
Writing a book? Website? Promotional Materials?
Want to up level your already quality writing?
Whatever we write, we need to share it with our peers or professionals for feedback before we present it to our paying audience.
Getting writing feedback offers many benefits. Even though you know your topic well, you may have some old writing sins lurking in your copy. While a bit scary, if you can put your ego aside, you’ll get valuable ideas from others to make your writing more clear and inspiring. You will learn how to identify your writing strengths and weaknesses, and you will develop your own writing style and voice.
Published on December 5, 2011 at 1:20 PM by Judy Cullins
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Reviewed by D’vorah Lansky, M.Ed. and Author of of the Amazon bestseller, Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online
“Inside a story brews, information you must share! Unique, needed information you knowwill benefit lives–hundreds and thousands lives.”
- Judy Cullins
Have you been wanting to write your first book, or your next book, but you don’t feel that you have the months or years to put into the project? Well, delay no longer because in Write Your eBook or Other Short Book Fast, author, Judy Cullins outlines fast, simple, effective tips that will have you celebrating the publication of your new book, in record time!
Published on October 28, 2011 at 3:03 PM by Judy Cullins
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Sure you can write, but can you write crisp, compelling copy that blog readers, your website visitors, and book audiences will clamor for?
To sell well, your blog articles, reports, books, and copywriting need to pass the checklist below:
If your titles and headlines are ho hum, your prospective audience will leave you instantly. Headlines and titles are far more important than the copy that follows. A clever title is great, but an even better title is clever and clear. Make sure your titles contain benefits to readers and important keywords to make Google happy too.
Published on October 20, 2011 at 8:44 PM by Judy Cullins
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When I offered a survey to my subscribers at www.bookcoaching.com, I asked…
“What 3 things hold you back from writing your ebook now?”
“My book won’t measure up to what my peers write.”
“My audience won’t buy it – it’s too xxx, xxx, or xxx.”
“My writing is too plain and I don’t know how to improve it.”
Published on October 16, 2011 at 3:58 PM by Judy Cullins
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Do you think you have something significant to share with your audience? Is what you have to say something new? Or something that will really make a difference in the world, that your audience is ready for?
If you said yes to any of these questions, you have a reason to write a book. And that is the first step toward writing a marketable book.
Published on October 3, 2011 at 12:30 PM by Judy Cullins
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Do you want to write an Ebook? Or maybe a print book? I’ve done several interviews and radio shows and everyone has asked me the same question. What the toughest part of writing your book? My roll my eyeballs response was, “My ignorance!”
How I wish I had had Judy Cullins’ book, Write Your Ebook or Other Short Book – Fast! before I had started to write my book, Photo Adventures in Cuba ~ Unlock Your Power of Positivity. I would have shaved off 6 months of blood, sweat and tears. Her email support alone was worth its weight in gold!
Don’t need to struggle the way I did! My advice? Know before you go!”
Published on August 23, 2011 at 4:28 PM by Judy Cullins
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So many book coaching requests come to me for help writing a book. Especially getting started. You are far more likely to successfully write, publish, and sell your book if you follow these tips before you write a single chapter.
It helps you focus and answer the readers’ number one question about the topic. Some non-fiction needs subtitles as well. The subtitle is your book’s promise. It’s better to be clear than clever, but the ultimate winning combination is clear and clever. Which titles grab you? “Passion At Any Age: Twelve Ways to Unleash It,” “Self-Promotion for the Creative Person.” or “Quadruple your Book’s Online Sales in Less Than Five Months.” Think about how you will grab your readers’ attention.
Published on August 22, 2011 at 12:32 PM by Judy Cullins
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Michael Larsen is a long time top non-fiction agent and knows the game. He mentored me years ago.
Now is the best time ever to be a writer, and what follows is a new model for what it will take for you to build a successful writing career in the digital age. Every part of the model is essential. You need to use the whole model to succeed.
Passion
Writing begins with a boundless enthusiasm for words, ideas, writing, books, people, publishing, communicating about your work, and serving your readers.
