Hook Your Reader by Writing Every Book Chapter with the Three E’s

Write your book for the one who buys your book–your reader. That’s who decides whether it sells or not. Rather than lecture or tell from your research, think what does my reader want now? How can I use the Three E’s – engaging, enjoyable and easy to motivate my reader from the first paragraph to the last?

To keep your readers motivated, you must hook them all the way through each chapter. That means…

1. Hook your reader in the beginning of each chapter. Motivate him to keep reading. Meet him where he is now–what are his challenges? Ask a few questions about his challenges to engage him.

Published on April 16, 2010 at 8:40 AM by Judy Cullins

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Pay Up Front or Pay Later to Finish Your Book

We resist paying for coaching services to get our book chapters juicy so that our readers are motivated to keep turning the pages. We do it mostly on our own, because we don’t know what we don’t know. We also may resist getting some coaching on marketing our book or business.

I know, I love getting free good information online at article directories, and now even better information on blogs, and in social media forums (groups where discussions are lively) where my primary audience hangs out. But, that’s just step one.

What you may not realize is that when your audience is motivated by your hand-holding and hooks, they will finish your book, they will become your 24/7 sales team, and tell everyone they know about it. Nothing like great word of mouth marketing.

Published on April 15, 2010 at 7:55 AM by Judy Cullins

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Poll: What do you want to know more about from Judy Cullins?

In a Nut Shell These Skills Can Do Wonders for your Book or Business

Through  my book  coaching which has  birthed over 75 author’s books, 11 books, whose best seller is “Write your EBook or Other Short Book Fast!” at Amazon and my site, my book coaching blog, new a month ago that  we add to almost daily,  and over 25 teleseminars, you learn about the topics below.

Now I am asking for your feedback.

(you can choose more than one)

My passion for writing and assisting you in your journey is what drives me. I sure hope you get value from my information and education.

You can also add your own book writing, publishing, and marketing topics that I can help you with by commenting below

Published on March 29, 2010 at 8:59 AM by Judy Cullins

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Book Coaching can Help Authors Avoid Costly Mistakes

Maybe you are thinking about getting help with your book project. Maybe you wonder if it’s worth it. Whatever form that coaching takes, it is worth it. A book coach can help you save time, frustration, and money down the drain because you will stop book writing, publishing, and promotion mistakes before they start.

Here’s 11 Common Author Mistakes and How to Solve Them

One. Emerging authors don’t know their book’s purpose. Answer the question why are you are writing it? For fame, fortune? To answer a challenge? To brand your business and make money? To entertain?

Two. Emerging authors don’t know who is their preferred audience (it’s not everyone, what their preferred audience wants (as in solutions for a challenge), or where to reach them so the promotion and marketing dollars spend will bring a high Return on Investment (ROI). This is the most common and costly mistake, because a general audience is much harder to write for (you must include each audience in each chapter), and harder to market and promote. Your audience is all important in social media too.

Published on March 12, 2010 at 11:06 AM by Judy Cullins

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What is Self-Publishing?

Opinions vary about self-publishing. I self-published 11 of my own print and eBooks that are business books about book writing, self-publishing, and book marketing. Self-publishing is not a vanity press option, where you can get a company to get your family cookbook or anything into print. And Print on Demand is a digital printing offering, not publishing or marketing. While many choose it because they don’t know the downfalls of it and they get disappointed. I have offered discussions on Print on Demand at my book group at Linkedin.com.

Think YOU when you think self-publishing. YOU are responsible for all the things that you must do to get your book into the hands of your readers. YOU get an ISBN number for each book, which makes you a publisher unless you plan to only sell your book at your Web site. YOU can set up a publishing name/business as Dan Poynter advises since some book printers won’t work with individuals. But, you don’t have to.

Published on February 6, 2010 at 10:07 AM by Judy Cullins

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Finish Your Book Project and Realize Your Dream this Year

In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Remember Brian Tracy’s “If you fail to plan, you plan to fail?”

Do you believe in New Year’s Resolutions? I don’t. Partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success. Plan to finish your book project this year!

Now, check out the power of your mind to create your year just as you want. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Published on January 11, 2010 at 9:46 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.