Selling Is Not a Dirty Word for Authors and Professionals

Selling – a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.

Our print and ebooks may go unread because we don’t get the word out. Our products and services don’t sell because we don’t include enough benefits in a sales message to give our buyers a reason to buy. Maybe that’s because we imagine the used car salesman or the vacuum sales person. They annoyed us because they didn’t listen, they pushed, and we felt attacked.

When you think of selling, think of sharing the love that went into your book, product, or service and the unique, important benefits it delivers. Think, “Now that I’ve planted this garden, I want to reap its harvest. If I don’t share the word with others, my garden will die from lack of attention.”

If you are like me, you will want to put both your attention and intention on your book, product, or service. Yes, use powerful words to describe your products. Think about using content marketing to let your audience know what you do, your skills, your products and your service. Attraction marketing still sells. The #1 online business trend is posting your content where it will be seen by your specific audience.

Published on December 14, 2011 at 12:41 PM by Judy Cullins

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Why are you in the Business you are in?

by Kathleen Gage

“If I know a great conscious business woman, it is Kathleen Gage. She’s helped me over time and you will get great value from this post.” -Judy

Have you given thought to why you do what you do? Why are you in the business you are in? What motivates you to work with the clients you work with?

In the last few years, the energy of business has shifted dramatically. With all the spirit-driven businesses currently in existence and those that will be created, there is an incredible shift taking place. If you are reading this, chances are you are aware of this transformation.

If you are not yet aware of the shift, the fact you are reading this means there is a slight ray of light shining through your consciousness.

Published on at 12:03 PM by Judy Cullins

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Blog Marketing – Use These 5 Blog Formats When your Muse Dries Up

Do you use blog marketing to sell books? Do you wonder how you will come up with 1-2 blog posts a week that will please your audience?

You want your book and business to be noticed by the thousands of potential readers who are online and in the top three social media groups. Your readers want new, original information that they can use and related stories they know are part of your book. These blogs attract your target audience to you, and with a variety of blog formats, you’ll inspire and attract more book buyers who constantly want more details each week. Remember, your audience won’t buy directly from you in Social Media groups. Your blog or URL posted in your Facebook fan page, your 2 tweets a day for twitter, and posting in the “Discussions” of 10 or 20 LinkedIn Groups. If you post a blog in 20 related groups of 2500 each, you will be seen by 50,000 eyes of your target market. Your book and blogs shared in Social Media is a marketing marriage made in heaven.

AND, you will have a much better chance of being read when you choose blogs with an angle, and that solve a concern, challenge, or problem for your audience.

Published on December 7, 2011 at 1:52 PM by Judy Cullins

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Ten Ways to Give Writing Feedback to Boost Your Success

Writing a book? Website? Promotional Materials?

Want to up level your already quality writing?

Whatever we write, we need to share it with our peers or professionals for feedback before we present it to our paying audience.

Getting writing feedback offers many benefits. Even though you know your topic well, you may have some old writing sins lurking in your copy. While a bit scary, if you can put your ego aside, you’ll get valuable ideas from others to make your writing more clear and inspiring. You will learn how to identify your writing strengths and weaknesses, and you will develop your own writing style and voice.

Published on December 5, 2011 at 1:20 PM by Judy Cullins

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Discussion Forum Etiquette – Promoting Your Book

by Dave Bricker

These 10 tips on forum etiquette shared by Dave Bricker will make sure your comments in the LinkedIn groups work to set you apart as the trusted authority in your niche or the go to person in your genre. I’m glad to say he’s also in my LinkedIn Book Writing, Self-Publishing and Book Marketing group at www.bookcoaching.com/linkedin

Discussion forums are a powerful medium for promoting your book, your art or your business. Facebook, LinkedIn and other communities are a major source of traffic for blogs and websites, but whether you post directly or embed links in responses to others’ posts, make good forum etiquette a priority. There are important rules to play the forum game by. Break the rules too many times and you’ll lose your community.

Published on November 30, 2011 at 9:10 PM by Judy Cullins

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What Mistakes Do you See Authors Making on LinkedIn?

Here are just a few of the problems I see regularly:

Be sure to add what mistakes you know about too!

Published on November 18, 2011 at 12:09 PM by Judy Cullins

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How to Write a Book Outline with Mind Mapping

If you want to learn how to write a book outline, mind mapping is better than linear outlining because authors can use flexible thinking and creativity for their book outline. One can add and subtract a thought or phrase from a mind map easily. This is an excellent way to start, organize, and finish your book–fast!

What is Mind Mapping?

