Get Your Print or eBook on the Proven Fast Track Today

From Positivity Coach, Dr. Judy Krings…

Do you want to write an Ebook? Or maybe a print book? I’ve done several interviews and radio shows and everyone has asked me the same question. What the toughest part of writing your book? My roll my eyeballs response was, “My ignorance!”

How I wish I had had Judy Cullins’ book, Write Your Ebook or Other Short Book – Fast! before I had started to write my book, Photo Adventures in Cuba ~ Unlock Your Power of Positivity. I would have shaved off 6 months of blood, sweat and tears. Her email support alone was worth its weight in gold!

Don’t need to struggle the way I did! My advice? Know before you go!”

Published on August 23, 2011 at 4:28 PM by Judy Cullins

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A New Model for Becoming a Successful Writer in the Digital Age

by Michael Larsen

Michael Larsen is a long time top non-fiction agent and knows the game. He mentored me years ago.

Now is the best time ever to be a writer, and what follows is a new model for what it will take for you to build a successful writing career in the digital age. Every part of the model is essential. You need to use the whole model to succeed.

Passion

Writing begins with a boundless enthusiasm for words, ideas, writing, books, people, publishing, communicating about your work, and serving your readers.

Published on July 12, 2011 at 2:20 PM by Judy Cullins

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Are your eBook Sales Low – 11 Writing & Marketing Mistakes

As an author, you want to put out the best product you can. Often, writing and pre-marketing mistakes cost you sales.

Writing Mistakes to Avoid

(know that all writing should market you)

1. You do NOT provide enough consistent structure in each chapter.

Your audience wants an easy read, so your formatting and organization must guide your reader to your gems. Remember, your chapters brand you and each one should support your book’s thesis and title.

Published on July 8, 2011 at 4:19 PM by Judy Cullins

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Writing Your Book – 5 Tips to Get Started

Knowing your book’s big picture not only gives focus to your book, but is the foundation that helps you guarantee its financial success.

The biggest mistake even professionals make, is that they don’t write their book for only one primary audience. They don’t know their non-fiction book’s benefits before they write. When authors know these pre-marketing strategies, they will write a book that’s engaging, focused, motivational, and easy to read. Then, their readers will finish the book and sing its praises as a 24/7 sales team.

Published on April 27, 2011 at 12:18 PM by Judy Cullins

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5 Tips to Market Your Fiction Book like Mrs. Fields Cookies

Most authors assume that only non-fiction books can be promoted online, especially on blog articles and posts.

Wait a minute. Fiction writers can too. When you write a great excerpt and post it in your blog, fiction lovers will see it and come back to where you sell your book, whether it be your Print on Demand website or your own.

You can market poetry, a memoir, a mystery, or a novel with short “articles” such as when you write about your main character’s conflicts and get your audience engaged in his or her struggles.

Like Mrs. Fields cookies, you give a taste of your book free to thousands of people online who love fiction that moves them emotionally and physically. As a fiction reader myself, I love the barriers a sympathetic character overcomes. If fiction is full of action, I will read it.

Published on February 15, 2011 at 11:07 AM by Judy Cullins

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What Myths Hold You Back from Writing an eBook that Promotes You?

You are a professional. You want to make a difference in people’s live, and give your audience solutions to their concerns. You want to attract new clients, brand yourself or business or be known as the “go to” person for useful information in your field.

You resist! You have doubts. It takes too long. You are too busy. Your book won’t sell. These are reasons, but they aren’t real. They are myths. You can write an eBook that will serve you and your clients well and just to start–know that the biggest myth is that you must write and publish traditionally a print book to receive credibility as the go to person in your niche.

Replace These Five Myths With eBook Options

Myth 1. An eBook is not perceived as valuable or credible as a traditionally published book.

These longer books are not nearly as popular today because we are so busy. Think how much time you spend on reading! And traditional publishing process takes two years or more.

Published on February 7, 2011 at 2:29 PM by Judy Cullins

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Realize Your Book Success Dream This Year

In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Realize your Book Success Dream This Year

Remember Brian Tracy’s “If you fail to plan, you plan to fail?”

