Book Coach’s 8 Ways to Write Like a Pro

Sure you can write, but can you write crisp, compelling copy that blog readers, your website visitors, and book audiences will clamor for?

To sell well, your blog articles, reports, books, and copywriting need to pass the checklist below:

1.___ Make your book, blog title, or promotional headlines grab your reader by the collar.

If your titles and headlines are ho hum, your prospective audience will leave you instantly. Headlines and titles are far more important than the copy that follows. A clever title is great, but an even better title is clever and clear. Make sure your titles contain benefits to readers and important keywords to make Google happy too.

Published on October 20, 2011 at 8:44 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Writing your Great Selling Book – Interview with Judy Cullins

Judy, thanks so much for agreeing to be interviewed for Lebrary.com. Today, we have Judy Cullins, author of “Write your eBook or Other Short Book Fast!”–available in print, Kindle and eBook formats. Judy is a noted book shepherd and hosts a Website bookcoaching.com that is filled with free how to articles, blog posts, and free reports along with her stellar 13 books and teleseminar MP3 audios, and short-term coaching opportunities.

Q: Judy, can you tell us how your journey has taken you to online book coaching?

A: From 1980 to 2000, I coached book writers in San Diego seminars and took committed writers as coaching clients. In 2000, I got online and have updated and optimized my site Bookcoaching.com 6 times over the past years.

I left traditional publishing and marketing because it took so long and didn’t pay off as well as writing e or print books and selling them online. 75+ authors have published with me. They learned how to write a quality, saleable eBook that many emerging authors don’t pay attention to. Too short or too general books don’t sell well. As a long time book coach, I just want all the work that goes into a book to get rewarded. And that’s why I wrote my book, Write your eBook …Fast. Authors need to do pre-marketing inside the book and they need to know how to write an engaging chapter so their readers will finish each chapter and recommend it to many. They can become your 24/7 sales team.

Published on January 2, 2011 at 3:45 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Why I Write My Book Coaching Blog

I write this blog because I can–from being a full-service book coach for 25 years, and because I want to encourage you to stay with your book or marketing project to make the most of your time here on earth and on the internet. It’s a great journey with many steps, so I hope you’ll stay with me and reap the benefits of my journey and what I can offer you.

Praise about Judy’s Useful Content and Her Services

Published on December 29, 2010 at 3:49 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

How Judy Cullins Works as a Book and Marketing Coach

So many people at Linkedin and other forums have asked me to explain how I coach. And some of you will take to this information and some not.

Maybe you run the other way when you think of investing in some professional coaching. Your budget is low. I did too over 11 years ago, until I came to the internet, and realized it’s a long haul to learn all this good stuff that makes book sales, get your readers as your fans, and continue to build your business to make you happy, and profitable. So many don’t invest in mentoring help–and so be it. When you don’t invest, it just makes the journey so much longer, more expensive, and harder.

Many a client has told me that the sessions cost less than the yield in book sales or business profits.

Published on August 25, 2010 at 9:11 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

How to Write a Short Book to Promote your Coaching Service

When coaches contact me, one thing they say is “I’m not a writer.” They can’t see the end of the journey, because they believe they must write a long book, and shouldn’t it be with a publisher?

My Bookcoaching Strategies:

1. Think of the benefits of writing a short book.

• You will build credibility and be known as the expert in your field.
• You build your brand with the book title and chapter parts.
• You can generate leads with a short free eBook.
• You can finish a short book in 100 days or less.
• You can transform your readers into clients.
• You can brand your business and build worldwide visibility.
• You can share your mission, influence and educate your targeted audience
• You can create ongoing life-long revenue.
• You can repurpose your book into teleseminars and coaching packages.

Published on July 28, 2010 at 6:56 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Poll: What do you want to know more about from Judy Cullins?

In a Nut Shell These Skills Can Do Wonders for your Book or Business

Through  my book  coaching which has  birthed over 75 author’s books, 11 books, whose best seller is “Write your EBook or Other Short Book Fast!” at Amazon and my site, my book coaching blog, new a month ago that  we add to almost daily,  and over 25 teleseminars, you learn about the topics below.

Now I am asking for your feedback.

(you can choose more than one)

My passion for writing and assisting you in your journey is what drives me. I sure hope you get value from my information and education.

You can also add your own book writing, publishing, and marketing topics that I can help you with by commenting below

Published on March 29, 2010 at 8:59 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Who is Judy Cullins in Work and the World?

This March 2010 interview, with a great business and personal coach, Joanne Victoria, made me think my web visitors may also want to check me out personally as well as with business.

Because, we all have many sides to us that make us tick.

What do you agree with or disagree with below? Please comment at the end.

