there.

They want particular information direct, fast, and easy-to-read. And, they can download an ebook instantly which beats driving and mailing hassles for print books. With the popularity of the iPad, Kindle, Nook, and other tablets, people can bring hundreds and thousands of ebooks within wherever they go.

Isn’t time for you to expand your business and start to earn a larger profit? To gain more visibility and credibility for you and your brand? To attract plenty of new clients and customers to your products and services?

It’s time for you to put your own wisdom and expertise out there!

It’s time for you to write an ebook!

Short List of eBook Benefits

1. Use your ebook as part of your promotion platform.

This draws your specific audience to you and your book-selling site.

2. Generate substantial ongoing income for yourself or your business with your ebook.

Like me, you can offer many discounted ebooks in addition to your main book packages.

3. Give your audiences a free ebook when they sign up for your newsletter.

Show the benefits of your newsletter in the landing page. Without benefits shared, you won’t’ get nearly as many signups. People are busy. They want certain information. Make sure you let them know how valuable it is.

4. Build incentive and great ongoing book sales from your growing opt-in list.

People who come for your free reports, newsletter, blog information, and teleseminars can all become potential customers and clients. With a large email list, you can continue to follow up with your announcements, new tips, and offers via book downloads and your teleseminar MP3 recordings that your specific audience wants.

5. Build visibility and credibility from your ebooks.

They are the #1 way to show you as the savvy expert or go to person in your field. You are an expert – prove it once you write that quality ebook.

6. Generate leads for higher priced products.

If your audience likes your ebook, they may buy a coaching or bigger book package from you.

7. Jump start your business success with a quality ebook that has passed a book coach’s test.

Remember, you will move faster and get to your golden book and business goals when you use accountability coaching, which is just one thing a book coach can do for you.

Sharing is Caring!

What has writing an ebook done to improve your business and lifestyle? What challenges did you face? What problems do you still need solved? We’d love to hear your story and help you out

Published by Judy Cullins

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(C) 2013 Judy Cullins. Skills Unlimited Publishing.