I don’t believe in NY resolutions–partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success.

Now, check out the power of your mind to create your year just as you want.

Use the Power of Visualization.

When you see, hear, and feel your book project already manifested through specific outcomes, you’ll be in the 86% success group. It’s far easier to perceive specific outcomes as true when visualizing them as already done. Claim your dream as true now in specific outcomes.

Published on January 13, 2011 at 4:49 PM by Judy Cullins

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Writing your Great Selling Book – Interview with Judy Cullins

Judy, thanks so much for agreeing to be interviewed for Lebrary.com. Today, we have Judy Cullins, author of “Write your eBook or Other Short Book Fast!”–available in print, Kindle and eBook formats. Judy is a noted book shepherd and hosts a Website bookcoaching.com that is filled with free how to articles, blog posts, and free reports along with her stellar 13 books and teleseminar MP3 audios, and short-term coaching opportunities.

Q: Judy, can you tell us how your journey has taken you to online book coaching?

A: From 1980 to 2000, I coached book writers in San Diego seminars and took committed writers as coaching clients. In 2000, I got online and have updated and optimized my site Bookcoaching.com 6 times over the past years.

I left traditional publishing and marketing because it took so long and didn’t pay off as well as writing e or print books and selling them online. 75+ authors have published with me. They learned how to write a quality, saleable eBook that many emerging authors don’t pay attention to. Too short or too general books don’t sell well. As a long time book coach, I just want all the work that goes into a book to get rewarded. And that’s why I wrote my book, Write your eBook …Fast. Authors need to do pre-marketing inside the book and they need to know how to write an engaging chapter so their readers will finish each chapter and recommend it to many. They can become your 24/7 sales team.

Published on January 2, 2011 at 3:45 PM by Judy Cullins

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Why Write Blog Posts that Promote You and Your Book

Now that the dust has settled and you realize you need to do more promotion for your book and your business, let’s look at one way that has been proven to work over the past 12 years since article marketing emerged. That’s blogging.

Blogging is a top marketing strategy that sets you apart from your competition. You can add a blog to your business site or install a version (I recommend WordPress) for a separate site.

In your specific niche blog website, you create focused information to share with your target audience–the ones who wants solutions for their concerns, information they can use, and for fiction, entertainment and education.

Published on at 3:02 PM by Judy Cullins

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Conquer Your Fear of the Internet to Sell Your Books – Interview

Judy Cullins, 25 year book coach wants to convince you to use the Internet to market your book because it is so cost and time effective. With 25 years of book coaching and 11 years online, Cullins makes some very convincing arguments.

Cullins helps authors learn writing for books, articles, blogs, and
web site sales letters in her many teleseminars, group coaching events and one on one coaching.

Having written 13 ebooks herself along with her “Write your eBook or Other Short Book-Fast” in print at Amazon, she advocates this easily accessible technology as a way for a writer to help build a platform. Her focus is on business people who make no bones about wanting to brand themselves and make some cash selling books. Cullins answered questions via email, including some about the struggle some writers have about turning their writing into a commercial enterprise. Even in her answers you’ll see her deft ability to promote. She says that to sell anything, you must be seen.

Published on October 28, 2010 at 9:10 AM by Judy Cullins

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eBook Sales Compete Well with Traditional Publishing Models

New and aspiring fiction and non-fiction authors won’t get much attention from publishers and won’t get much of an advance these days.

Publishers are calling the great eBook success a “digital disruption.”

Not true from my point of view. eBooks are gaining acceptance. eBook sales are strong–think about 3 1/2 billion in 2010. That’s enough for most of you to make plenty of ongoing income from an eBook you write, (with a little book coaching, and selling it from your own business Web site (with the correct sales letter).

Published on October 17, 2010 at 10:31 AM by Judy Cullins

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5 Non-Fiction Book Writing Mistakes and Solutions

As you write your book on a topic you love and know something about, you’ll also need to think about entertaining your audience, and making your book or other writing easy to read.

