What’s your Favorite Book Promotion and Why?

Thanks the these tips, Judy. I am a recruitment professional and have just published my first book. Knowing how to sell recruitment services is one thing – promoting a book online is something else! Your comments are extremely useful and I sincerely thank you for sharing them.
Natasha Brooks

Natasha, Glad you like thee tips. I have another coaching client with a similar book and business to market. These tips expanded are the ones I coach on in individual 30 min sessions for each skill set. If you need more specific help, you can check out my 30 minute coaching sessions at

http://www.bookcoaching.com/book-coaching.php

Great tips, Judy. Doing guest posts on other blogs is another terrific way for authors to get exposure to their target markets.
Dana Lynn Smith, The Savvy Book Marketer

Excellent points, particularly about using testimonials. I don’t think I’ve done this fully enough yet. Thanks for this.

Thank you so much Judy!! I’m out there marketing my book with determination and earnest! I thought I had my ducks in a row, but your suggestions let me know there’s still much to do! thanks for keeping me in line!!

D.K. Garrison
“How To Survive The Next 365″

Dana , thanks for the added tip. I’m thinking that blog posts on the right blogs for your book will help attract your audience.

Maybe this is like my advice to post tips and comments to groups in Linkedin.Since doing so, my web stats are up 57% and my coach clients growing just right for me.

It’s important for us all to measure our results, or we won’t know which path is working enough for all our energy.

DK Garrison, Glad to help you out with freebies.

And if you want specific help in actual right steps to do in the right order, check out my short bk marketing coaching session at
http://www.bookcoaching.com/social-media.php

You will find that with a little of my help, you’ll save a lot of time and energy doing the ineffective actions.

And if you are a self-starter, see my Linkedin book at
http://www.bookcoaching.com/linkedin-marketing.php

Judy,

Great post! On sending news releases, do you send free releases that primarily get out on Google News, etc., or paid releases? What company do you recommend?

J. Steve Miller
President, Legacy Educational Resources
Author of Enjoy Your Money! How to Make It, Save It, Invest It and Give It
“The money book for people who hate money books.”
http://wisdomcreekpress.com/press_kits.html

Hi J.Steve, Thanks for the kind words. From recent experience working with a big publicist-she was to send news releases to the internet pr places, and not one of them got used. So with my copywriting experience and her connections, these should have worked, but were a waste of time.

I’m not likely to recommend this free promotion for book authors. The ones I did that worked were for my speaking and short how to talks about the topic, where I could sell books at the front of the room.

Now, I love eBooks and sell them everywhere including at talks, and love social media and the blog as getting well known and trusted. My purpose is to convice my audience that these tips work, and that also need some feedback and coaching to move their project to the money zone.

I will go to your site now and check out your book. I for one, work happy and play happy and enjoy my money for those 3-4 trips a year–coming in Oct. I’m off on my third blues cruise. And my partner and I travel to foreign countries once a year.