Does Your Website Bring You Clients and Sales?

Many coaches and self help experts come to me for their book projects, but I also coach on websites that sell and brand you. I see so many unnecessary mistakes. I know, I’m on my 5th revision. I’m constantly optimizing and updating my own website and would love to share with you some powerful tasks we did to boost clients and sales.

But first, to set up a website that offers books and services, you need to agree it’s for attracting and keeping clients. In other words, a site that sells. No shame in that.

More things that guarantee lifelong income for you at your site:

1. Make one website for one audience.

Don’t hodgepodge with your business and your personal growth book at the same site, unless you are a personal/life coach. Create your site around a theme.

2. Change your keywords.

We have changed our keywords to long tail, low competition phrases, and we switched them out as necessary after we gather enough data. You need to use phrases that people on Google and other search engines type in to get their information. That’s a HUGE part of your website’s success. Many of my site’s pages are on page one of Google search results for our targeted keywords. For example, the keywords “book coaching,” “how to write a book outline,” and “how to write a book fast.” These keywords and your content show you as the”go to” person they should come to when ready for your service.

3. Offer useful free content at your site to gather email opt-ins.

Include free reports, a newsletter, videos, blog articles, and even teleseminars. If you don’t collect emails from your audience, you drop the promotion ball. Think at least two or three offers.  Your best audience will come back to you for answers to solve their challenges when they are ready. These offers build our email database exponentially. We send great information and offers to our list weekly.  I write the promotions and my Webmaster schedules them.

4. Write sales copy with benefits and testimonials for each product…

Or seminar, or coaching package. Many coaches and self help gurus don’t want to be salesy, but they do need to write useful marketing content with their target audience in mind to attract them to their service. Call it sharing, not sales if you like. “Welcome to my site” doesn’t motivate.

This is just the beginning. If you want hands on how to’s for your site update, consult a writing coach before your webmaster.

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Do you have some great website business tips you’d like to share? Please leave a comment below!

Published on February 8, 2010 at 9:56 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.