Writing a book? Website? Promotional Materials?
Want to up level your already quality writing?
Whatever we write, we need to share it with our peers or professionals for feedback before we present it to our paying audience.
Getting writing feedback offers many benefits. Even though you know your topic well, you may have some old writing sins lurking in your copy. While a bit scary, if you can put your ego aside, you’ll get valuable ideas from others to make your writing more clear and inspiring. You will learn how to identify your writing strengths and weaknesses, and you will develop your own writing style and voice.
Published on December 5, 2011 at 1:20 PM by Judy Cullins
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As an author, you want to put out the best product you can. Often, writing and pre-marketing mistakes cost you sales.
(know that all writing should market you)
Your audience wants an easy read, so your formatting and organization must guide your reader to your gems. Remember, your chapters brand you and each one should support your book’s thesis and title.
Published on July 8, 2011 at 4:19 PM by Judy Cullins
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Surprise your target audience. Give them chocolate frosting!
Use metaphors in your book, blog, promo, and website.
One kind of writing coaching I offer is to create your promotional and web copy such as benefit statements and sales letters with metaphors. Your readers want to make that creative leap to your answers.
1) Start a Metaphor List. Keep it filed where you can find it easily and add to it. Every time you hear a good one, write it down. Use other people’s metaphors as a springboard for your own.
Published on June 6, 2011 at 3:04 PM by Judy Cullins
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You’ve been thinking about writing an eBook. Maybe you already have one, but aren’t sure it will sell well or show you as an expert in your field. Maybe you’re thinking an eBook is not as accepted as a traditionally published book. But, you have ideas, a lot of them. And, if you can focus on one really useful, compelling book, writing an eBook is just the ticket.
Whether you’re in business or a non-fiction writer, you can write an eBook in a lot less time than you think–even in two months.
My last book in July -2010 on Linkedin Marketing took me only 2 months of part time writing, applying all of my tried and true strategies of book writing and my own LI success.
After reading and realizing these eBook benefits, you too may decide to join the 5% club. That’s the percentage of book writers who make their book a financial and emotional success.
Published on August 4, 2010 at 7:14 AM by Judy Cullins
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Many authors start writing their second and third book when the ink is barely dry on their first one. As a veteran bookcoach, understand that this is not in your best interest.
Why? Because you need to learn the best, proven online book promotion techniques, and apply them to one book at a time. Just because your first book isn’t selling well doesn’t mean you should write another one–because if it doesn’t get promotion attention, will not sell well either. You need to market your first book before you write another one.
Think of the time spent writing and editing. These activities make you no money. You will only make money when you market/promote your book. To me that means that just because I spend a lot of months getting a book done and feel worn out and whipped, I shouldn’t stop there. I need to promote it to get known before I write another book. I need to know my first book’s audience and write for them when I know they want my information.
Published on July 8, 2010 at 8:22 AM by Judy Cullins
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Did you know that you already have an ebook inside you?
And you can earn thousands of dollars each month?
Even if you are a low-techie like me, you can write your ebook to solve your readers’ problems or give them information they really want. You can get information to go into your eBook from many sources. Think of other articles, blog posts, and reports already in your files. Think of excerpts from a longer book.
If you want to double and triple your present ebook income, check out these mistakes and correct them now.
Short is in the eyes of the beholder, but let’s say from 15-90 pages. Your future customers will be glad to download these pages and print only the ones they need to.
Published on May 18, 2010 at 8:41 AM by Judy Cullins
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In any endeavor, when we plan for its success we increase our odds of success. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!
Do you believe in New Year’s Resolutions? I don’t. Partly because they are poorly defined wishes, unwritten and fuzzy dreams and contain unrealistic expectations. I do believe in planning for results I want. When we plan we increase our odds of success. Plan to finish your book project this year!
Now, check out the power of your mind to create your year just as you want. If you haven’t realized the book success you wanted last year, here’s a way to reap the harvest with 86% improvement!
Published on January 11, 2010 at 9:46 AM by Judy Cullins
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Recent Comments
February 1, 2012 (2:18) Shorten Your Blog Marketing Time - Write a Tip in 30 Minutes Ruth, Give yourself time and put real effort into this. it will pay off. If you have a question, ...
February 1, 2012 (2:16) Shorten Your Blog Marketing Time - Write a Tip in 30 Minutes Thanks Ivan for kudos. Glad it helped you. If you need deeper help or coaching, just email me wit...
February 1, 2012 (2:13) Two Fatal Book Marketing Mistakes that Cost You Sales Glad I'm still here to remind you of what works., Ntathu. Stick to what works and leave the ...
January 30, 2012 (10:00) Two Fatal Book Marketing Mistakes that Cost You Sales excellent post Judy, my biggest mistake is lack of consistency and focus. I get all fired up and ...
January 29, 2012 (9:01) Shorten Your Blog Marketing Time - Write a Tip in 30 Minutes Thanks Judy, reading this Blog post really helped me. I discovered simple, do able technique...