The biggest mistake emerging authors make is that they “tell” rather than “engage” their readers. If your writing lacks organization and doesn’t deliver compelling, vital sentences that convince your readers to keep reading, they will stop reading and turn to another offer. Specific examples include telling all your know without regard to what your readers want. They want dialogue and answers to their concerns, problems or challenges. Without these, there goes your “word-of-mouth” promotion.

Published on October 12, 2010 at 5:24 PM by Judy Cullins

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Mistakes Emerging Authors Make Even if they are Professionals

You want to be a best-selling author. You have an idea for your book, but aren’t sure how to proceed. You know that mistakes cost you time and money.

Think about these four mistakes emerging eBook authors make before you act on your book project.

Mistake1. They don’t know their book’s many benefits and features.

Knowing these first before you write a chapter assists you in writing a focused, well-organized, compelling book that speaks directly to your potential buyer. When readers realize your book’s benefits they are more likely to buy now and tell their friends to buy too.

Published on October 4, 2010 at 9:10 AM by Judy Cullins

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Seven Success Secrets of Successful Authors

If you are not the author you want to be yet, incorporate the following seven success secrets…

Please feel free to comment and add your own secrets and the end.

1. Treat your book as a business.

You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it. Do at least three High Level Activities (HLA’s) each day. Write a sales letter for each book. Create free content such as a blog or newsletter for people to opt-in at your site to build your targeted data base, so you can stay in touch with your audience.

Published on July 5, 2010 at 9:40 AM by Judy Cullins

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Your Book’s Benefits and Features – Do You Know the Difference?

New and experienced book authors know their topic and their story. Yet, 99% make the mistake of talking too much about their book’s features on their website or in their emails, and not nearly enough about their book’s benefits. This approach gives disappointing results.

Remember, features describe what’s in the book, such as your how to exercises or quotes so many people love. Benefits describe the results your reader will get from finishing your book, for example, your promise of getting healthier, happier, or richer.

IT’S NOT THE BOOK–IT’S THE HOOK. It’s not the beautiful website; it’s the sales piece for each book, product or service that lists the benefits of reading your book.

Published on June 7, 2010 at 8:47 AM by Judy Cullins

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How to Get More Book Sales by Adding Value in Each Chapter

Do you want your chapters to engage your readers, so they’ll finish and recommend your book?

Here, you can see how one client revived her yoga book chapters with specific examples and short tips, so they would be more entertaining, polished, and easy-to-read. When your chapters engage and don’t bore, your readers will gladly spread the good word of mouth about your book.

One Client’s Ahas from Coaching Session

“From just two sessions, I got so many ways to hook my audience for my yoga book to make each chapter more entertaining, polished, engaging, and easier to read. I loved your idea on using the tips as a separate blog post to promote the book. Thanks so much!”–Ntathu from UK.

When you use these hook elements like my client did to further brand her book in each chapter, you will write more authentically and naturally.

Published on May 10, 2010 at 8:42 AM by Judy Cullins

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Book Marketing – How to Sell More Books without the Push

Many of you know me and hear from me often. And you wonder how you too can have successful book sales or business profits.

The way I approach asking for sales is to first give, give, give great, unique information to educate my audience of business people who want to write a book and also market their businesses. I give through my free ebooks and free reports at my site. I give through all the how to comments in the groups I belong on Linkedin several times a week. I give through my blog, which I update 2X a week.

In other words, I’m using education to market my books and my coaching. It’s subtle, but when people sign up for these free things, I know they like and want my information, so then I do a third thing–I stay in touch with only my targeted audience by email. I keep giving new content and promote to them–usually one item per email. This is the database list (the list is the gold) that comes from the opt-in signs up at my site and blog. These emails are the one place I ask for the sale in addition to links at the end of my free reports or blog articles.

Published on March 30, 2010 at 8:46 AM by Judy Cullins

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Finish Your Book Project and Realize Your Dream this Year

In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Remember Brian Tracy’s “If you fail to plan, you plan to fail?”

Do you believe in New Year’s Resolutions? I don’t. Partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success. Plan to finish your book project this year!

Now, check out the power of your mind to create your year just as you want. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Published on January 11, 2010 at 9:46 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.