If you are not the author you want to be yet, incorporate the following seven success secrets…

Please feel free to comment and add your own secrets and the end.

1. Treat your book as a business.

You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it. Do at least three High Level Activities (HLA’s) each day. Write a sales letter for each book. Create free content such as a blog or newsletter for people to opt-in at your site to build your targeted data base, so you can stay in touch with your audience.

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New and experienced book authors know their topic and their story. Yet, 99% make the mistake of talking too much about their book’s features on their website or in their emails, and not nearly enough about their book’s benefits. This approach gives disappointing results.

Remember, features describe what’s in the book, such as your how to exercises or quotes so many people love. Benefits describe the results your reader will get from finishing your book, for example, your promise of getting healthier, happier, or richer.

IT’S NOT THE BOOK–IT’S THE HOOK. It’s not the beautiful website; it’s the sales piece for each book, product or service that lists the benefits of reading your book.
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Do you want your chapters to engage your readers, so they’ll finish and recommend your book?

Here, you can see how one client revived her yoga book chapters with specific examples and short tips, so they would be more entertaining, polished, and easy-to-read. When your chapters engage and don’t bore, your readers will gladly spread the good word of mouth about your book.

One Client’s Ahas from Coaching Session

“From just two sessions, I got so many ways to hook my audience for my yoga book to make each chapter more entertaining, polished, engaging, and easier to read. I loved your idea on using the tips as a separate blog post to promote the book. Thanks so much!”–Ntathu from UK.

When you use these hook elements like my client did to further brand her book in each chapter, you will write more authentically and naturally. Read more…

Many of you know me and hear from me often. And you wonder how you too can have successful book sales or business profits.

The way I approach asking for sales is to first give, give, give great, unique information to educate my audience of business people who want to write a book and also market their businesses. I give through my free ebooks and free reports at my site. I give through all the how to comments in the groups I belong on Linkedin several times a week. I give through my blog, which I update 2X a week.

In other words, I’m using education to market my books and my coaching. It’s subtle, but when people sign up for these free things, I know they like and want my information, so then I do a third thing–I stay in touch with only my targeted audience by email. I keep giving new content and promote to them–usually one item per email. This is the database list (the list is the gold) that comes from the opt-in signs up at my site and blog. These emails are the one place I ask for the sale in addition to links at the end of my free reports or blog articles. Read more…

In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Remember Brian Tracy’s “If you fail to plan, you plan to fail?”

Do you believe in New Year’s Resolutions? I don’t. Partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success. Plan to finish your book project this year!

Now, check out the power of your mind to create your year just as you want. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement! Read more…