What Writing Actions Are You Taking Now for Your Blog or Book?
Do you feel overwhelmed with too much information coming at you for help writing a book? Do you wonder where to start with your blog? What writing strategies you need in order to write a marketable book or a highly read blog? And, how do you get your content finished in a short time?
For each book, blog or other writing project I want to do, each month and each week I write goals, strategies, and writing actions in my “Success Book” organizer. We writers need to first plan a strategy, then take action on it each day, finally to schedule our writing each day – all to write a profitable book or blog post that will help sell our book.
Published on October 10, 2011 at 12:02 PM by Judy Cullins
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Do You Really Want to Write A Book?
What Makes a Book Profitable?
Do you think you have something significant to share with your audience? Is what you have to say something new? Or something that will really make a difference in the world, that your audience is ready for?
If you said yes to any of these questions, you have a reason to write a book. And that is the first step toward writing a marketable book.
Do you know specifically what your audience wants or needs?
Published on October 3, 2011 at 12:30 PM by Judy Cullins
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Use The Platinum Rule for Online Blog Marketing
You’ve heard of the Golden Rule that states, “Do unto others as you would have them do unto you.” And, to alter that command to be much more useful, practical and powerful, consider the Platinum Rule. It states, “Do unto others as they would have you do unto them.”
Instead of writing what we know and telling our audience what to do, we can better serve them and ourselves when we consider what they want and need. They have specific concerns, problems or challenges about a topic (your topic) they want solutions for.
Published on September 23, 2011 at 12:02 PM by Judy Cullins
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The 7 Deadly Sins of Online Networking
by Dana Lynn Smith
Dana Lynn Smith knows online networking like no other guru. She’s taught me a lot and will you too.
Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales.
But there’s sometimes a fine line between letting your contacts know about your book and being overly promotional. If you’re too passive, you may not get much benefit from networking, but if you’re too aggressive you may turn people off.
Here are seven common mistakes that authors make in online networking, along with tips on how to avoid them:
Published on September 14, 2011 at 8:35 AM by Judy Cullins
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Online Book Marketing – 4 Reasons Your Books Aren’t Selling Enough
Some of you complain you do sooo much work and don’t get the money rewards from it. You may buy into the “recession blues.” Your books aren’t selling well. As a long time book coach I can tell you to keep the faith and follow a new path you may not have realized works well.
So, why aren’t you selling more books? Here’s 4 reasons to rethink.
Published on September 11, 2011 at 1:27 PM by Judy Cullins
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How to Get Your Book Published Online for Free
by Carol Wilson
For some writers, putting a good plot, great dialogue and strong character development to paper is the easy part—the huge battle is actually getting their book published. If you have recently finished your book but are struggling finding a publisher to get your work out in the public, you may still be able to your book in the hands of millions of readers. How?
Use of the Three Most Popular Self-Publishing Electronic Companies–Kindle Direct Publishing, PubIt, and Lulu
While all three are different, they serve the same purpose—to get you the exposure you need through an electronic, digital medium. And did we mention the services are absolutely free? That’s right. All three offer free registration and you will still get all of the royalties you earn. You just need to make sure that you investigate all three options carefully since each venue caters to a distinct audience (and once you choose a publisher you must stick with it). That said, to learn a little more about each self-publishing e-agency, continue reading.
Published on September 6, 2011 at 4:35 PM by Judy Cullins
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Does your Former Ideal Client Need to be Fired? 7 Reasons
Over the past twenty plus years, I wrote a piece to give my clients before I accepted them, called “Are You My Ideal Client?” This piece set the values and respect I require, and set the bar high enough for me to enjoy my coaching.
It worked for a while. How soon the impatient, needy, desperate, and wanting all strategies to be done yesterday clients started knocking. They wanted much more than what makes this calling of book coaching so much fun for me and the passionate people I work with. Open hearted, open-minded communication needs some tweaking. Make sure your clients don’t suck you dry with these 7 sins.
Published on September 5, 2011 at 10:37 AM by Judy Cullins
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Do I Really Need a Separate ISBN for my eBook?
by Ron Ron Pramschufer
I can recommend Ron Pramschufer’s approach to self publishing. He also has a great newsletter you must check out!
This is probably one of the most asked; least understood questions out there in the self-publishing world today. Technically you not only need an ISBN but you need a different ISBN for each format your ebook is being offered. If you are offering your book as a mobi, epub and a PDF, you need three different ISBNs. That’s technically. In reality, if you are only making your eBook available on Amazon, you don’t need any. Confused?
