Use Twitter for Business and Books in Six Starting Steps

Do you know what Twitter is? It’s a micro-blogging site that allows you to interact in short messages of 140 characters with your primary audience and experts in your field in. If you wonder the value and Return on Investment, know your purpose for using Twitter first. Your Purpose? To develop business relationships and get your target audience to your site to either opt-in for free information or buy your services and products.

Is Twitter Worth it?

After 2 years on Twitter, I’ve found you can get a rather big Return on Investment of your time with it. My Web site opt-in conversions went up 25% a month, my ezine sign ups went up 25%, my teleseminars got filled to the brim. And my sales from sending promotion to these who are now on my data base increased significantly.

Will you Make Mistakes Along the Way?

You bet. There’s a learning curve and it takes time to develop a following. Just be patient with the process and prepare yourself before you leap.

As a newbie, you need to go step by step. Don’t worry about how many followers you have (that’s an ineffective way to go). but do follow experts in your field.

Avoid shouting your messages too many times a day. Two or three times a day is enough. You may have heard it’s great to build your brand and sales. Yes, indirectly. But, be careful not to shout in twitter.

Remember, use Twitter to connect with others, but be selective.

Ask in a tweet: What mistakes should I avoid here on Twitter?
You’ll be surprised at the help you get with links to blogs and articles you post on ezinearticles.com,

How Should you Use Twitter for Business?

Before you Get Active Twitter Steps.

Step1. You need to know your best targeted audience first before you act.  For example My audience is business people who want to brand themselves, get more credibility as an expert, and get more visibility with a book.

Step 2. You need to know what you want to market at your site before you tweet.

Step 3. You need to get your Web site tuned up with compelling free content opt-in choices for your audience to come.  Your sales funnel starts with free offers. To monetize this, you must collect your visitors’ emails when they opt in.

Step 4. You need to write a 160 character profile before you start following gurus in your field and related businesses in your field.

Step 5. You need to create the best twitter name for you. Good ones include: your name because it’s also your Web site URL used CoachJudy because I coach on business writing skills for books, articles, blog entries, and Web site sales letters, although I’m primarily a book coach.

Step 6. Think What can I do for my audience? Give them value in each tweet. Then develop tweets of this value (tips) first to give away in 140 characters. The how to’s are in my special report.

Twitter Information to Help with Writing your Tweets (Updates)

• They are only 140 characters including the live URL link you include.
• They need to maintain a balance of friendly and positive notes and tips with direct links for marketing.
• They can be specific tips about your work and it’s how to’s.
• They can be benefits followed by how to get answers in a teleseminar or a product.
• They can offer an opt-in free report or newsletter at your site that solves a problem.
• They can offer a product that gives useful solutions to problems.
• They can offer a hot link to a useful, original article by you.
• They can offer a hot link to a twitwall short article by you.
• They can offer a teleseminar.
• They can give positive business or personal advice.

Note: If you don’t know about any one of these, Judy will show you how in these two ways to help you:

1. MP3Audio of Business Tweets for Sales
2. Get a half hour of coaching for specific skills to use twitter effectively

Published on February 7, 2010 at 10:03 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.