Social Media – Collecting Numbers and It’s Not Working?
For any of your social networking you need a promotion strategy to get your messages to the right people–your target audience. You don’t need to collect followers, friends, or contacts. With social networking it’s best to form a quality audience who wants information from you than collect big numbers who really don’t care and that you will have no interaction with.
For Twitter, Facebook, and Linkedin, I have changed course. Now I concentrate on attracting my audience on Facebook and Linking to my fan page and my book group to keep receiving great free content from me with links to my site, so they would opt-in. Intermittently, I offer one of my 11 books or MP3 audios for sale.
On FB, I emailed my friends and book group with the benefits to change places, and really almost all of them joined me. I got just one complaint from Facebook, but he wasn’t in my audience anyway.
On LinkedIn, I’ve changed my marketing approach. Before I connect with new requests, I offer them more interaction with me at my “Book Writing, self-publishing, and marketing book for Business People group” there. Why business? Because they are my best audience rather than just authors. In it, we discuss all kinds of business writing and who doesn’t need help in that? I also joined 35 other business groups who I felt would benefit by my articles and discussions. Now, I can send them direct email messages of upcoming useful content or seminars besides the discussion topics and new news articles.
RESULTS–From Google Analytics my current monthly targeted traffic is 20% up and LI is rated 3rd in my traffic sources. And my opt-in signups are up 300 in each group a month. My bounce rate has gone way down, so the people who come to my site are looking around at everything on my site–lots of free information in my new blog, special reports, and my free ebook and monthly newsletter.
This all leads to trust of me as a bookcoach and also sells a lot of my books and MP3′s of teleseminars. I am stoked!
Would you like to discuss this in a half hour session with Judy and start getting the results you want?
Judy,
I am a member of your group on LinkedIN, and I LOVE the discussions there! I read about this post in the group just this morning.
I hope to sign up for a 30 minute consultation in the very near future, so I am getting my questions ready…You have SO much experience and information. I have been studying for almost a year, and have learned mostly from your posts over the last few months.
I encourage anyone who is not a member of LinkedIN to join, and become a member of your group.
Deb
Comment by Deb on March 8, 2010 at 9:52 am