Published on July 12, 2011 at 2:20 PM by Judy Cullins
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If your book is not selling well, it may be because you didn’t do your marketing research before you wrote it.
What I know works for my book coaching clients, who chose me early on to write their book instead of trying to fix problems half way through the book, is that these mistakes are avoidable. When you know the business side of your book, you will have a solid chance to make it a financial success.
Published on June 27, 2011 at 3:35 PM by Judy Cullins
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Surprise your target audience. Give them chocolate frosting!
Use metaphors in your book, blog, promo, and website.
One kind of writing coaching I offer is to create your promotional and web copy such as benefit statements and sales letters with metaphors. Your readers want to make that creative leap to your answers.
1) Start a Metaphor List. Keep it filed where you can find it easily and add to it. Every time you hear a good one, write it down. Use other people’s metaphors as a springboard for your own.
Published on June 6, 2011 at 3:04 PM by Judy Cullins
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Knowing your book’s big picture not only gives focus to your book, but is the foundation that helps you guarantee its financial success.
The biggest mistake even professionals make, is that they don’t write their book for only one primary audience. They don’t know their non-fiction book’s benefits before they write. When authors know these pre-marketing strategies, they will write a book that’s engaging, focused, motivational, and easy to read. Then, their readers will finish the book and sing its praises as a 24/7 sales team.
Published on April 27, 2011 at 12:18 PM by Judy Cullins
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You are a professional. You want to make a difference in people’s live, and give your audience solutions to their concerns. You want to attract new clients, brand yourself or business or be known as the “go to” person for useful information in your field.
You resist! You have doubts. It takes too long. You are too busy. Your book won’t sell. These are reasons, but they aren’t real. They are myths. You can write an eBook that will serve you and your clients well and just to start–know that the biggest myth is that you must write and publish traditionally a print book to receive credibility as the go to person in your niche.
These longer books are not nearly as popular today because we are so busy. Think how much time you spend on reading! And traditional publishing process takes two years or more.
Published on February 7, 2011 at 2:29 PM by Judy Cullins
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In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!
I don’t believe in NY resolutions–partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success.
Now, check out the power of your mind to create your year just as you want.
When you see, hear, and feel your book project already manifested through specific outcomes, you’ll be in the 86% success group. It’s far easier to perceive specific outcomes as true when visualizing them as already done. Claim your dream as true now in specific outcomes.
Published on January 13, 2011 at 4:49 PM by Judy Cullins
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Judy, thanks so much for agreeing to be interviewed for Lebrary.com. Today, we have Judy Cullins, author of “Write your eBook or Other Short Book Fast!”–available in print, Kindle and eBook formats. Judy is a noted book shepherd and hosts a Website bookcoaching.com that is filled with free how to articles, blog posts, and free reports along with her stellar 13 books and teleseminar MP3 audios, and short-term coaching opportunities.
A: From 1980 to 2000, I coached book writers in San Diego seminars and took committed writers as coaching clients. In 2000, I got online and have updated and optimized my site Bookcoaching.com 6 times over the past years.
I left traditional publishing and marketing because it took so long and didn’t pay off as well as writing e or print books and selling them online. 75+ authors have published with me. They learned how to write a quality, saleable eBook that many emerging authors don’t pay attention to. Too short or too general books don’t sell well. As a long time book coach, I just want all the work that goes into a book to get rewarded. And that’s why I wrote my book, Write your eBook …Fast. Authors need to do pre-marketing inside the book and they need to know how to write an engaging chapter so their readers will finish each chapter and recommend it to many. They can become your 24/7 sales team.
Published on January 2, 2011 at 3:45 PM by Judy Cullins
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I write this blog because I can–from being a full-service book coach for 25 years, and because I want to encourage you to stay with your book or marketing project to make the most of your time here on earth and on the internet. It’s a great journey with many steps, so I hope you’ll stay with me and reap the benefits of my journey and what I can offer you.