Published on September 4, 2011 at 1:02 PM by Judy Cullins
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Do you Have These Two Missing Links for Your Social Media Marketing?
OK. You joined Twitter, Facebook and LinkedIn. You put up your profile. Many of you are internet savvy, and yet, you may have missed two details you need to implement before you can expect success in your your book or business success. The 2 steps that take more commitment.
My own early mistakes included not updating my original LinkedIn and Facebook profiles, and not being set up for big success with my blog articles (creating content is so important for sales later) on writing books, promotions, blogs and social media marketing. For my bigger success, I got some great coaching (costing only $200 or so) that catapulted my website conversions! (these are what bring sales)
Published on August 31, 2011 at 1:26 PM by Judy Cullins
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What’s Your Rush? A Lesson in Book Event Planning
I know Phil’s work as a book coach. He’s creative and tells a good story. You’ll love this one!
Welcome to the Coach’s Corner!
A man accompanies his pregnant wife to her doctor’s visit. She’s four months along and everything’s been going very well. The doctor announces a due date: March 21.
“Aw, shucks,” says dad. “We were hoping for a Valentine’s baby.”
The doctor nods with a smile. “Well, March will be a fine month, too.”
Published on August 30, 2011 at 1:40 PM by Judy Cullins
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Online Blog Marketing 6 Action Steps – It’s Published, Now What?
You just wrote an informative and insightful blog post. Now what? It’s a shame when not many will see it. To monetize your online blog marketing and make sure large numbers of your audience see it, you’ll need to take some further steps. Like promoting a book or a website, your blog needs to be marketed too. That is, if you want to increase eventual business sales. Remember this social media adage by Guy Kawasaki–You have to be seen to sell!
Published on August 24, 2011 at 12:02 PM by Judy Cullins
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Get Your Print or eBook on the Proven Fast Track Today
From Positivity Coach, Dr. Judy Krings…
Do you want to write an Ebook? Or maybe a print book? I’ve done several interviews and radio shows and everyone has asked me the same question. What the toughest part of writing your book? My roll my eyeballs response was, “My ignorance!”
How I wish I had had Judy Cullins’ book, Write Your Ebook or Other Short Book – Fast! before I had started to write my book, Photo Adventures in Cuba ~ Unlock Your Power of Positivity. I would have shaved off 6 months of blood, sweat and tears. Her email support alone was worth its weight in gold!
Don’t need to struggle the way I did! My advice? Know before you go!”
Published on August 23, 2011 at 4:28 PM by Judy Cullins
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Ten Tips To Get Started Writing a Book
So many book coaching requests come to me for help writing a book. Especially getting started. You are far more likely to successfully write, publish, and sell your book if you follow these tips before you write a single chapter.
1. Write your print or eBook’s working title.
It helps you focus and answer the readers’ number one question about the topic. Some non-fiction needs subtitles as well. The subtitle is your book’s promise. It’s better to be clear than clever, but the ultimate winning combination is clear and clever. Which titles grab you? “Passion At Any Age: Twelve Ways to Unleash It,” “Self-Promotion for the Creative Person.” or “Quadruple your Book’s Online Sales in Less Than Five Months.” Think about how you will grab your readers’ attention.
Published on August 22, 2011 at 12:32 PM by Judy Cullins
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10 Facebook Marketing Tips to Sell your Book
Are you stuck on where to share the good news about your book? Maybe you think Social Media is a waste of time. And, you may be kicking and screaming about the social media learning curve. I did that too, when social media was in its youth. From the time I joined Twitter over 5 years ago, then moved to Facebook with book coaching tips in my fan page, then to LinkedIn with my book group, I’ve learned the ways to bigger book sales. I’d say all three work for book marketing, but you may need to change your approach.
Published on August 9, 2011 at 10:55 AM by Judy Cullins
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Will the Luck Leprechaun Bring You Book Sales?
You notice the big names making a huge financial success from their books. You may say, “How Lucky. I’m not, I need to catch a “lucky” break to earn more.”
I see this as the Luck Leprechaun Myth.
It looks like magic, doesn’t it? And you still feel you should be there too.
Take a Reality Check to Get the “Luck” you Want for More Book Sales
1. Invest More Time in Your Promotion.
Write and post blog articles to post in LinkedIn discussions, Facebook fan pages, and Twitter that show benefits to your primary audience on why your book is the right choice. After reading your stellar articles, your audience will trust you more and invest time at your site, where you sell your products and services.
