Selling Is Not a Dirty Word for Authors and Professionals

Selling – a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.

Our print and ebooks may go unread because we don’t get the word out. Our products and services don’t sell because we don’t include enough benefits in a sales message to give our buyers a reason to buy. Maybe that’s because we imagine the used car salesman or the vacuum sales person. They annoyed us because they didn’t listen, they pushed, and we felt attacked.

When you think of selling, think of sharing the love that went into your book, product, or service and the unique, important benefits it delivers. Think, “Now that I’ve planted this garden, I want to reap its harvest. If I don’t share the word with others, my garden will die from lack of attention.”

If you are like me, you will want to put both your attention and intention on your book, product, or service. Yes, use powerful words to describe your products. Think about using content marketing to let your audience know what you do, your skills, your products and your service. Attraction marketing still sells. The #1 online business trend is posting your content where it will be seen by your specific audience.

Book Selling Example:

To raise your book “Selling” awareness, check out the acronym below:

S – Sharing my book; educating and entertaining people with my unique information.

E – Expecting positive outcomes; knowing my book’s value, living it, and offering it with my short blurb–the “30-60 Second Tell and Sell”

L – Listening to other professionals who have shared their books and created ongoing lifelong income, how they raised their credibility as a speaker, coach, or other professional, as well as living a grand adventure.

L – Listening to what my reader’s problems and needs are, so I can serve them by solutions particular to their questions. Answer their questions and you will sell more books. Also before you sell, consider the 9 pre-marketing skills you need to incorporate into your book. They include 5 strong benefits that give your audience a reason to buy.

I – Involving your target market by blogging parts of the book. Ask them to vote from 1-10 on each part. They could also add words or phrases that you didn’t think of. Always thinking, “Does my book suit my audience’s needs?”

N – Nurturing business relationships through social media networking as a savvy friend who follows up regularly. Think how you shine your light in related LinkedIn groups, the best way to get noticed and appreciated. They are so interactive and educational as well.

G – Gaining enthusiasm from all the people who already love my book–enough to give me quality, specific testimonials.

Share your good feelings and good words about your ebook, products, or services with others. Show them how you can help them. It’s OK to sell your book or anything else because you offer value to your best audience. Then, you will get trust and eventually, they will either opt-in for your free information, or buy your books and services.

Learn how to attract book buyers and clients in this 85 minute audio recording

Published on December 14, 2011 at 12:41 PM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.