Online Marketing Tip – Leverage your Testimonials

After pinpointing 10 top business authors and social media strategists, with whom I had exchanged ideas with, I sent an email asking for testimonials based on my new Linkedin marketing book. When they said yes, I emailed the PDF and got back 10 strong testimonials naming specific benefits. I used a shorter version on my other social media related groups, blogs, and my site. They got a valuable book,
their name as reviewer, and I got invaluable publicity and promotion.

Six Steps to Leverage your Testimonials

1. Shorten them, keeping benefits and post on your Facebook Fan Page (as they will post on theirs) with a link to where your product is sold.

2. Use part of the review on your Web site’s landing page sales letter where your product, CD, audio, video or service is offered.

3. Post in your Linkedin profile to strengthen it. What others say counts more than your own words. You can make email requests that take only a few minutes to do this.

4. Realize the value of all testimonials. I can find the right testimonials in an instant and make weekly web changes on sales pages to make Google happy as well as show my expertise. When other people in Linkedin groups give you a “shout out,” targeted traffic can increase like mine has by 57% in 4 months, with sales to match. To test what online marketing is working for you, you can use Google Analytics once month to save time on what doesn’t work, and spend just a few hours a week on what does work.

5. Keep a folder on specific kinds of testimonials, so you can find them fast and leverage them. Mine has categories such as…
book coaching clients, specific title book sales, social media coaching clients, and web writing clients for sales, book writing, ebook sales, web sales letters.

This organization saves me so much time, and with it I can send testimonials to my web master to update my site landing pages and blog on a weekly basis. Great for your Alexa ranking too.

6. Be sure to set goals on what you want to keep your name out there and receive rewards in all kinds of wonderful ways.

This site has such a powerful following, I’m sure others can add how testimonials have helped them get contacts, relationships and sales.

Published on July 16, 2010 at 9:15 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.