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Six Easy Twitter Marketing Steps for Books & Business
Do you know what Twitter is? It’s a micro-blogging site that allows you to interact in short messages of 140 characters with your primary audience and experts in your field in. If you wonder the value and Return on Investment, know your purpose for using Twitter first. Your Purpose? To develop business relationships and get your target audience to your website to either opt-in for free information or buy your services and products.
Is Twitter Worth it?
After 2 years on Twitter, I’ve found you can get a rather big return out of your time you spend there. My website email subscriptions grew up to 25% a month and my teleseminars got filled to the brim after I started using twitter. My sales from sending promotions to those now connected with me increased significantly.
Will you Make Mistakes Along the Way?
You bet. There’s a learning curve and it takes time to develop a following. Just be patient with the process and prepare yourself before you leap.
As a newbie, you need to go step by step. Don’t worry about how many followers you have (that’s an ineffective way to go), but do follow experts in your field.
Avoid shouting your messages too many times a day. Two or three times a day is enough. You may have heard it’s great to build your brand and sales. Yes, indirectly. But be careful not to shout too loud on twitter.
Remember, use Twitter to connect with others, but be selective.
Ask in a tweet: What mistakes should I avoid here on Twitter?
You’ll be surprised at the help you’ll receive!
How Should You Use Twitter for Business?
6 Steps Before you Get Active Twitter…
1. You need to know your best targeted audience first before you act.
For example, my audience is business people who want to brand themselves, get more credibility as an expert, and get more visibility with a book.
2. You need to know what you want to market before you tweet.
3. You need to get your website in order.
Start tuning up with compelling free content opt-in choices for your audience.
Your sales funnel starts with free offers. To monetize this, you must collect your visitors’ emails when they opt-in to the free download. Then later, send them a product or service you sell.
4. You need to write a 160 character twitter profile.
Do this before you start following gurus and related businesses in your field.
5. You need to create the best twitter name for you.
Good ones include: your name, your website domain name, your brand. I used CoachJudy because I coach on business writing skills for books, articles, blog entries, and website sales letters, although I’m primarily a book coach.
6. Think – What can I do for my audience?
Give them value in each tweet. Then develop tweets focused on this value (tips) to give away in 140 characters. Then offer them more specific how-to’s available on your website.
Twitter Information to Help with Writing your Tweets (Updates)
- They are only 140 characters including the live URL link you include.
- They need to maintain a balance of friendly and positive notes and tips with direct links for marketing.
- They can be specific tips about your work and it’s how-to’s.
- They can be benefits followed by how to get answers in a teleseminar or a product.
- They can offer an opt-in free report or newsletter at your site that solves a problem.
- They can offer a product that gives useful solutions to problems.
- They can offer a hot link to a useful, original article by you.
- They can offer a hot link to a twitwall short article by you.
- They can offer a teleseminar.
- They can give positive business or personal advice.
- They can include a link to an affiliate product or service.
- They can include hashtags (#topic) that connect them to a set of related tweets.
- You can use URL shortening services like TinyURL, bitly, owly, etc to reduce chars.
Need Help Using Twitter Now?
Judy will show you how in these two ways to help you:
- MP3 Audio of Business Tweets for Sales
- Get a half hour of coaching for specific skills to use twitter effectively
Sharing is Caring!
You can also ask for help and share your insight by posting a comment below. We all benefit from both your successes and mistakes, so please feel free to post your thoughts 
Published on February 7, 2010 at 10:03 AM by Judy Cullins
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8 Responses to “Six Easy Twitter Marketing Steps for Books & Business”
What a great article. I've been on Facebook and Twitter for a few years now, but I feel I'm still baffled by how to use them effectively in marketing myself and my products. Finding the balance of advertising enough and advertising too much has often been tricky for me. The desperate writer in me wants to shout, "Please buy my books!", but my sensible side reminds me that I will build more of a following by offering helpful tips and information. Thanks for the reminder!
Judy very insightful – thank you. I find the relationship part of it to be the most meaningful, yes I have made sales and been booked to speak via twitter but it is still the connection with those I will never meet, that keep me tweeting.
Thank Gael for your comment. Creating relationships should be strategic. If you want to folow me, I'm at @coachjudy
Dana, I'm so glad you got value from this post out od my other 180 posts that help with book writing and marketing. you pobably know that you can't sell from Twiiter. You need to get them to your site and subscribe.
If you want regular free tips, you canjoin me at http://bookcoaching.com/help-writing-a-book.php
Hey, so good to hear from you How's your blog going? And you? I've been laid up with broken wrist–still one-handed writer.
Hello Judy, I have twitter but most of the time not using it. but your article help me little bit. I did not take much time to read you article. I am missionary from India. I will try to follow your instructions, thanks.
Glad you stopped by Solomon. If you want more of these free weekly tips you can subscribe here http://bookcoaching.com/help-writing-a-book.php
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Thanks Judy, good to revisit and be reminded about the value of knowing your audience, their problems and to consistent relationship building on Twitter. Timely reminder. Thanks
Comment by NtathuAllen on May 1, 2012 at 5:53 am