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How to Raise your Visibility and Credibility with LinkedIn

Most of you know I’m active in about 30 groups in Linkedin. These are my best audiences–the ones who care about the topics I write books about and coach about.

I started over a year ago, so know this takes time. One the one hand, it’s connecting with others and on the other; it’s showing them you know your stuff.

Building your Linkedin Presence is Only Part of the Story

To raise my visibility on Linkedin I join discussions when I can add value and belong to 30 plus groups who are mostly my audience–all to build my network for fun and profits. I focus on educating with useful content. My site reflects that too.

For the best visibility and credibility, we should educate our market with content. It’s the # 1 business trend this year. In the last 6 months here’s….

What I Did and What I am Doing–The Whole Picture is Interactive!

1. I updated and optimized my site with new special reports and now a business blog. You must have a content driven site and good sales copy to entice your visitor to stay a while. When these people opt-in for a report and other offerings, those emails I collect are part of my data base.

2. I regularly send more fresh information to my potential coaching clients each two weeks from the above data base on book writing and publishing, web sales copywriting and business promotion platforms with social media. These go out on my php-list. It’s all automated. I do the writing and delegate some of the posting. As they say, the gold is in the list!

3. I set up a business blog with WordPress. I post brand new information weekly and more when the muse strikes. I appreciate your comments as they are what build a community.

4. I connect my blog entries to Linkedin groups in the news submissions. People who are my preferred audience in LI read the different blogs I post at my site. All of these things I do are interactive, and sometimes automatic.

5. I test my sales and new client results from these opt-ins. I use Google Analytics. For several months since doing the actions above, my unique visitors rose over 25% each month, and growing. (blog just up a month). My visitors are not lookie-loos, because I’ve cleaned up my act and don’t just collect numbers on the social networks. So you don’t need 1000′s of followers. When these targeted folks stay a while on a site, which is what we all want, they will see our talent and useful information–and maybe buy a product or service if they like what they see.

6. I’ve updated my LI profile three times to make it serve my audience better. I posted benefits from my coaching instead of lots of I’s. It’s YOU centered to connect my audience with me.

7. I’m using Hootsuite now and schedule automated tweets that go to my Facebook Fan page and my LI profile.

I think of all of this as an investment, not a cost.

Every week I read a lot, write a little, (2-3 hours a week) and also connect with people in my groups to share enthusiastically!

Why don’t you leave a comment and keep this going? Only when you show up and participate can you and your book create a prosperous life that allows you to take that Caribbean vacation you’ve longed for. (This year I’m going to Grand Cayman to snorkel and read good novels on the beach late April–Wish me good fishing!)

If you’d like to get help on your LI optimization, check out my upcoming 90-minute teleseminar on June 2

Or talk to me 1 x 1

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About the Author, Judy Cullins

Book and Blog Coach Judy Cullins helps you gain confidence and transform your ideas into life-long money-making content. Author of 14 books for business people and authors include "Write your eBook or Other Short Book--Fast!"Judy offers free, up-to-the minute weekly publications on book and blog writing and online marketing at http://www.bookcoaching.com/help-writing-a-book.php

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  • http://www.emotionalintelligenceaus.com Jenni Wright

    Thanks for a great article Judy. There are some tips in there that I will put into practice for myself.

    I have used LinkedIn now for two years and this year have had five speaking engagements already, three of them internationally. I am part of an open networking group that meets irregularly also. I find it a very good social networking group to be part of. Another that people might consider as a professional site is selfgrowth.com.

  • http://www.robertsindexing.com/ Carol Roberts

    Very nicely written. You're doing all the things my business coach told me to do! I've done some of this, but blogging eludes me so far. I find it difficult to find content about book indexing. Maybe I'm just being too persnickety about the difference between new/novel and useful.

