Why Your Book’s Introduction is So Important

Why write an introduction? Nobody reads it anyhow. And do you know why? Authors get windy and “I” centered in their long introductions. They think their readers will love their journey. Maybe, but maybe boring.

Instead, your buyers want to know what you can do for them. Your introduction is the 3rd “Essential Hot Selling Point” to write before you finish your eBook or publish your eBook or Print book. So, in your new half to one-page book introduction include these five points, excerpted from my “Write your eBook or Other Short Book Fast,.” the book that solves chapter, book business, and pre-marketing challenges for the emerging author.

1. The hook. Ask a few questions where your one specific audience is now to establish rapport. If you have multiple audiences, rethink your book. It’s far easier to market to one audience or group than many. What are their concerns or challenges your book will solve? Just a sentence or two.

2. The benefits. What will your book do for your readers? Only benefits sell. So include three to five benefits in sentences following your hook introduction.

3. Why you wrote the book. Just a few sentences. “I wrote this book because you wanted or needed….”

4. Include a sample of your chapter format. What is consistently inside each chapter? Tips, quotes, FACTS, or stories.

5. Invite and motivate them to keep reading in a sentence or two. Onto chapter one.

Get more valuable information on formatting your book to reach your target audience and maximize sales in Judy’s upcoming teleseminar on October 28.

Published on June 23, 2010 at 9:37 AM by Judy Cullins

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(C) 2012 Judy Cullins. Skills Unlimited Publishing.