Does Your Website Bring you Clients and Sales?

Many coaches come to me for their book projects, but I also coach on websites that sell you. So many unnecessary mistakes. I know, I’m on my 5th revision, optimizing and updating and would love to share with this audience some powerful tasks we did to boost clients and sales. To set up a site that offers books and services, you need to agree it’s for attracting and keeping clients–in other words, a site that sells. No shame in that.

More things that guarantee lifelong income for you at your site:

1. Make one site for one audience. Don’t hodgepodge with your business and your personal growth book at the same site, unless you are a personal/life coach. Create your site around a theme.

2. Change your keywords. We have changed our key words to long tail, low competition. These are the ones people Google to get information. We know that’s part of the success. Because many of my site’s pages are on page one of Google. For example, the key words “book coaching” “publish your book online,” are updates of ones that didn’t do us much good because they were too popular. These key words and your content show you as the”go to” person they should come to when ready for your service.

3. Offer useful free content at your site to include free opt-in reports, newsletter, white papers, videos, articles, blog, even teleseminars. If you don’t collect emails from your audience, you drop the promotion ball. Think at least two or three offers.  Your best audience will come back to you for answers to solve their challenges when they are ready. These emails build our database exponentially. Then we send great information and offers to our php-list weekly.  I write the promotions and my Webmaster posts them.

4. Write sales copy with benefits and testimonials for each product, seminar, or coaching package. Many coaches don’t want to be salesy, but they do need to share useful content with their audience to attract them to their service. Call it sharing, not sales if you like. “Welcome to my site” doesn’t motivate.

This is just the beginning. If you want hands on how to’s for your site update, consult a writing coach before your webmaster.

Get the half hour breakthrough coaching with Judy Cullins at or get the whole enchilada for only $395 for 4 instead of 3 sessions discount coaching.