Published on July 26, 2011 at 2:16 PM by Judy Cullins
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What Specific Marketing Actions are You Taking This Week?
For each book or joint business venture project, each month and each week I write goals, strategies, and promotion actions in my “Book and Business Marketing Plan.”
This week, I’ve written specific 3 High Level Activities (HLAs) each day in my organizer. I write them the day before so my subconscious works on them all night. I face my HLAs with high energy and an attitude of having fun, usually in the morning.
Here’s My 5 Day HLA Examples…
Mon July 11
HLA 1–Finish my 8 interview questions for my upcoming free book marketing program.
HLA 2–Create a new blog article on the power of blogs.
HLA 3– Finish my updated branding story for my “About Judy” website page.
Published on July 22, 2011 at 12:21 PM by Judy Cullins
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Book Marketing – 7 Steps to Monetize Your Social Networking
Most people want to know what do first, second, third, and the rest…
These steps are based on my seminars, books and my own Social Media successes that include 3 interview joint ventures this month, where I can reach new audiences, and create bigger sales. They include my newly launched affiliate program for over 15 products and books on writing and marketing, vastly increased active members in my groups, and just enough book and coaching sales to make me content at my site.
Step One. Revitalize and update your website.
That means add a WordPress blog to it. Three months after I did 2 or more blog posts a week, my website’s ranking soared in Google and in Alexa.com (lower scores are better). It means optimizing your site frequently, every 3-6 months, with new long tail keywords. It means creating a short sales letter for every book or service you want to market.
Published on July 21, 2011 at 9:23 AM by Judy Cullins
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Promote Your Book and Your Message with Teleseminars
by D’vorah Lansky
As an author, providing additional ways for your audience to connect with you and hear the message of your book will grow your business and increase your book sales. Teleseminars provide you with a platform to reach and connect with your audience.
Teleseminars also provide you with the raw material to create additional books as well as a wide variety of other products and programs. From audio recordings—which can be sold as downloads or CDs—to an eCourse or eBook created from audio transcripts, the possibilities are seemingly endless.
A powerful way to connect with your audience and build a relationship is to provide them with ways to hear your voice, your enthusiasm, and your message. This will give them a sense of who you are and provide a way for them to get to know you. Offering teleseminars is an extremely effective way to accomplish this goal.
Published on July 19, 2011 at 4:24 PM by Judy Cullins
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What Holds you Back from your Book’s Success? 7 Solutions
How is it going with your dream to be published, popular and paid well?
I remember the 1980′s, I taught college writing and speedreading and was sick of the bureaucracy. So many rules. One office staff member of one college called me “The Xerox Abuser.” Another gave me bad high-traffic times for my courses when she missed my email. Often, deans would call me in because my students just wanted to answer the questions at the back of the chapters. Too creative to fit the mold. They were right!
Published on July 15, 2011 at 12:37 PM by Judy Cullins
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A New Model for Becoming a Successful Writer in the Digital Age
by Michael Larsen
Michael Larsen is a long time top non-fiction agent and knows the game. He mentored me years ago.
Now is the best time ever to be a writer, and what follows is a new model for what it will take for you to build a successful writing career in the digital age. Every part of the model is essential. You need to use the whole model to succeed.
Passion
Writing begins with a boundless enthusiasm for words, ideas, writing, books, people, publishing, communicating about your work, and serving your readers.
Published on July 12, 2011 at 2:20 PM by Judy Cullins
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Recent Comments
February 1, 2012 (2:18) Shorten Your Blog Marketing Time - Write a Tip in 30 Minutes Ruth, Give yourself time and put real effort into this. it will pay off. If you have a question, ...
February 1, 2012 (2:16) Shorten Your Blog Marketing Time - Write a Tip in 30 Minutes Thanks Ivan for kudos. Glad it helped you. If you need deeper help or coaching, just email me wit...
February 1, 2012 (2:13) Two Fatal Book Marketing Mistakes that Cost You Sales Glad I'm still here to remind you of what works., Ntathu. Stick to what works and leave the ...
January 30, 2012 (10:00) Two Fatal Book Marketing Mistakes that Cost You Sales excellent post Judy, my biggest mistake is lack of consistency and focus. I get all fired up and ...
January 29, 2012 (9:01) Shorten Your Blog Marketing Time - Write a Tip in 30 Minutes Thanks Judy, reading this Blog post really helped me. I discovered simple, do able technique...