Writing Successful Blog Posts – 7 Ways

Traffic to your blog slow? Maybe you just need a few new ideas to spruce up your posts.

1. Choose one challenge or problem your audience has that you have answers for. Write on one of these each week. These past weeks, my blog has concentrated on challenges that Linkedin business people have and how to write a useful blog that your audience will flock to. What’s your target audience’s challenge?

2. Choose titles that hook your audience (maybe with a benefit), and write some titles with good key words that will rank high with the search engines (think what people will Google for your topic). This week, we will submit a blog title that started with my new book title: Linkedin Marketing-8 Best Tactics to Build Book and Business Sales. In it will be the chapter benefits and some tips. Leave a comment on your best article title.

3. Turn longer content into shorter blog posts. They can be from 250-500 words, although mine tend to be longer.

4. Hook your readers with a controversial title. One blog entry on Biznik said, “Why No Business Should Use Social Media.” Brilliant. He had hundreds of comments on it.

What kind of controversy can you write about?

5. Write a blog and use a client’s problem and how you solved it.
Soon, I will post a piece soon on how my book client hooked her audience for her yoga book all through each of her chapters.

6. Recycle your blog posts. Use them in your newsletters, your articles for the directories, and your Linkedin group comments.

7. Write on mistakes and give solutions to them. Be open and share your own mistakes. Your audience will pick that up as humble and like your for it. What’s your biggest blog mistake?

Published on May 7, 2010 at 8:11 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.