    Cheers,

    Carol Roberts

  • http://www.clintcora.com Clint Cora

    That's great advice Judy. I've started to do some of the same things too as social media is still new to me. But one of the things I've noticed, at least for my target areas as a speaker, is that many of the groups on both Facebook and LinkedIn tend to be populated with mostly other folks like me, ie., providers of services and products, rather than real potential clients and customers. These types of groups, which I find a lot, are proving to be rather worthless since the real customers just aren't there.

  • http://cindiemiller.com cindie

    Hi, Judy,

    This is really interesting information. I'm a new author who is being pursued by several PR firms, among then Cambridge WHo's WHo, to use their services for publicity. I'm being very cautious because I don't have a big marketing budget, I work fulltime and need to use whatever time and money I have wisely, and I'm just learning about the networking business. I'm going to visit your website and take notes, Is there any particular advice you can give me on what to avoid as well as important tips on how to use these networks?

    Thanks!

  • http://www.millermosaicpowerof3.com Phyllis Zimbler Mill

    Judy –

    This is very valuable advice. What's most important is for people to realize that, yes, it does take consistent effort over time. You can't just blog for a month or two and then give up. You have to be committed for the long haul.

    Phyllis Zimbler Miller
    http://twitter.com/ZimblerMiller

  • http://http:www.bookcoaching.com judy cullins

    Jenni, Looks like you have your ducks in a row. I recommend any of you joining my book group at LI to see more of my almost daily tips. Glad you are here,and if you have a question, let me know here!

  • http://http:www.bookcoaching.com judy cullins

    Hi Carol, Thanks for reading this post and the older ones are in the categories section on the left side below the blog in case you missed any on social networking, getting your LI profile improved, and much more.

    RE: Maybe I’m just being too persnickety about the difference between new/novel and useful.

    For my time and money, I go with useful, and yes fresh! How do you do fresh? REad and join groups and comment. Keep me in mind for a 1/2 coaching call. I figured it out.

  • http://http:www.bookcoaching.com judy cullins

    Cindy, I'm so glad you asked about the publicity route. I've been here coaching for inexpensive and free ways to promote a book for 24 years–11 online.

    I don't recommend publicity route. I tried it years ago, and even with a big shot 2 years ago and zero. A big waste of time in my book. Online marketing is much less money and time.

    Yes, read all my free stuff on my site, then, since you have a small promotion budget, get a half hour social media phone session for $35. That's not much and will take you far. I do recommend ongoing coaching to really get visibility for your book. Your mistakes will cost far more than the coaching. Smile

  • http://http:www.bookcoaching.com judy cullins

    Phyllis, I'm honored that you are here. Thanks for the comment and I also honor your work. Yes, consistency is the answer for blog marketing and social media marketing and why wouldn't we be that if it sold our books and services?!

  • http://http:www.bookcoaching.com judy cullins

    Clint, You have hit the big hole in social media mareting. Most of my new clients think they know their audience, but have no idea who their audience is. If you don't know that first and know there are more than one. One for the book, one for the business, one for social media (business).

    If you'd like, I can help you in a 30 minute $35 session. I'm not pushing, but this is # 1 skill to know to be a bigger success. Just vist the right side of my site's categories and see the social media coaching link.

  • http://www.themarketingmindset.com/2010/03/do-this-and-you-can-have-a-successful-online-business-.ht Kathleen Gage

    Excellent tips Judy. I especially appreciate your point of it taking time. Far too often someone will try something once, maybe twice and if they don't get an immediate "open the floodgates" response, they claim this type of marketing doesn't work.

    It's so obvious that many of us who utilize Social Media Marketing realize it takes time, commitment, respect and willingness to build solid relationships.

  • http://www.WebDesignHero.com Eric Goldman

    Thanks for the reference on Hootsuite.

    The process I had always envisioned for automated messages as to write the articles in a cms/blog with timed start dates, then feed the articles to Facebook (through notes) and Twitter via RSS. I like to have the main article on the website, because I have the most control there.

    The rest of the article was great, clear logic, thanks!

