Recent Comments
-
Two Fatal Book Marketing Mistakes that Cost You Sales Good points. With respect to point#2, my experience is that there are n number of readers for blo...
-
5 Tips to Market Your Fiction Book like Mrs. Fields Cookies You offer good advice -- as always!
-
Six Easy Twitter Marketing Steps for Books & Business Hello Judy, I have twitter but most of the time not using it. but your article help me little bit...
-
Realize Your Book Success Dream This Year Glad you got value here. You will also benefit from my blog chapter in my Linkedin Marketing Book...
-
How I Built My Book and Business Success with LinkedIn
1. Just two years ago in 2008, I put up my first profile at LinkedIn.
I learned what to put in my profile to make it more powerful from a mentor. I also edited it 3-4 times to change the point of view from “me” to “YOU”, including engaging copy to please my visitors. That improved my numbers of searches for my name and my audience coming to my profile, to check me out, some to invite me o connect.
2. One year in, I discovered all of my mistakes on LI, similar to my mistakes on FB and Twitter.
I changed my ways. I decided to do what works instead of what doesn’t work. I stopped collecting LinkedIn invites and stopped using LI for my events such as teleseminars, because these people were not in my niche market–my targeted market I wanted to connect with, become friendly with, and exchange great information with to build our presence and our eventual book and business sales.
3. I started a group for business book writers, self-publishing, and internet marketing with an emphasis on social media.
Members grew from just a few to now over 1350 as of November 6, 2010. There, I met other great authors and people with services to help authors and businesses. This has turned into giving seminars and coaching now, after I published my “LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales”. In this book, I share how I built these targeted numbers in LinkedIn, Facebook, and now my blog at my bookcoaching business site.
4. Over the past 6 months or so, my time here has paid off.
And I want to share why your LinkedIn and Facebook updating is so important. As Tony Robbins says, “Results, Results, Results.”
-Result: My bookcoaching business site has increased its targeted traffic by 57%, many from LI, with sales to match since I became more engaged.
-Result: My Alexa rating that tells how my site compares to others is around 340,000, much lower (and better) than its previous score 8 months ago of 500,000.
-Result: Enough clients to make me and them happy–The numbers range from 8-10 for writing books, and the 5-10 clients who want hands on help with their social media marketing.
-Result: Book sales that make up a third of my Web site and other online income.
5. My results come from my willingness to do what it takes to get more visibility, credibly and appreciated enough that many will buy books and think of me when they want coaching in these steps and strategies to get a much larger presence in LinkedIn.
If you want specific help with your LinkedIn strategies you can read my book at http://www.bookcoaching.com/linkedin-marketing.php
Schedule 30-minute hands on coaching session on any social media at http://www.bookcoaching.com/social-media.php
Published on November 10, 2010 at 12:42 PM by Judy Cullins
Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)
14 Responses to “How I Built My Book and Business Success with LinkedIn”
What a great article! Thanks so much for sharing your knowledge. )
Laurie, Glad you liked these example of great results. I was a newbie not ago with my blog too. You can see I'm willing to do all I need to to be noticed, known as an industry leader and the sales and opt-in that result from my efforts. __It's a step at a time, I think.
Kathy, That's why no matter where I am, I run with my idea and write it or put in computer file where I can find it. Thanks for this tip! wht are you working on now in writing?____
Thanks Judy for the great tips about Linkedin, I have been testing with something new on LI. I'll let you know how it turned out. Lots of content and information. Perfect for people to get you know you better.
Hi Judy, great information. Thanks
KD Thanks for your comment. Glad you like these tips. Now what one are you taking action on now? Of course I do other things to build business too. I'm active on my FB fan pages and put up a new welcome page at FB and just did an author's page at Amazon-with a few techie problems.
I'm starting an auditory connecting with potenial coaching clients too at
Cinchcast.com.
Liek an energizer bunny, I don't stop…
Mari Lyn, Glad your like these tips on Linkedin. Let me know when your test is done. I'm also doing joint ventures with related businesses who will market. Let me know if you are interested! ( takes 15 minutes a week)
Judy – Having the determination to do what it takes is, in my mind, the most important tool in any bloggers arsenal. Nothing can sustain a blogger through the growth curve like an unstoppable will and a willingness to step out and do new things to get the job done.
Creative ideas, easy to implement. Thanks for the insights!
HI Dave, Determination to succeed is so good. Thanks for that idea. My deal is that I love to write how to's for writing books, blogs and website copy, so my readers will make money if they want to. Sure hope you'll also see the 40 other social media tips at http://bookcoaching.com/wp/category/social-networ…
Robin, Thanks for the kudos. Glad you like my insights. What do you write about? Got a book or blog going? How did you get here? From Linkedin?
No actually I read your articles on selfpublishing.com and was just so impressed with the information that you provided, and your prices are very reasonable. I have been looking for a coach for a long time on line; I dont move quickly and in this case, I'm glad i didn't because you are just the person that I"m looking for. I'm writing a non fiction book ;however, you have so many different coaching options I dont know where to start. I wanted a website in the beginning but after doing much research i think for my topic and audience a blog would be much better. my book is on homosexuality, it's written for the church the person who's struggling in this area who wants to be free from it.
Hi Robin, Sorry I'm late to answer you. Been marketing alot. Just delivered a fantastic "Social Media for Terrified Authors" teleseminar that we also recorded so anyone can listen to it any time after they register! I will be posting more in selfpublishing.com too, so look for my how to's.____Your book's purpose will determine whether to use only a blog or to put a blog on your "business" website!____To coach with me on your book, just sign up for the 1/2 hour book session at _ _http://www.bookcoaching.com/publishing-your-own-book.php#bookcoaching____Then, email me at judycullins@cox.net your agenda that's on the sales page. This helps me focus on what you need and want ahead of the coaching call.
Leave a Reply
  |
Thank you for the wonderful tips. I found a few ways that I can tweak what I'm doing with my blog and LinkedIn. It's a whole learn as you go experience so any tips like your can be quite valuable to a newbie like me:) My blog is http://www.acompletebreakwithmyoldlife.com and its called The Damsel in the Attic. If you see anything I can improve, I'm open to suggestions.
Thanks,
Laurie:)
Comment by lauralistar7 on November 13, 2010 at 7:25 am