Book Marketing – How to Sell More Books without the Push

Many of you know me and hear from me often. And you wonder how you too can have successful book sales or business profits.

The way I approach asking for sales is to first give, give, give great, unique information to educate my audience of business people who want to write a book and also market their businesses. I give through my free ebooks and free reports at my site. I give through all the how to comments in the groups I belong on Linkedin several times a week. I give through my blog, which I update 2X a week.

In other words, I’m using education to market my books and my coaching. It’s subtle, but when people sign up for these free things, I know they like and want my information, so then I do a third thing–I stay in touch with only my targeted audience by email. I keep giving new content and promote to them–usually one item per email. This is the database list (the list is the gold) that comes from the opt-in signs up at my site and blog. These emails are the one place I ask for the sale in addition to links at the end of my free reports or blog articles.

Published on March 30, 2010 at 8:46 AM by Judy Cullins

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Book Coaching can Help Authors Avoid Costly Mistakes

Maybe you are thinking about getting help with your book project. Maybe you wonder if it’s worth it. Whatever form that coaching takes, it is worth it. A book coach can help you save time, frustration, and money down the drain because you will stop book writing, publishing, and promotion mistakes before they start.

Here’s 11 Common Author Mistakes and How to Solve Them

One. Emerging authors don’t know their book’s purpose. Answer the question why are you are writing it? For fame, fortune? To answer a challenge? To brand your business and make money? To entertain?

Two. Emerging authors don’t know who is their preferred audience (it’s not everyone, what their preferred audience wants (as in solutions for a challenge), or where to reach them so the promotion and marketing dollars spend will bring a high Return on Investment (ROI). This is the most common and costly mistake, because a general audience is much harder to write for (you must include each audience in each chapter), and harder to market and promote. Your audience is all important in social media too.

Published on March 12, 2010 at 11:06 AM by Judy Cullins

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Finish Your Book Project and Realize Your Dream this Year

In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Remember Brian Tracy’s “If you fail to plan, you plan to fail?”

Do you believe in New Year’s Resolutions? I don’t. Partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success. Plan to finish your book project this year!

Now, check out the power of your mind to create your year just as you want. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Published on January 11, 2010 at 9:46 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.