Published on December 29, 2010 at 3:49 PM by Judy Cullins
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If you are a business, you always need to think promotion and marketing to maintain financial success. And, you may be missing an important part of that marketing if you don’t have book that reflects the skills you offer your audience. A book is the number one way to educate your audience. And educating is the best marketing there is. Your book doesn’t have to be with a publisher, or be a long book. Or even, a print book. When you keep an open mind to the new ways of getting more visibility and credibility, you will want to strategize those results with a book.
Published on December 24, 2010 at 3:17 PM by Judy Cullins
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As you write your book on a topic you love and know something about, you’ll also need to think about entertaining your audience, and making your book or other writing easy to read.
The biggest mistake emerging authors make is that they “tell” rather than “engage” their readers. If your writing lacks organization and doesn’t deliver compelling, vital sentences that convince your readers to keep reading, they will stop reading and turn to another offer. Specific examples include telling all your know without regard to what your readers want. They want dialogue and answers to their concerns, problems or challenges. Without these, there goes your “word-of-mouth” promotion.
Published on October 12, 2010 at 5:24 PM by Judy Cullins
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You’ve been thinking about writing an eBook. Maybe you already have one, but aren’t sure it will sell well or show you as an expert in your field. Maybe you’re thinking an eBook is not as accepted as a traditionally published book. But, you have ideas, a lot of them. And, if you can focus on one really useful, compelling book, writing an eBook is just the ticket.
Whether you’re in business or a non-fiction writer, you can write an eBook in a lot less time than you think–even in two months.
My last book in July -2010 on Linkedin Marketing took me only 2 months of part time writing, applying all of my tried and true strategies of book writing and my own LI success.
After reading and realizing these eBook benefits, you too may decide to join the 5% club. That’s the percentage of book writers who make their book a financial and emotional success.
Published on August 4, 2010 at 7:14 AM by Judy Cullins
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Many authors start writing their second and third book when the ink is barely dry on their first one. As a veteran bookcoach, understand that this is not in your best interest.
Why? Because you need to learn the best, proven online book promotion techniques, and apply them to one book at a time. Just because your first book isn’t selling well doesn’t mean you should write another one–because if it doesn’t get promotion attention, will not sell well either. You need to market your first book before you write another one.
Think of the time spent writing and editing. These activities make you no money. You will only make money when you market/promote your book. To me that means that just because I spend a lot of months getting a book done and feel worn out and whipped, I shouldn’t stop there. I need to promote it to get known before I write another book. I need to know my first book’s audience and write for them when I know they want my information.
Published on July 8, 2010 at 8:22 AM by Judy Cullins
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Do you want your chapters to engage your readers, so they’ll finish and recommend your book?
Here, you can see how one client revived her yoga book chapters with specific examples and short tips, so they would be more entertaining, polished, and easy-to-read. When your chapters engage and don’t bore, your readers will gladly spread the good word of mouth about your book.
“From just two sessions, I got so many ways to hook my audience for my yoga book to make each chapter more entertaining, polished, engaging, and easier to read. I loved your idea on using the tips as a separate blog post to promote the book. Thanks so much!”–Ntathu from UK.
When you use these hook elements like my client did to further brand her book in each chapter, you will write more authentically and naturally.
Published on May 10, 2010 at 8:42 AM by Judy Cullins
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Recent Comments
May 16, 2012 (2:06) Two Fatal Book Marketing Mistakes that Cost You Sales Good points. With respect to point#2, my experience is that there are n number of readers for blo...
May 15, 2012 (6:08) 5 Tips to Market Your Fiction Book like Mrs. Fields Cookies You offer good advice -- as always!
May 9, 2012 (8:22) Six Easy Twitter Marketing Steps for Books & Business Hello Judy, I have twitter but most of the time not using it. but your article help me little bit...
May 9, 2012 (7:13) Realize Your Book Success Dream This Year Glad you got value here. You will also benefit from my blog chapter in my Linkedin Marketing Book...
May 9, 2012 (7:09) Realize Your Book Success Dream This Year Glad you got value here. Be sure to subcribe to free weekly tips at
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