Mind mapping is a color-coded outline of main ideas, sub topics and details, printed on different colored branches connected to the center. In the center in a circle, you will list your main idea, such as your book or chapter title.

For “The One-Minute Sales Person”, Spencer’s mind map would have had seven different colored vertical branches coming from that center, so details can be put on connected horizontal branches. For most of us, mind maps are easier to read than the typical list outlines. For all of my 14 business books for authors and small businesses, I mind mapped each book title in one mind map of 20″ by 36″ and others of 8 1/2″ by 11″ of each chapter title and its related chapter titles. I taped them to my office walls where I could see them every day. Then, I could add on new points, and clarify other key words on the branches coming from the middle subject.

Published on November 2, 2011 at 8:51 PM by Judy Cullins

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eBook Review by D’vorah Lanksy

Write Your eBook or Other Short Book Fast by Judy Cullins

Reviewed by D’vorah Lansky, M.Ed. and Author of of the Amazon bestseller, Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online

“Inside a story brews, information you must share! Unique, needed information you knowwill benefit lives–hundreds and thousands lives.”
- Judy Cullins

Have you been wanting to write your first book, or your next book, but you don’t feel that you have the months or years to put into the project? Well, delay no longer because in Write Your eBook or Other Short Book Fast, author, Judy Cullins outlines fast, simple, effective tips that will have you celebrating the publication of your new book, in record time!

Published on October 28, 2011 at 3:03 PM by Judy Cullins

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Three Big Profitable Book Marketing Steps You Can’t Sell Without

You may have concerns like my recent client, Bob. He wants to market all of his books on one site; his website is almost virgin – unfinished, without ways to get his audience of women whose husbands are cheating, to interact and respect him as a trusted authority on infidelity in marriage.

In this 30-minute strategy phone session, he got these answers from me to help shorten his book marketing learning curve in half!

Published on October 26, 2011 at 10:13 AM by Judy Cullins

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Article Marketing – Quadruple Sales in Just 3 Months

Now you can quadruple your sales in just 3 months with the information in this eBook, written by Judy Cullins, known by internet gurus as the “Article Lady.” She’s been using this # 1 way to promote her coaching as well as sell her many products.

You will be able to brand yourself as the savvy expert in your field and sell more services and products than ever before.

Inside this eBook Judy illustrates how to…

• Write articles in less than an hour.
• Solve former mistakes that cost you time and money.
• Put into action the BIG five article marketing changes.
• Create top titles that entice your audience to read all.
• Update your keywords with low-competition, long-tailed phrases.
• Know the secrets to a resource box that pulls daily visitors to your site.
• Get article best hooks, introductions, conclusions, and blueprints.

And more!

Yes, Judy has written three major books on article marketing, and she wants you who have not tried this to get your feet wet with this specially priced eBook.

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Order now to get your instant download!

Value of $8.95

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Published on October 20, 2011 at 9:16 PM by Judy Cullins

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Book Coach’s 8 Ways to Write Like a Pro

Sure you can write, but can you write crisp, compelling copy that blog readers, your website visitors, and book audiences will clamor for?

To sell well, your blog articles, reports, books, and copywriting need to pass the checklist below:

1.___ Make your book, blog title, or promotional headlines grab your reader by the collar.

If your titles and headlines are ho hum, your prospective audience will leave you instantly. Headlines and titles are far more important than the copy that follows. A clever title is great, but an even better title is clever and clear. Make sure your titles contain benefits to readers and important keywords to make Google happy too.

Published on at 8:44 PM by Judy Cullins

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Your Beliefs about How to Write an eBook – True or False?

When I offered a survey to my subscribers at www.bookcoaching.com, I asked…

“What 3 things hold you back from writing your ebook now?”

The answers varied, but most included these confusions:

“My book won’t measure up to what my peers write.”

“My audience won’t buy it – it’s too xxx, xxx, or xxx.”

“My writing is too plain and I don’t know how to improve it.”

Remind your Self of the Benefits of Writing an eBook

• Set yourself apart from others, gain respect and popularity.
• Brand yourself, get much higher visibility and credibility.
• Create multiple streams of income such as an eCourse, a service you offer, MP3 audios, webinars, and more.
• Monetize your blog and social media that work together so well to sell a lot of books to your audience.
• Repurpose your blog into a book with proper hooks and segways that engage your audience from page 1 to the end.
• Make easy 50% sales by offering your ebooks and ePackages in your affiliate program.
• Spread the good word – getting your message out to make the world a better place.

Use Judy’s Chapter Blueprint to Write each Chapter with Only One Edit

Published on October 16, 2011 at 3:58 PM by Judy Cullins

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Are you Avoiding LinkedIn Because you Don’t Know How to Use it?

