eBook Sales – 10 Ways Your Blog Increases Your Book Profits

If you want more eBook sales, you are leaving money on the table if you don’t put up a business blog such as WordPress.

Now, we self-published authors can share our opinions and our unique information with even wider audiences to attract our readers and ebook sales.

You can put up a WordPress blog at your site where you sell your books and service, or you can just start out with a blog only and not offer anything for sale. I do advise to invest a little in a Web site that sells, where you can collect your visitor’s emails to further connect and promote too. Your site must also act as a resource center for your book’s topic. Initially, people will come to your site for free resources, not to buy. After 5-7 times, you can expect some good sales conversions, because they trust you, like you, and want to learn from you.

Why you need to set up and maintain your blog…

1. Blogging builds relationships between readers and writers.

Technorati’s survey says that 77% of Internet users read blogs and 58% of them say they are better known in their niche because of their blog.

2. Blogging builds your reputation as a go-to person in your field of expertise.

3. Blogging helps you grow as a writer.

The more you write excellent blog posts, the better the next ones are.

4. Blogging, when marketed through Twitter, FaceBook Fan Page and Linkedin, will bring you as much as 57% increase in your targeted audience web visitors.

Your book coach got those numbers in just 4 months, so remember to get more information and coaching on how to do all of this.

5. Blogging helps you communicate with your book’s target audience.

Ask them to leave questions and comments to further the discussions. When they share what they want, you can be proactive and give that to them.

6. Blogging offers free, useful information 24/7 to your fans.

They can visit it any time of the day or night. They will appreciate your efforts, and when the time is right, they will buy books from you or get coaching from you.

7. Blogging helps you gain bigger visibility–reaching new and wider markets.

You can post a guest blog article on related sites to your non-fiction niche or your fiction genre. Your host will post your URL back to your site or site offer.

8. Blogging and search engines go together.

Each blog post of your useful information is a web page and raises your page ranking. Why? Because it’s mostly brand new content to the search engines. This is the advantage blogs have over article marketing, and why your book coach has moved her fresh information from ezine directories to her blog. Her targeted traffic increase? 57% in the last few months.

9. Blogging can bring lucrative revenue opportunities with joint ventures from admirers of your unique information.

Just recently, five motivated business owners and myself-did cross promotions for each other–discovered through our blogs!

We recommended one another’s eBooks as one example on Twitter, Face Book Fan Pages, and on Linkedin profile pages.

10. Blogging can bring you eBook sales and other related product and service sales.

You sales funnel should run from free to low cost, to medium cost, to higher cost choices. It’s OK when some do not buy from you–they will tell others of your value. So keep giving and you will see returns on your investment!

Maybe you have a question on blogging or how to get more potential eBook buyers to your site? Leave me a comment here, and we’ll see what we can solve! And thanks for stopping by.

Opportunities

Now that you have so many reasons to set up a blog, read up more on how to keep coming up with fresh ideas and topics to write stimulating blog posts to your special audiences, and some do’s and don’ts to save you time and money. All in Chapter 5 on Profitable Blogging in my LinkedIn Marketing Book .

If you are interested in a half hour coaching with Judy Cullins to get the specifics on blogging and how to market your site online, check out my social media coaching.

Published on August 27, 2010 at 9:47 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.