    –Eric Goldman–

    Technical Blogs@ http://www.EricGoldman.name
    Facebook Services@ http://www.WebDesignHero.com/facebook

  • http://drwendykyman.com wendy

    Judy: thanks for the helpful information. I am wondering how to apply it to my target audience. I host a blog for midlife/menopausal women: http://www.midlifememos.blogspot.com and a website to guide women through this stage of life. Both are designed to inspire, inform and encourage women. I hope also to promote my book. Problem: many women in my target audience are not members of social media networks, i.e. facebook, twitter and linkedin. This is a challenge.

  • Judy Cullins

    Eric, Glad this article helped. Are you marketing web design? That's another thing I advise authors to do is put up a book-selling site sales letter. I'll be blogging on that one too. I was born a marketer–that means to me–educating people on skills they need to be more $$ successful. If you want more on LI optimizing, see my upcoming teleseminar on June 2 at
    http://www.bookcoaching.com/social-media-marketin

    It's all how to's and hands on.

    Judy

  • Judy Cullins

    Kathleen, You said it all. It takes time for all this to work. And time is life to me. So why wouldn't we do all we can to assist others to a better life and business?

  • http://BestSellerAuthors.com Warren Whitlock

    Great tips and useful to see the schedule and steps that work for you.

    My NO RULES philosophy would remind us that you can blog or tweet or visit a LinkedIn group whenever YOU want.. don't feel you "have to" but if a schedule works for you, do that.

    I like to add this because it reminds us (me) that marketing is connecting with people.. there are millions looking for whatever you offer, no need to be pushy or sell them.. just open your heart and help others.. This will make you the most attractive person on the net.

    :)

  • Judy Cullins

    Hi Warren, RE: but if a schedule works for you, do that.I like to add this because it reminds us (me) that marketing is connecting with people.. there are millions looking for whatever you offer, no need to be pushy or sell them.. just open your heart and help others.. This will make you the most attractive person on the net.

    I think that a schedule just puts priorities where you want them. And to use a schedule for social media doesnt' mean you are pushy. I wonder what you think pushy is?

    I think if you give and give from the heart as I have for 24 years to help business people get seen and get credible with a book, you may do it on a schedule, however flexible you want it. After all, we are in control of our marketing, so we can do it as suits our personality. Mine is that I have a lot to share, and just do it.

    Warren, thanks for reminding us it's all about connecting with our audience, the one who really wants our information. That's why I keep talking about your targeted audience as necessary to know before all projects.
    Any more ideas?
    Leave us a comment,
    JUdy

  • http://www.TheSavvyBookMarketer.com Dana Lynn Smith

    Great post, Judy. I think it's really useful for your readers to see a list of things that you are actively doing to promote your books and your business. When coaching authors on social marketing, I recommend that they set clear goals, learn how to use online marketing tools effectively, and establish a daily or weekly routine to stay on track. It takes months to develop an online following through social networking and blogging, but the rewards can be great. Start as early as possible and keep at it!

    Dana Lynn Smith

    The Savvy Book Marketer

  • Judy Cullins

    Thanks Dana, I honor your work too in social media marketiging. Yes, goals are in order and glad you put a reality check on the results- takes months, even a year, but it's sooo worth it. I anyone reading this post wants a teleseminar on optimizing Linkedin, I'm doing on of JUne 2 at 4:30 Pm pac time. It will be recorded,so you can learn it anytime. See the benefits at http://www.bookcoaching.com/social-media-marketin

  • Judy Cullins

    Wendy, Sometimes I miss a comment. You know your target audience partially. But you may want to consider social media health groups in general, same for women specifically, and start really marketing your blog on these groups. I recommend Linkedin especially. Is your Linkedin presence optimized? You can find your best groups and get your best profile with my half hour feedback via social media coaching at http://www.bookcoaching.com/social-media.php

    A $35 investment could be just the thing to really reach your audience more effectively and with a lot less time, as I do.