Hi Fellow Authors and Business People,

I’m discouraged by what I see on LinkedIn. Many authors don’t take advantage of LinkedIn’s power to promote and market themselves and their books there. It’s frustrating for me to see the big mistakes authors are making on what has become the second largest social network in the U.S.

And, the best way to get you and your book seen and loved!

Published on October 12, 2011 at 2:36 PM by Judy Cullins

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What Writing Actions Are You Taking Now for Your Blog or Book?

Do you feel overwhelmed with too much information coming at you for help writing a book? Do you wonder where to start with your blog? What writing strategies you need in order to write a marketable book or a highly read blog? And, how do you get your content finished in a short time?

For each book, blog or other writing project I want to do, each month and each week I write goals, strategies, and writing actions in my “Success Book” organizer. We writers need to first plan a strategy, then take action on it each day, finally to schedule our writing each day – all to write a profitable book or blog post that will help sell our book.

Published on October 10, 2011 at 12:02 PM by Judy Cullins

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Do You Really Want to Write A Book?

What Makes a Book Profitable?

Do you think you have something significant to share with your audience? Is what you have to say something new? Or something that will really make a difference in the world, that your audience is ready for?

If you said yes to any of these questions, you have a reason to write a book. And that is the first step toward writing a marketable book.

Do you know specifically what your audience wants or needs?

Published on October 3, 2011 at 12:30 PM by Judy Cullins

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Use The Platinum Rule for Online Blog Marketing

You’ve heard of the Golden Rule that states, “Do unto others as you would have them do unto you.” And, to alter that command to be much more useful, practical and powerful, consider the Platinum Rule. It states, “Do unto others as they would have you do unto them.”

Instead of writing what we know and telling our audience what to do, we can better serve them and ourselves when we consider what they want and need. They have specific concerns, problems or challenges about a topic (your topic) they want solutions for.

Published on September 23, 2011 at 12:02 PM by Judy Cullins

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The 7 Deadly Sins of Online Networking

by Dana Lynn Smith

Dana Lynn Smith knows online networking like no other guru. She’s taught me a lot and will you too.

Online networking is a wonderful way to meet people who share your interests, develop relationships with peers and potential customers, and ultimately increase book sales.

But there’s sometimes a fine line between letting your contacts know about your book and being overly promotional. If you’re too passive, you may not get much benefit from networking, but if you’re too aggressive you may turn people off.

Here are seven common mistakes that authors make in online networking, along with tips on how to avoid them:

Published on September 14, 2011 at 8:35 AM by Judy Cullins

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Online Book Marketing – 4 Reasons Your Books Aren’t Selling Enough

Some of you complain you do sooo much work and don’t get the money rewards from it. You may buy into the “recession blues.” Your books aren’t selling well. As a long time book coach I can tell you to keep the faith and follow a new path you may not have realized works well.

So, why aren’t you selling more books? Here’s 4 reasons to rethink.

Published on September 11, 2011 at 1:27 PM by Judy Cullins

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How to Get Your Book Published Online for Free

by Carol Wilson

For some writers, putting a good plot, great dialogue and strong character development to paper is the easy part—the huge battle is actually getting their book published. If you have recently finished your book but are struggling finding a publisher to get your work out in the public, you may still be able to your book in the hands of millions of readers. How?

Use of the Three Most Popular Self-Publishing Electronic Companies–Kindle Direct Publishing, PubIt, and Lulu

While all three are different, they serve the same purpose—to get you the exposure you need through an electronic, digital medium. And did we mention the services are absolutely free? That’s right. All three offer free registration and you will still get all of the royalties you earn. You just need to make sure that you investigate all three options carefully since each venue caters to a distinct audience (and once you choose a publisher you must stick with it). That said, to learn a little more about each self-publishing e-agency, continue reading.

Published on September 6, 2011 at 4:35 PM by Judy Cullins

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Does your Former Ideal Client Need to be Fired? 7 Reasons

Over the past twenty plus years, I wrote a piece to give my clients before I accepted them, called “Are You My Ideal Client?” This piece set the values and respect I require, and set the bar high enough for me to enjoy my coaching.

It worked for a while. How soon the impatient, needy, desperate, and wanting all strategies to be done yesterday clients started knocking. They wanted much more than what makes this calling of book coaching so much fun for me and the passionate people I work with. Open hearted, open-minded communication needs some tweaking. Make sure your clients don’t suck you dry with these 7 sins.

Published on September 5, 2011 at 10:37 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.