The stigma of self-publishing not being acceptable as a viable way to publish is long over. That’s just old propaganda.

And, you should know that the odds of you being accepted by a big publisher are 1%. And if you do get “chosen” you will still have to do the promotion. They may give you an intern who will schedule some book signings in North Dakota or Maine, but not where they will do you some good. Those book tours are grueling and a lot of work for the authors with little payoffs. My advice is not to go with a publisher unless they can make you at least 10X as much money as you can on your own. They don’t pay attention to you. You should pay attention to you!

You may know that ebook sales for 2010 will be near $3.5 billion. Traditional publishing is down 3%. So what’s the right choice? And remember, Kindle books sell at around $10. And, the younger audience is also expanding to mature adults.

Books are still the # one seller on the internet.

Why not yours? And…

1. Get real. Write your best short book with high value the first time.

Contact a book coach to help you write your chapters so they are quality, and engage your reader by solving his/her challenges.

You may know a lot, but can you share it without lecturing or telling? Read more…

During my early days as a book coach, I discovered not only a creative way to present my Passion at any Age chapters, but also a way to brand myself as the Passion Coach. Since then, I changed to be a full service book coach to help authors write the best book they can and make it profitable. Branding is part of the pre-marketing you must do to win at this game. I ask you did you Brand your non-fiction book inside and out?

___1. Did you give it a branded title?  If a lot of other titles are your competition in your non-fiction or self-help category, you want yours to stand out from the crowd. A title helps do just that.

___2. Did you make each chapter title branded to support your book title? This is what big time, well-known authors do, and you can too. Again, it sets you off as the expert or go to person in your field. Read more…

Opinions vary about self-publishing. I self-published 11 of my own print and eBooks that are business books about book writing, self-publishing, and book marketing. Self-publishing is not a vanity press option, where you can get a company to get your family cookbook or anything into print. And Print on Demand is a digital printing offering, not publishing or marketing. While many choose it because they don’t know the downfalls of it and they get disappointed. I have offered discussions on Print on Demand at my book group at Linkedin.com.

Think YOU when you think self-publishing. YOU are responsible for all the things that you must do to get your book into the hands of your readers. YOU get an ISBN number for each book, which makes you a publisher unless you plan to only sell your book at your Web site. YOU can set up a publishing name/business as Dan Poynter advises since some book printers won’t work with individuals. But, you don’t have to. Read more…

In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Remember Brian Tracy’s “If you fail to plan, you plan to fail?”

Do you believe in New Year’s Resolutions? I don’t. Partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success. Plan to finish your book project this year!

Now, check out the power of your mind to create your year just as you want. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement! Read more…