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Write That eBook Inside You – Avoid These Mistakes
Did you know that you already have an ebook inside you?
And you can earn thousands of dollars each month?
Even if you are a low-techie like me, you can write your ebook to solve your readers’ problems or give them information they really want. You can get information to go into your eBook from many sources. Think of other articles, blog posts, and reports already in your files. Think of excerpts from a longer book.
If you want to double and triple your present ebook income, check out these mistakes and correct them now.
Mistake 1. You don’t write a short ebook first to test the waters.
Short is in the eyes of the beholder, but let’s say from 15-90 pages. Your future customers will be glad to download these pages and print only the ones they need to.
Your ebook needs to be more concise, easy-to-read, and compelling than your print book. That means you can shorten your analogies and stories. You can use a “success format” that poses a question (a heading) your reader wants answered, then answer it. This formula gets to the point quickly, and always remember, your Online audience is busy and doesn’t want a wordy style.
Mistake 2. You don’t check in with a professional editor or book coach before you sell your ebook.
Yes, it’s good to get feedback from peers, but you need to get a professional look at the final edition–someone who can set you straight about words and grammar that makes your writing vital and original. For instance, you need to drop your passive constructions such as “there is” or any form of “is, has, begin or start”. Limit the -ly adverbs that merely tell rather than show. Your readers want a picture and want to respond with their emotions. Limit your -ing forms of the verbs. Keep your copy in present or past tense.
Mistake 3. You don’t know your audience before you write your ebook.
Emerging authors make this biggest mistake. They have information, so why not write an ebook? Instead think about the audience you will serve. More targeted help works well. People who want something quick and easy that will save them time and money – another audience. The best one so far in the internet or online audience. Most small businesses are eager to buy what they need to make their life or business more enjoyable, profitable, and easy.
Right now, think of your one or two preferred audiences, and write out their profile of their needs, complaints, or problems as well as their picture by your workstation. Then you will write the book your pre-sold audience already wants!
Mistake 4. You don’t automate your business.
At first you may resist learning how to do this. Twelve years ago I knew nothing about the internet, and today I’ve published at least 15 eBooks that include my first, signature book, “Write your eBook or Other Short Book Fast,” Over the years, you need to update your book selling website, and create a large data base to market to. You can do this and more, little by little.
If you are just starting, use ClickBank and PayPal to process orders. If you get to over $8000 sales a month, use a shopping cart like 1shoppingcart.com
Delegate some of this work to your webmaster or Virtual Assistant. Get low cost assistants with Craigslist or from your your local high schools and technical schools where online geniuses live. And, the cost is nominal in comparison to the results.
Mistake 5. You don’t have a title that sells well.
A good title is short, clear, and clever. The best title includes your book’s number one benefit. Use words your audience can relate to. Even clichés are OK for book titles. Instead of “How to Market Online” offer a title like a website headline:
“Quadruple your Monthly Book Income – Market Online.”
Brainstorm a list of your possible titles with associates through a small marketing survey. Ask them to vote from 1-10 and offer their own title ideas that would make them reach into their wallets and pay $15-20 or more for your eBook. .
Mistake 6. You don’t leverage or repurpose your eBook for higher price sales.
When you look at the valuable information inside your ebook and you realize you only make $20 a sale, you may want to investigate putting it into an eCourse. These courses sell for $79 and up. With just a little revising and tweaking, you can set your book up to be a hands-on how to course. You can repurpose your eBook contents into a seminar or teleseminar.
You can bundle several lower cost eBooks and list their singular prices. Then offer a fabulous discount to buy all three or four.
Mistake 7. You don’t add bonus value to your ebook.
Whenever you put 2-4 bonus special reports at the end of your eBook document in Portable Document Format or download, you make your offer so appealing, that many will buy for the bonuses alone. For an ebook on How to Write your eBook or Other Book – Fast!, an ebook that sells for $24.95, I offered five valuable bonuses as an incentive to buy. “Ten Top Secrets of Successful Authors,” “Print on Demand Publishers-The Good, the Bad and the Ugly,”"Titles Sell Books” “Write Like a Pro Checklist.” “How to Get Testimonials from the Rich and Famous” That’s $23 of valuable reports added to new price of $15.95 for the eBook–total value: $38.95 for $24.95.
Perceived value is important for bigger book sales, so add value to your eBook.
Mistake 8. You put too many topics in your book.
Remember, best sellers focus on one main topic. Each chapter must support that subject. When you try to give too much, your information isn’t organized, short, and compelling. Instead of the end all, be all book, concentrate on one category and question from your audience that your eBook will answer.
Mistake 9. You don’t market while you write.
Most writers wish someone else would do it for them. Not in this lifetime! It’s so much easier to put pre-marketing into each chapter title, each chapter’s questions you will answer, rough draft of your ebook’s back cover (sales letter), the One-Minute “Tell and Sell,” and knowing your targeted audience, thesis and table of contents before you write a single chapter. Knowing these essential “Hot-Selling Points” before you finish your ebook will have you ready to promote the second you finish your last chapter.
Mistake 10. You don’t brand yourself, your business, and your book.
Some people join an affiliate program or set up an affiliate program for others to sell their products and sell many products. As a book marketing coach, what I want for you is to think of the overview “umbrella” you can house your products under. Think about your biggest benefit you offer through your service. Think about your book title. Can you put a key word from it into each chapter title? For my latest eBook, “LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales” I used the key words “Linkedin Marketing” in the title. Should be good for the search engines too.
The ebook earning curve while short, is important for all writers to conquer. It’s easier when you learn from an expert such as a professional book coach, take a teleclass on the topic or read a book on how to write an eBook. Stop making eBook mistakes so you can earn the money you deserve.
Published on May 18, 2010 at 8:41 AM by Judy Cullins
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7 Responses to “Write That eBook Inside You – Avoid These Mistakes”
Judith, Glad you've come to my site for help on your book. I wonder what topic you're passionate about now? If more than one, then meditate a minute and let the best one come forward for you to focus on first. Then finish and begin another one.
Hmmmm…Looks like the author of my ebook made a few mistakes. I'll tell her to start reading your blog! 
L
Vanessa, Yes, book writers should read this blog, but for all this info in one place, anyone can simply click this link to my book Write your eBook or Other Short Book Fast at http://www.bookcoaching.com/tips-writing-a-book.p…
Take a look and see for yourself! I've been coaching on this for over 10 years and have published 13 of these myself on topics relating to book writing and marketing.
This is great. I was trying to combine everything into one title and wondered why I am only at 8 pages. I have so much to write down and share with others that I am really just overwhelmed and not sure where to even start. This will help. Thank you.
Hi Sandra,
I wonder what your title is? And your book's audience? These are 2 of the 9 Essential Hot Selling POints to know before you write your book, so the words will flow out of you when you set a blueprint for each chapter and for the pre-marketing points that both make your book easier to write and bring more sales when it's out. I suggest you read the information here to get all these answers in one place. Just click http://www.bookcoaching.com/tips-writing-a-book.p…
I've used this book to write at least 14 of my book and marketing books! You can too and it's only $15.95.
Nice article.Thank you very much..I think it's very helpful.
PS: There are tons of E-books,Sofware and Digital Products
http://yourmarketplaces.net/
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i have just put to rest a second daughter..now is my time get 20 yrs of thought pubished..reading your information is helping me edit and do it..thanks
Comment by Judith on May 26, 2010 at 1:25 am