Do you know what Twitter is? It’s a micro-blogging site that allows you to interact in short messages of 140 characters with your primary audience and experts in your field in. If you wonder the value and Return on Investment, know your purpose for using Twitter first. Your Purpose? To develop business relationships and get your target audience to your website to either opt-in for free information or buy your services and products.
After 2 years on Twitter, I’ve found you can get a rather big return out of your time you spend there. My website email subscriptions grew up to 25% a month and my teleseminars got filled to the brim after I started using twitter. My sales from sending promotions to those now connected with me increased significantly.
You bet. There’s a learning curve and it takes time to develop a following. Just be patient with the process and prepare yourself before you leap.
As a newbie, you need to go step by step. Don’t worry about how many followers you have (that’s an ineffective way to go), but do follow experts in your field.
Avoid shouting your messages too many times a day. Two or three times a day is enough. You may have heard it’s great to build your brand and sales. Yes, indirectly. But be careful not to shout too loud on twitter.
Remember, use Twitter to connect with others, but be selective.
Ask in a tweet: What mistakes should I avoid here on Twitter?
You’ll be surprised at the help you’ll receive!
6 Steps Before you Get Active Twitter…
For example, my audience is business people who want to brand themselves, get more credibility as an expert, and get more visibility with a book.
Start tuning up with compelling free content opt-in choices for your audience.
Your sales funnel starts with free offers. To monetize this, you must collect your visitors’ emails when they opt-in to the free download. Then later, send them a product or service you sell.
Do this before you start following gurus and related businesses in your field.
Good ones include: your name, your website domain name, your brand. I used CoachJudy because I coach on business writing skills for books, articles, blog entries, and website sales letters, although I’m primarily a book coach.
Give them value in each tweet. Then develop tweets focused on this value (tips) to give away in 140 characters. Then offer them more specific how-to’s available on your website.
Judy will show you how in these two ways to help you:
You can also ask for help and share your insight by posting a comment below. We all benefit from both your successes and mistakes, so please feel free to post your thoughts
Published by Judy Cullins