When clients contact me, one thing many of them say is “I’m not a writer.” They can’t see the end of the journey, because they believe they must write a long book, and it should be with a publisher.
Not really. If you are online and meeting your target audience, you are in the right spot. Your audience is like you, they don’t want to read long books that in many cases lecture them. Your clients want to know much more about you and how your wisdom will benefit them. They don’t care much about your credentials or degrees. They appreciate your humor, uniqueness in your approach, and they want answers for their particular challenge or concern.
You may not be sure if it’s worth it. You may not want to spend much time on it.
I understand your concerns. In the early 80’s I didn’t even know about the power of book chapters until I got a mentor to help me. Then, I wrote my first book “The San Diego Annotated Networking Directory.” It sold out in six months, but more than that it made me well known in the business networking community. I sold books, but they led me to so many other opportunities.
That’s proof of the power of books! If you are in business, you want to harness this power too.
How Your Book Will Make You a Financial Success
1. Think of the benefits to you as well as your readers for publishing a short book.
- You will build credibility and be known as the expert in your field. You want people to come to you for answers about your particular topic or niche.
- You build your brand with the book title, chapter titles, and chapter parts for worldwide visibility.
- You can generate leads and transform readers into clients. A book puts your name on the map and brings in unique visitors who want your information, services, and products.
- You will gain more profitable joint ventures. ne of my 11 business books led me to Dan Poynter, the self-publishing guru of us all, who was happy to do a teleseminar with me on book marketing for introverts and reluctant marketers. His audience was far bigger than mine, so it really paid off.
- You can finish a short book in 100 days or less.
- You can share your mission, influence and educate your targeted audience.
- You can create ongoing lifelong revenue.
- You can re-purpose your book into seminars, trainings and product packages.
2. Focus on what topic you’ll write on first.
I recommend you begin with the one that shares your expertise and how it helps your audience. Remember, the #1 business trend is education. So, educate your potential clients.
3. Write a list of your audience’s problems or challenges.
Get these from your client surveys, online interactions, etc. Then, choose a focus and answer each question. You can even consider creating a series of short ebooks for this to reach different clients’ needs. Think a 10 tip eBook under 20 pages that hooks your audience; offer it free as an opt-in to your website. These soft “sales letters” will share five to ten benefits and testimonials that prove your worth.
4. Stop researching so much to write the perfect book.
You know your topic. You know your strengths. You already have the answers within, so why think you need to spend a lot of time on research? In fact, research makes your chapters dry and telling like a lecture, rather than engaging your readers with case studies or dialogue. Since many coaches come from academia (me too), they need to not show off with big words or complex ideas.
Instead, keep it simple (KISS) and use your organic, natural voice that speaks from your heart – not your head. Your would be clients want to have a conversation with you and be engaged with a savvy friend.
5. Use all of your experience to write your book.
You may have some articles written, given a teleclass, or have some juicy client stories where you solved their challenge. These translate into the compelling chapter middle part after the introduction and before the conclusion. Writing a book is like writing a seminar or training in a way. You’ll need a beginning, middle, and end. These strategies can short cut your time to your book’s finish line.
6. Know the payoffs of finishing your book.
If you don’t create even a short ebook, and self-publish soon and fast, your potential clients won’t know what you have to offer them. You won’t build your business beyond a few, and you won’t have the confidence of being a respected expert who earns a high income.
7. Know your audience well before you write your book.
First, think of your preferred audience – the one who will most want your book. Write to that one audience to make your book speak directly to them. Engage them to want to act on your ideas. With too many audiences in mind, your book may lack focus and you will need to include information for each one of them in every chapter. If you don’t include each audience, they will turn away not thinking your book is for them. This is the number one mistake emerging authors make.
8. Think about where your audience hangs out.
You already know they aren’t going to the bookstore to find your book unless you are in the 1% famous list. They are on the Internet! You need to share your book that brands you in articles, blogs on social media (Facebook, Twitter, etc.). Write a short email sales piece to send your email list, and put up a website sales letter that will seal the deal.
Sharing is Caring!
You may not get all the answers here, so add on comments and questions that really helps you!
You can grow your business one step at a time. A good place to start is with your book.
Latest posts by Judy Cullins (see all)
- Build Your Book’s Promotion Platform Before & After Publishing - September 14, 2017
- The BestPlace to Sell Books is Not a Book Store - September 11, 2017
- 5 Tips to Squash Low PayoffDistractions - September 5, 2017