Why write an introduction? Nobody reads it anyhow. And do you know why? Authors get windy and “I” centered in their long introductions. They think their readers will love their journey. Maybe, but maybe boring.
Instead, your buyers want to know what you can do for them. Your introduction is the 3rd “Essential Hot Selling Point” to write before you finish or publish your eBook or Print book. So, in your new half to one-page book introduction include these five points, excerpted from my Write your eBook or Other Short Book – Fast! – the book that solves chapter, book business, and pre-marketing challenges for the emerging author.
5 Steps for a Great Book Introduction
1. The hook.
Ask a few questions where your one specific audience is now to establish rapport. If you have multiple audiences, rethink your book. It’s far easier to market to one audience or group than many. What are their concerns or challenges your book will solve? Just a sentence or two. Remember to speak in “you” not “I.”
- “Do you find yourself unable to…?”
- “Do you need help overcoming…?”
- “Clueless about how to…?”
2. The benefits.
What will your book do for your readers? Only benefits sell. So include three to five benefits in sentences following your hook introduction.
- “You will learn how to…”
- “Discover way in which…”
- “Master the five essential techniques to… which include…”
3. Why you wrote the book.
Just a few sentences. “I wrote this book because you wanted or needed…”
4. Include a sample of your chapter format.
What is consistently inside each chapter? Tips, quotes, FACTS, or stories.
5. Invite and motivate them to keep reading in a sentence or two.
“Onto Chapter One!”
eBook Introduction Example
Taken directly from my most popular ebook…
Write your eBook or Other Short Book – Fast!
Inside a story brews, information you must share! Unique, needed information you know will benefit lives–hundreds and thousands lives.
Where are you now with your book? Discouraged you don’t know how? It will take too long? Be too much work? Cost too much money? Do you worry it won’t be good enough to sell? Whether you are an emerging or already published author, ‘Write Your EBook or Other Short Book – Fast!’ gives you each step of the way to market while you write, publish quickly, and not make the mistakes even seasoned authors make–all to make you a successful author!
We authors write the books we need—thus, after twenty years of writing, publishing and selling books, this book has evolved to give you an easy-to-use formula to write a quality book fast.
Each chapter gives short, no-nonsense “how-to” answers to your questions, “author’s tips,” and Internet resources to help you market.
With your passion, intention, attention, and patience, you will finish your treasured book years before you would with the agent/publisher route. You’ll get respect for being an expert, your business will flourish, you’ll make lifetime income, and you’ll love the adventure. So turn the page and begin now!
Sharing is Caring!
What great techniques do you use in your book’s introduction to draw in, engage, and entice your reader to buy and finish your book?
Please share your thoughts and comments!
Latest posts by Judy Cullins (see all)
- How Tennis Top Players and Top Business Authors Become Champions - January 19, 2017
- Celebrate the New Year Instead of Resolutions - January 2, 2017
- 7 Tips on How to Get Book Testimonials - December 10, 2016