Sell More Books With a Powerful Back Cover

Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?

Your book’s front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten or so seconds on your back cover—a great opportunity to convince them that your book is necessary for what they want.

Does your back cover pass the test?

Best Solutions to the Biggest Mistakes

1. Mistake: Too many non-powerful words and too busy to have a focus.

Solutions: A back cover of 6 by 9 inches should have fewer than 70 words. Use sound bites; picture and emotional words; benefits, not features; and testimonials to capture your readers’ attention to keep your message focused. Make every word count and be willing to get five-fifteen edits.

Published on September 23, 2010 at 10:02 AM by Judy Cullins

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What makes one eBook Stand out From Another?

One question I ask potential book writers, “Why write a book if no one reads it and it doesn’t sell?” Writing a quality eBook or print book is so important. It shouldn’t just be notes from a group of articles or blog entries, although you can use this info in your book if you know the right transitions.

Here’s my pre-marketing check and correct list.

Know your book’s 9 essential hot selling points (pre-marketing strategies) excerpted from my book, “Write your eBook or Other Short Book Fast!” before you write or publish your book. Here’s 4 to get you started:

#1 Make sure your title is the best one for your audience. A dull title that makes no promise to your reader will probably not sell. An outstanding title can sell 25% more books for you.

Published on August 6, 2010 at 8:58 AM by Judy Cullins

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Online Marketing Tip – Leverage your Testimonials

After pinpointing 10 top business authors and social media strategists, with whom I had exchanged ideas with, I sent an email asking for testimonials based on my new Linkedin marketing book. When they said yes, I emailed the PDF and got back 10 strong testimonials naming specific benefits. I used a shorter version on my other social media related groups, blogs, and my site. They got a valuable book,
their name as reviewer, and I got invaluable publicity and promotion.

Six Steps to Leverage your Testimonials

1. Shorten them, keeping benefits and post on your Facebook Fan Page (as they will post on theirs) with a link to where your product is sold.

2. Use part of the review on your Web site’s landing page sales letter where your product, CD, audio, video or service is offered.

Published on July 16, 2010 at 9:15 AM by Judy Cullins

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Why Write a Sales Letter for Each Book – Five Steps

You know how to write a book, even get it published. As entrepreneurs, you know your products. In the beginning sales went well. But after the initial one-year honeymoon, sales slowdown. To counter low book sales, make sure your print or ebook keeps on selling from the first day, the first year, even for life. Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. You don’t have to write the long sales letters anymore, because your visitors want short, easy to read information to not waste their time.

If you are like me and have a business web site, it is content driven. Why? Because that’s why people come to any site—to get free information. Useful information brands you as the expert. It gives visitors a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books–the sales letter.

Published on April 14, 2010 at 9:21 AM by Judy Cullins

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Finish Your Book Project and Realize Your Dream this Year

In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Remember Brian Tracy’s “If you fail to plan, you plan to fail?”

Do you believe in New Year’s Resolutions? I don’t. Partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success. Plan to finish your book project this year!

Now, check out the power of your mind to create your year just as you want. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!

Published on January 11, 2010 at 9:46 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.