Does Your Website Bring you Clients and Sales?
Many coaches come to me for their book projects, but I also coach on websites that sell you. So many unnecessary mistakes. I know, I’m on my 5th revision, optimizing and updating and would love to share with this audience some powerful tasks we did to boost clients and sales. To set up a site that offers books and services, you need to agree it’s for attracting and keeping clients–in other words, a site that sells. No shame in that.
More things that guarantee lifelong income for you at your site:
1. Make one site for one audience. Don’t hodgepodge with your business and your personal growth book at the same site, unless you are a personal/life coach. Create your site around a theme.
2. Change your keywords. We have changed our key words to long tail, low competition. These are the ones people Google to get information. We know that’s part of the success. Because many of my site’s pages are on page one of Google. For example, the key words “book coaching” “publish your book online,” are updates of ones that didn’t do us much good because they were too popular. These key words and your content show you as the”go to” person they should come to when ready for your service. Read more…
