Do I Really Need a Separate ISBN for my eBook?

by Ron Ron Pramschufer

I can recommend  Ron Pramschufer’s approach to self publishing. He also has a great newsletter you must check out!

This is probably one of the most asked; least understood questions out there in the self-publishing world today. Technically you not only need an ISBN but you need a different ISBN for each format your ebook is being offered. If you are offering your book as a mobi, epub and a PDF, you need three different ISBNs. That’s technically. In reality, if you are only making your eBook available on Amazon, you don’t need any. Confused?

Published on September 4, 2011 at 1:02 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Do you Have These Two Missing Links for Your Social Media Marketing?

OK. You joined Twitter, Facebook and LinkedIn. You put up your profile. Many of you are internet savvy, and yet, you may have missed two details you need to implement before you can expect success in your your book or business success. The 2 steps that take more commitment.

My own early mistakes included not updating my original LinkedIn and Facebook profiles, and not being set up for big success with my blog articles (creating content is so important for sales later) on writing books, promotions, blogs and social media marketing. For my bigger success, I got some great coaching (costing only $200 or so) that catapulted my website conversions! (these are what bring sales)

Published on August 31, 2011 at 1:26 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

What’s Your Rush? A Lesson in Book Event Planning

I know Phil’s work as a book coach. He’s creative and tells a good story. You’ll love this one!

Welcome to the Coach’s Corner!

A man accompanies his pregnant wife to her doctor’s visit. She’s four months along and everything’s been going very well. The doctor announces a due date: March 21.

“Aw, shucks,” says dad. “We were hoping for a Valentine’s baby.”

The doctor nods with a smile. “Well, March will be a fine month, too.”

Published on August 30, 2011 at 1:40 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Online Blog Marketing 6 Action Steps – It’s Published, Now What?

You just wrote an informative and insightful blog post. Now what? It’s a shame when not many will see it. To monetize your online blog marketing and make sure large numbers of your audience see it, you’ll need to take some further steps. Like promoting a book or a website, your blog needs to be marketed too. That is, if you want to increase eventual business sales. Remember this social media adage by Guy Kawasaki–You have to be seen to sell!

Published on August 24, 2011 at 12:02 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Get Your Print or eBook on the Proven Fast Track Today

From Positivity Coach, Dr. Judy Krings…

Do you want to write an Ebook? Or maybe a print book? I’ve done several interviews and radio shows and everyone has asked me the same question. What the toughest part of writing your book? My roll my eyeballs response was, “My ignorance!”

How I wish I had had Judy Cullins’ book, Write Your Ebook or Other Short Book – Fast! before I had started to write my book, Photo Adventures in Cuba ~ Unlock Your Power of Positivity. I would have shaved off 6 months of blood, sweat and tears. Her email support alone was worth its weight in gold!

Don’t need to struggle the way I did! My advice? Know before you go!”

Published on August 23, 2011 at 4:28 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Ten Tips To Get Started Writing a Book

So many book coaching requests come to me for help writing a book. Especially getting started. You are far more likely to successfully write, publish, and sell your book if you follow these tips before you write a single chapter.

1. Write your print or eBook’s working title.

It helps you focus and answer the readers’ number one question about the topic. Some non-fiction needs subtitles as well. The subtitle is your book’s promise. It’s better to be clear than clever, but the ultimate winning combination is clear and clever. Which titles grab you? “Passion At Any Age: Twelve Ways to Unleash It,” “Self-Promotion for the Creative Person.” or “Quadruple your Book’s Online Sales in Less Than Five Months.” Think about how you will grab your readers’ attention.

Published on August 22, 2011 at 12:32 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

10 Facebook Marketing Tips to Sell your Book

Are you stuck on where to share the good news about your book? Maybe you think Social Media is a waste of time. And, you may be kicking and screaming about the social media learning curve. I did that too, when social media was in its youth. From the time I joined Twitter over 5 years ago, then moved to Facebook with book coaching tips in my fan page, then to LinkedIn with my book group, I’ve learned the ways to bigger book sales. I’d say all three work for book marketing, but you may need to change your approach.