1. Where and how do you put yourself first?

I’m always first, or how could I create success for my business of full-service book coaching, if I didn’t take very good care of me! I also put my clients first, because I can’t do it any other way.

2. When was your last vacation?

Each year I take about 4 mini vacations to different hot springs in California, go camping with friends to swim, play bridge, and car tips to interesting local wineries or other beautiful nature spots, and one big one to a Caribbean Island for 2-4 weeks, depending. I don’t take a lap top; I delegate all the work to my VA and web master when I’m gone, so I can really relax; I snorkel and read good books and play with my long-time partner, Bill, on the beach.

Published on March 14, 2010 at 11:25 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Book Coaching can Help Authors Avoid Costly Mistakes

Maybe you are thinking about getting help with your book project. Maybe you wonder if it’s worth it. Whatever form that coaching takes, it is worth it. A book coach can help you save time, frustration, and money down the drain because you will stop book writing, publishing, and promotion mistakes before they start.

Here’s 11 Common Author Mistakes and How to Solve Them

One. Emerging authors don’t know their book’s purpose. Answer the question why are you are writing it? For fame, fortune? To answer a challenge? To brand your business and make money? To entertain?

Two. Emerging authors don’t know who is their preferred audience (it’s not everyone, what their preferred audience wants (as in solutions for a challenge), or where to reach them so the promotion and marketing dollars spend will bring a high Return on Investment (ROI). This is the most common and costly mistake, because a general audience is much harder to write for (you must include each audience in each chapter), and harder to market and promote. Your audience is all important in social media too.

Published on March 12, 2010 at 11:06 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Why Self-Publishing Beats Traditional Publishing

The stigma of self-publishing not being acceptable as a viable way to publish is long over. That’s just old propaganda.

And, you should know that the odds of you being accepted by a big publisher are 1%. And if you do get “chosen” you will still have to do the promotion. They may give you an intern who will schedule some book signings in North Dakota or Maine, but not where they will do you some good. Those book tours are grueling and a lot of work for the authors with little payoffs. My advice is not to go with a publisher unless they can make you at least 10X as much money as you can on your own. They don’t pay attention to you. You should pay attention to you!

You may know that ebook sales for 2010 will be near $3.5 billion. Traditional publishing is down 3%. So what’s the right choice? And remember, Kindle books sell at around $10. And, the younger audience is also expanding to mature adults.

Books are still the # one seller on the internet.

Why not yours? And…

1. Get real. Write your best short book with high value the first time.

Contact a book coach to help you write your chapters so they are quality, and engage your reader by solving his/her challenges.

You may know a lot, but can you share it without lecturing or telling?

Published on March 10, 2010 at 12:26 PM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Book Branding Pre-Marketing Checklist to Stand Out from the Crowd

During my early days as a book coach, I discovered not only a creative way to present my Passion at any Age chapters, but also a way to brand myself as the Passion Coach. Since then, I changed to be a full service book coach to help authors write the best book they can and make it profitable. Branding is part of the pre-marketing you must do to win at this game. I ask you did you Brand your non-fiction book inside and out?

___1. Did you give it a branded title?  If a lot of other titles are your competition in your non-fiction or self-help category, you want yours to stand out from the crowd. A title helps do just that.

___2. Did you make each chapter title branded to support your book title? This is what big time, well-known authors do, and you can too. Again, it sets you off as the expert or go to person in your field.

Published on February 16, 2010 at 9:01 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

What is Self-Publishing?

Opinions vary about self-publishing. I self-published 11 of my own print and eBooks that are business books about book writing, self-publishing, and book marketing. Self-publishing is not a vanity press option, where you can get a company to get your family cookbook or anything into print. And Print on Demand is a digital printing offering, not publishing or marketing. While many choose it because they don’t know the downfalls of it and they get disappointed. I have offered discussions on Print on Demand at my book group at Linkedin.com.

Think YOU when you think self-publishing. YOU are responsible for all the things that you must do to get your book into the hands of your readers. YOU get an ISBN number for each book, which makes you a publisher unless you plan to only sell your book at your Web site. YOU can set up a publishing name/business as Dan Poynter advises since some book printers won’t work with individuals. But, you don’t have to.

Published on February 6, 2010 at 10:07 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

Finish Your Book Project and Realize Your Dream this Year

In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Remember Brian Tracy’s “If you fail to plan, you plan to fail?”

Do you believe in New Year’s Resolutions? I don’t. Partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success. Plan to finish your book project this year!

Now, check out the power of your mind to create your year just as you want. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Published on January 11, 2010 at 9:46 AM by Judy Cullins

---

Never Miss a New Post! Subscribe to our website and our RSS Feed today! :)

---

(C) 2012 Judy Cullins. Skills Unlimited Publishing.