Many authors start writing their second and third book when the ink is barely dry on their first one. As a veteran bookcoach, understand that this is not in your best interest.

Why? Because you need to learn the best, proven online book promotion techniques, and apply them to one book at a time. Just because your first book isn’t selling well doesn’t mean you should write another one–because if it doesn’t get promotion attention, will not sell well either. You need to market your first book before you write another one.

Before you Write Another Book, Ask Yourself These Questions

1. Why would I do that?

Think of the time spent writing and editing. These activities make you no money. You will only make money when you market/promote your book. To me that means that just because I spend a lot of months getting a book done and feel worn out and whipped, I shouldn’t stop there. I need to promote it to get known before I write another book. I need to know my first book’s audience and write for them when I know they want my information.

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Do you want your chapters to engage your readers, so they’ll finish and recommend your book?

Here, you can see how one client revived her yoga book chapters with specific examples and short tips, so they would be more entertaining, polished, and easy-to-read. When your chapters engage and don’t bore, your readers will gladly spread the good word of mouth about your book.

One Client’s Ahas from Coaching Session

“From just two sessions, I got so many ways to hook my audience for my yoga book to make each chapter more entertaining, polished, engaging, and easier to read. I loved your idea on using the tips as a separate blog post to promote the book. Thanks so much!”–Ntathu from UK.

When you use these hook elements like my client did to further brand her book in each chapter, you will write more authentically and naturally. Read more…

In the early ’90’s, I dreamed about writing a book. During the 10 years I taught an ongoing seminar on “How to Write a Book” at an adult school in La Mesa, California, I struggled with my first book called “Passion at Any Age.” I edited it so much, it took almost 10 years. I got sick of it and quit.

Instead, I turned to write my now signature book, “Write your eBook or Other Short Book Fast.” A book that I was more passionate about at the time and still am. From that seminar, I built a book coaching business around this book’s information.

Birth of My First Book

After reading Dan Poynter and John Kremer, I knew the book I needed to read, so I wrote my first short book(99 pp) to help non-fiction writers put their chapters together to hook their readers, and know the 9 Essential Hot Selling Points BEFORE they wrote their book. Take a look at Write your eBook or Other Short Book Fast! Read more…

Write your book for the one who buys your book–your reader. That’s who decides whether it sells or not. Rather than lecture or tell from your research, think what does my reader want now? How can I use the Three E’s – engaging, enjoyable and easy to motivate my reader from the first paragraph to the last?

To keep your readers motivated, you must hook them all the way through each chapter. That means…

1. Hook your reader in the beginning of each chapter. Motivate him to keep reading. Meet him where he is now–what are his challenges? Ask a few questions about his challenges to engage him.

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We resist paying for coaching services to get our book chapters juicy so that our readers are motivated to keep turning the pages. We do it mostly on our own, because we don’t know what we don’t know. We also may resist getting some coaching on marketing our book or business.

I know, I love getting free good information online at article directories, and now even better information on blogs, and in social media forums (groups where discussions are lively) where my primary audience hangs out. But, that’s just step one.

What you may not realize is that when your audience is motivated by your hand-holding and hooks, they will finish your book, they will become your 24/7 sales team, and tell everyone they know about it. Nothing like great word of mouth marketing.

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