If you want happy readers of your book, you need to focus on their needs and desires. Know your best audience BEFORE you write or publish your book. Here’s 5 audiences you may know already. This check list will work for all promotion and websites too.
Who Will Buy your Book? Or Hire you After Reading it?
What are your audiences’ biggest fears–their concerns? What specific problem or challenge do they have that you can help solve?
Judy Cullins’ 5 Favorite Audiences
1. The Audience you Meet in the Mirror
Authors write books because we love the ideas, the content, the skills we want to share. Have you ever heard, “I wrote the book I wanted or needed to read?” Your mirror audience will be about the same age, and has challenges your book or coaching can help with. One recent client is writing a book on online dating mistakes and challenges from her own story and tips that help overcome those sad stories. She’s in her 30’s and writing for single women who are online.
2. The Target Market Who Want Answers Now
No, not everyone will want your book, although many authors say so. Your target audience has a common need or problem. Your product or service will solve that problem. For instance, one recent client’s audience is parents of dyslexic children. They want answers yesterday. They are desperate and want solutions now. They will pay any price for your magic pill and will buy on the spot. She offers 3 books, followed by her more expensive online and in person programs from her branding tag, “Dyslexia Detective.” I coached her to not present it as prevention, because prevention doesn’t sell well. Her eBook title is ” ” Audiences will expect a cure ASAP. It’s only after the doctor announces a prostate serious problem that most men look for an answer. Does your book offer a wakeup call to your readers?
Book Coach’s tip: The more narrow the target, the more particular angle your book presents, the easier it is to sell. So choose a few specific titles that will help your clients to solve their challenges.
3. The Short-Cut Time and Money Investment for a Big Payoff
This audience wants a roadmap to where he or she wants to go–fast! This audience wants to know how to do something– to write a book or to promote their business online. They want the most inexpensive way to accomplish their goals. That’s why I published my book, “Write your Ebook Or Other Short Book Fast” to short cut writer’s time and mistakes and write a saleable book fast. It’s the sequel to Dan Poynter’s “Self-Publishing Manual.” And it’s in the Amazon zone of moderate prices.
4. The Massive Passionate Audience
These are the readers of the Chicken Soup series. Think about the 70 million plus sold so far, and the authors didn’t even have to write the book. Full of inspirational short stores, this wide audience responded well. The authors did, however, put on a full-blown marketing campaign for years.
Your book will have a lot of competition in this category, yet the sheer volume of sales like the 70 million who shop Wal-Mart every day can make up for that. One client wrote a how-to book aimed at over 80 million baby boomers out there called, “Put Old on Hold.” She’s an inspiration herself–looks and feels like 50. Especially with a facelift!
5. The Online Audience of Millions
If you are like me, you love your business and your book idea. You want others to benefit from reading it. Keep in mind that online marketing takes less time than traditional methods, and gives excellent results.
You busy audience shops online at particular websites, so why put your book in a bookstore? eBooks are still the #1 sales item on the net. To learn new skills to make a difference in their lives, they now want their information to be concise, clear, and engaging. In your ebook or print book, you can substitute analogies for long stories and keep your chapter pages from 7-10, not too long and unwieldy.
Your online audience is on Twitter, Facebook and LinkedIn. You may already connect with them in social media. I see books reviewed all the time on LinkedIn and showcase my skills from books and my coaching in my Facebook group and LinkedIn groups. You can too.
Online allows us to write our books and market from our keyboards. It allows us work in our jammies if we want to. And no travel. How convenient! And ebooks are downloadable and printable, so your audience will read them.
Think about your book. Is your aim to educate, entertain and inspire? Who do you want to contact you? Who do you want to hire you? If you know your audience and what they want, you will attract clients to you and sell more of your books than you ever imagined.
Use these “know your audience” tips and examples to write compelling copy that will guarantee your eBook or other writing adventure a true success. Your audience awaits!
Did this post get you thinking? What audience is best for your book? Leave me a comment and name your new book title and its primary audience. Maybe I can help you on this!
Or, find all of the “Essential 9 Hot Selling Points” in chapters 2 or 3 of my signature book at http://bookcoaching.com/tips-writing-a-book.php
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