Published on August 9, 2011 at 10:55 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Will the Luck Leprechaun Bring You Book Sales?

You notice the big names making a huge financial success from their books. You may say, “How Lucky. I’m not, I need to catch a “lucky” break to earn more.”

I see this as the Luck Leprechaun Myth.

It looks like magic, doesn’t it? And you still feel you should be there too.

Take a Reality Check to Get the “Luck” you Want for More Book Sales

1. Invest More Time in Your Promotion.

Write and post blog articles to post in LinkedIn discussions, Facebook fan pages, and Twitter that show benefits to your primary audience on why your book is the right choice. After reading your stellar articles, your audience will trust you more and invest time at your site, where you sell your products and services.

Published on July 26, 2011 at 2:16 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

What Specific Marketing Actions are You Taking This Week?

For each book or joint business venture project, each month and each week I write goals, strategies, and promotion actions in my “Book and Business Marketing Plan.”

This week, I’ve written specific 3 High Level Activities (HLAs) each day in my organizer. I write them the day before so my subconscious works on them all night. I face my HLAs with high energy and an attitude of having fun, usually in the morning.

Here’s My 5 Day HLA Examples…

Mon July 11

HLA 1–Finish my 8 interview questions for my upcoming free book marketing program.
HLA 2–Create a new blog article on the power of blogs.
HLA 3– Finish my updated branding story for my “About Judy” website page.

Published on July 22, 2011 at 12:21 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Book Marketing – 7 Steps to Monetize Your Social Networking

Most people want to know what do first, second, third, and the rest…

These steps are based on my seminars, books and my own Social Media successes that include 3 interview joint ventures this month, where I can reach new audiences, and create bigger sales. They include my newly launched affiliate program for over 15 products and books on writing and marketing, vastly increased active members in my groups, and just enough book and coaching sales to make me content at my site.

Step One. Revitalize and update your website.

That means add a WordPress blog to it. Three months after I did 2 or more blog posts a week, my website’s ranking soared in Google and in Alexa.com (lower scores are better). It means optimizing your site frequently, every 3-6 months, with new long tail keywords. It means creating a short sales letter for every book or service you want to market.

Published on July 21, 2011 at 9:23 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Promote Your Book and Your Message with Teleseminars

by D’vorah Lansky

As an author, providing additional ways for your audience to connect with you and hear the message of your book will grow your business and increase your book sales. Teleseminars provide you with a platform to reach and connect with your audience.

Teleseminars also provide you with the raw material to create additional books as well as a wide variety of other products and programs. From audio recordings—which can be sold as downloads or CDs—to an eCourse or eBook created from audio transcripts, the possibilities are seemingly endless.

A powerful way to connect with your audience and build a relationship is to provide them with ways to hear your voice, your enthusiasm, and your message. This will give them a sense of who you are and provide a way for them to get to know you. Offering teleseminars is an extremely effective way to accomplish this goal.

Published on July 19, 2011 at 4:24 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

What Holds you Back from your Book’s Success? 7 Solutions

How is it going with your dream to be published, popular and paid well?

I remember the 1980′s, I taught college writing and speedreading and was sick of the bureaucracy. So many rules. One office staff member of one college called me “The Xerox Abuser.” Another gave me bad high-traffic times for my courses when she missed my email. Often, deans would call me in because my students just wanted to answer the questions at the back of the chapters. Too creative to fit the mold. They were right!

Published on July 15, 2011 at 12:37 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

A New Model for Becoming a Successful Writer in the Digital Age

by Michael Larsen

Michael Larsen is a long time top non-fiction agent and knows the game. He mentored me years ago.

Now is the best time ever to be a writer, and what follows is a new model for what it will take for you to build a successful writing career in the digital age. Every part of the model is essential. You need to use the whole model to succeed.

Passion

Writing begins with a boundless enthusiasm for words, ideas, writing, books, people, publishing, communicating about your work, and serving your readers.