  • http://www.pumpupyourbook.com Dorothy Thompson

    Judi, you are just my hero in more ways than one. I always enjoy your newsletters. I'm a member of LinkedIn but not a member of as many groups as you are – exactly 2, ahem. Maybe I should go back over there and get more serious?

  • http://http:www.bookcoaching.com judy cullins

    Hi Dorothy, AHEM, Thanks for leaaving this comment. With joining only 2 groups in Linkedin you are leaving money on the table. In chaper 4 my new book Linkded Marketing you will see just how to choose the right groups for you! If you are already signed up for the teleseminar, you'll get the $12.95 book free.

    Just spell my name Judy Cullins.

  • http://http:www.bookcoaching.com judy cullins

    And get me a typo fixer! Smile

  • http://www.themarketingmindset.com/2010/03/do-this-and-you-can-have-a-successful-online-business-.ht Kathleen Gage

    Excellent points Judy. And I love how you gave a step by step overview. Without a doubt, you are someone who walks your talk. You do exactly what you teach others to do.

    Great job.

    Kathleen

  • Judy Cullins

    Dorothy, I thought I answered you, but maybe not. Still a low techie. Two groups at LI? What do you want to market? a book? Title? A service? What kind? With this knowledge, I can help you more to get to only the right groups at Linkedin.

    And, just call me Judy Cullins ( no i)

  • Wendy Ager, Get Better Coaching

    Hi Judy,

    Why wouldn't we do all we can to assist others to a better life and business? – So true. I liked what you said -read a lot, write a little. I thought maybe I'm reading too much and not writing enough yet, but it's probably the right way round!

    I believe people who follow get used to 'your way' and therefore, it's best to keep up with your consistency on social media.

    As Phyllis said – it does take consistent effort over time. However, that time doesn't have to be that long. I'm already getting recognised, recommended and asked to speak locally, I have a story going out in the local paper next week and have had previous articles published in local papers & magazines and am Google Page 1 for various searches for small business advice in my town and county. All done in less than a year, working part-time and by just little 'ol me!

    That means I'm achieving what IS my business plan – to be recognised as helpful and knowledgeable for small businesses in Surrey – and beyond!

    I have no inclination to write a book however, but things are always changing and evolving and I love it. That's why I'm following you – just in case!

    Wendy Ager

  • http://www.bookcoaching.com judycullins

    Wendy, you are one right track. Be consistent in your participation in LInkdedin especially. Yes, we all evolve–and I appy new skills each month to my total busienss goals too. I hope you will consider a short ebook eventually, because it is the most important piece that educates your audience on your values as a coach. Check out my free report to get started at http://www.bookcoaching.com/free-report-write-you

    Let me know when you have a question! I'm here for you.

  • http://www.thevaluespursuedlife.com Gary Gordon

    Very interesting read, keep up the good work.

  • http://www.bookcoaching.com Judy Cullins

    Wendy, You are on the right track. First, be helpful and show wisdom in your niche. Then, offer other opportunities to your visitors.____I'm excited –new site launch at end of January! Will have improved shopping cart and much more help in categories such as ebook writing, book marketing, LInkedin, and more… ____Wendy, think of a short eBook to show off your knowledge and attract your audience to you! And think of me when you write it. I have so much free help at my site along with moderately priced products and resources.____

  • http://www.bookcoaching.com Judy Cullins

    Coming from you Kathleen, it means a lot to me.

  • http://www.bookcoaching.com Judy Cullins

    Dorothy, Did you join more groups in LI? And are you discussing what your know there? If not, you need to read my Linkedin Marketing Book at my new site for only $12.95 at http://www.bookcoaching.com/linkedin-marketing.ph

  • http://www.bookcoaching.com Judy Cullins

    Wendy, Maybe no yet, but many speakers who didn't want to do a big book that takes time are now interested in my eBook coaching. I also published the signaturre book at http://bookcoaching.com/tips-writing-a-book.php
    Think of a client's question he/she wants solved. Write a short book on that-will build your credibiltiy far more than anything else!

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