When coaches contact me, one thing they say is “I’m not a writer.” They can’t see the end of the journey, because they believe they must write a long book, and shouldn’t it be with a publisher?

My Bookcoaching Strategies:

1. Think of the benefits of writing a short book.

• You will build credibility and be known as the expert in your field.
• You build your brand with the book title and chapter parts.
• You can generate leads with a short free eBook.
• You can finish a short book in 100 days or less.
• You can transform your readers into clients.
• You can brand your business and build worldwide visibility.
• You can share your mission, influence and educate your targeted audience
• You can create ongoing life-long revenue.
• You can repurpose your book into teleseminars and coaching packages.

2. Take action now.

Write your short 30-100 page book for your audience to attract them to you and finish within two months or less, so you can start getting more quality clients.

3. Focus on what topic or book you’ll write first.

I can recommend you begin with the one that shares about your coaching and how it helps your audience. Remember, the #1 business trend is education. So, educate your potential clients.

4. Write a list of your audience’s problems or challenges.

Get these from your client files. Then, choose a focus, and answer those questions. Think a series of short books for this to reach
different needs.

5. Stop researching so much to write the perfect book.

You know your topic. You know your coaching strengths. You already have the answers within, so don’t think you need to do
a lot of research. In fact, research makes your chapters dry and telling like a lecture, rather than engaging your readers with case studies or dialogue. Your organic, natural voice will emerge with the correct format.

6. Use all of your experience to write your book.

You may have some articles written, given a teleclass, or have some juicy client stories where you solved their challenge. These translate into compelling chapters. Writing a book is like writing a program in a way. You’ll need a beginning, middle, and end. These strategies can short cut your time to your book’s finish line.

7. Know the pay offs of finishing your book.

If you don’t create even a short eBook, and self-publish soon and fast, your potential clients won’t know what you have to offer them. You won’t build your practice beyond a few, and you won’t have the confidence of being a respected coach who earns consistent high income.

8. Know your audience well before you write your book.

First, think of your preferred audience–the one who will most want your book. Write to that one audience to make your book speak directly to them, and engage them to want to act on your ideas. With too many audiences in mind, your book may lack focus and you will need to include information for each one of them in every chapter. This is the number one mistake emerging authors make–unless they are Chicken Soup marketers, of course.

9. Think about where your audience hangs out.

They aren’t going to the bookstore to find your book unless you are in the 1% famous list. They are on the internet! You need to share your book that brands you in articles, blogs and social media marketing, and put a website sales letter that will seal the deal.

Traditional is no longer valid in today’s business world. From Bill Gates–the idea that there will be two kinds of businesses in the 2000′s–Ones who use the Internet, and the others, out of business. Make sure your book reaches your targeted audience the best way, so it can brand your business today

10. Write your dear audience letter before you write the book.

Dear (specific audience),

I know your suffer from these challenges (Name them).
You are here now. (explain) and that’s why I wrote this book called “Write your eBook or Other Short Book-Fast!” to help you solve your challenges. Here’s how my book will help you solve them: Put 3-5 benefits into a sentence here.

This letter can turn into your sparkling introduction, which should be closed to a sales letter than a story about you.

Get Judy Cullins’ blog post on book success for authors.

In a Nut Shell These Skills Can Do Wonders for your Book or Business

Through  my book  coaching which has  birthed over 75 author’s books, 11 books, whose best seller is “Write your EBook or Other Short Book Fast!” at Amazon and my site, my book coaching blog, new a month ago that  we add to almost daily,  and over 25 teleseminars, you learn about the topics below.

Now I am asking for your feedback.

(you can choose more than one)

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My passion for writing and assisting you in your journey is what drives me. I sure hope you get value from my information and education.

You can also add your own book writing, publishing, and marketing topics that I can help you with by commenting below

This March 2010 interview, with a great business and personal coach, Joanne Victoria, made me think my web visitors may also want to check me out personally as well as with business.

Because, we all have many sides to us that make us tick.

What do you agree with or disagree with below? Please comment at the end.

1. Where and how do you put yourself first?

I’m always first, or how could I create success for my business of full-service book coaching, if I didn’t take very good care of me! I also put my clients first, because I can’t do it any other way.

2. When was your last vacation?

Each year I take about 4 mini vacations to different hot springs in California, go camping with friends to swim, play bridge, and car tips to interesting local wineries or other beautiful nature spots, and one big one to a Caribbean Island for 2-4 weeks, depending. I don’t take a lap top; I delegate all the work to my VA and web master when I’m gone, so I can really relax; I snorkel and read good books and play with my long-time partner, Bill, on the beach. Read more…

Maybe you are thinking about getting help with your book project. Maybe you wonder if it’s worth it. Whatever form that coaching takes, it is worth it. A book coach can help you save time, frustration, and money down the drain because you will stop book writing, publishing, and promotion mistakes before they start.

Here’s 11 Common Author Mistakes and How to Solve Them

One. Emerging authors don’t know their book’s purpose. Answer the question why are you are writing it? For fame, fortune? To answer a challenge? To brand your business and make money? To entertain?

Two. Emerging authors don’t know who is their preferred audience (it’s not everyone, what their preferred audience wants (as in solutions for a challenge), or where to reach them so the promotion and marketing dollars spend will bring a high Return on Investment (ROI). This is the most common and costly mistake, because a general audience is much harder to write for (you must include each audience in each chapter), and harder to market and promote. Your audience is all important in social media too. Read more…

The stigma of self-publishing not being acceptable as a viable way to publish is long over. That’s just old propaganda.

And, you should know that the odds of you being accepted by a big publisher are 1%. And if you do get “chosen” you will still have to do the promotion. They may give you an intern who will schedule some book signings in North Dakota or Maine, but not where they will do you some good. Those book tours are grueling and a lot of work for the authors with little payoffs. My advice is not to go with a publisher unless they can make you at least 10X as much money as you can on your own. They don’t pay attention to you. You should pay attention to you!

You may know that ebook sales for 2010 will be near $3.5 billion. Traditional publishing is down 3%. So what’s the right choice? And remember, Kindle books sell at around $10. And, the younger audience is also expanding to mature adults.

Books are still the # one seller on the internet.

Why not yours? And…

1. Get real. Write your best short book with high value the first time.

Contact a book coach to help you write your chapters so they are quality, and engage your reader by solving his/her challenges.

You may know a lot, but can you share it without lecturing or telling? Read more…