Published on July 12, 2011 at 2:20 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Are your eBook Sales Low – 11 Writing & Marketing Mistakes

As an author, you want to put out the best product you can. Often, writing and pre-marketing mistakes cost you sales.

Writing Mistakes to Avoid

(know that all writing should market you)

1. You do NOT provide enough consistent structure in each chapter.

Your audience wants an easy read, so your formatting and organization must guide your reader to your gems. Remember, your chapters brand you and each one should support your book’s thesis and title.

Published on July 8, 2011 at 4:19 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

How Long Should your eBook Be? 4 Answers

I get this question often as a book coach, so I decided to let you know my 2 cents.

There’s no hard and fast rule on what length an ebook should be, but from my 12 years as a book coach online, I know these ideas will help you decide.

Decide Which Number is Best for your eBook’s Purpose!

#1. A 10-20 page eBook is a good length if your purpose is to use it as a bonus to web visitors when they opt-in and subscribe to your site or ezine.

We call it an “ethical bribe.” This book can also be sold as a leader on Kindle for 99 cents or $2.99, depending on its specific help to the readers. General titles don’t usually sell as well as specific ones. Within these low cost or no cost ebooks, you need to add some powerful promo that leads the reader to check out your print books and other packages and services.

Published on July 6, 2011 at 2:08 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Want to Earn Half of the Sale on Judy Cullins’ Books and Programs?

Click here to become an affiliate of Judy Cullins today!

I’m not sure if you know about joint ventures that bring in a lot of extra income. One way is through affiliate partners. And this one is so easy to do.

What is an affiliate program?

Simple, it’s an arrangement where you are paid a commission for finding customers for someone who has a product – say, an expert on book writing, self-publishing and online marketing with content. I offer my affiliates 50%! These are all digital books (eBooks) and audios (mp3s) that are downloadable and printable instantly, so sales can go on all around the clock automatically.

Published on July 3, 2011 at 12:02 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Why Write a Blog and How to Get it Noticed on LinkedIn

Just to let you know, I didn’t always have a successful blog. I started one 6 years ago, and when no magic happened in a few months, I quit. What a mistake!

I quit too soon because I didn’t realize that the blog, just like the website, would take time to catch on, and would require a lot of marketing. I got some coaching and installed WordPress to my business site at bookcoaching.com. This one has worked well. I like WordPress because for each blog page, Google notices it and ranks your site higher in the search engines – I found this out with my Google Analytics program.

Published on at 11:30 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Did you Make These Two Big Mistakes When you Wrote your Book?

If your book is not selling well, it may be because you didn’t do your marketing research before you wrote it.

What I know works for my book coaching clients, who chose me early on to write their book instead of trying to fix problems half way through the book, is that these mistakes are avoidable. When you know the business side of your book, you will have a solid chance to make it a financial success.

Published on June 27, 2011 at 3:35 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

4 Preparations You Must Make to Monetize your LinkedIn Profile

Maybe you put up a profile in haste, had an assistant do it, or just put up a bare bones script. That’s how most of us start at LinkedIn because we didn’t have enough powerful information on our goals or our audience to do it right.

If you want to monetize your profile, and save marketing time, be sure to take some time writing your profile to your one audience that really wants to know you. If you don’t really know who you want to connect with on LinkedIn, your profile visitor may be confused as to what your focus is, and think “It’s not for me.”

Published on June 24, 2011 at 4:09 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Want More Opt-in Subscribers – 5 Social Media Marketing Tips

Why would you want this? Because you develop a database you can send weekly messages and stay in touch with your audience, who you can offer useful tips and irresistible offers that multiply your sales.

Improve your Subscriber Numbers with these 5 Social Media Tips:

1. To get new numbers of my target audience to my bookcoaching.com website opt-in subscription (was ezine), I ask for support every two weeks from my social media group members that include twitter (2500), Facebook (900), and my LinkedIn book group (2140). That’s a total of 5540 people, who want my information and me!

Published on June 20, 2011 at 10:47 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

(C) 2012 Judy Cullins. Skills Unlimited Publishing.