Nonfiction Book Writing, Self Publishing, & Marketing Coach

How to Write a Great Book Introduction in 5 Steps

Why write an introduction? Nobody reads it anyhow. And do you know why? Authors get windy and “I” centered in their long introductions. They think their readers will love their journey. Maybe, but maybe boring.

Instead, your buyers want to know what you can do for them. Your introduction is the 3rd “Essential Hot Selling Point” to write before you finish or publish your eBook or Print book. So, in your new half to one-page book introduction include these five points, excerpted from my Write your eBook or Other Short Book – Fast! – the book that solves chapter, book business, and pre-marketing challenges for the emerging author.

5 Steps for a Great Book Introduction

1. The hook.

Ask a few questions where your one specific audience is now to establish rapport. If you have multiple audiences, rethink your book. It’s far easier to market to one audience or group than many. What are their concerns or challenges your book will solve? Just a sentence or two. Remember to speak in “you” not “I.”

  • “Do you find yourself unable to…?”
  • “Do you need help overcoming…?”
  • “Clueless about how to…?”

2. The benefits.

What will your book do for your readers? Only benefits sell. So include three to five benefits in sentences following your hook introduction.

  • “You will learn how to…”
  • “Discover way in which…”
  • “Master the five essential techniques to… which include…”

3. Why you wrote the book.

Just a few sentences. “I wrote this book because you wanted or needed…”

4. Include a sample of your chapter format.

What is consistently inside each chapter? Tips, quotes, FACTS, or stories.

5. Invite and motivate them to keep reading in a sentence or two.

“Onto Chapter One!”

eBook Introduction Example

Taken directly from my most popular ebook…
Write your eBook or Other Short Book – Fast!

Inside a story brews, information you must share! Unique, needed information you know will benefit lives–hundreds and thousands lives.

Where are you now with your book? Discouraged you don’t know how? It will take too long? Be too much work? Cost too much money? Do you worry it won’t be good enough to sell? Whether you are an emerging or already published author, ‘Write Your EBook or Other Short Book – Fast!’ gives you each step of the way to market while you write, publish quickly, and not make the mistakes even seasoned authors make–all to make you a successful author!

We authors write the books we need—thus, after twenty years of writing, publishing and selling books, this book has evolved to give you an easy-to-use formula to write a quality book fast.

Each chapter gives short, no-nonsense “how-to” answers to your questions, “author’s tips,” and Internet resources to help you market.

With your passion, intention, attention, and patience, you will finish your treasured book years before you would with the agent/publisher route. You’ll get respect for being an expert, your business will flourish, you’ll make lifetime income, and you’ll love the adventure. So turn the page and begin now!

Sharing is Caring!

What great techniques do you use in your book’s introduction to draw in, engage, and entice your reader to buy and finish your book?

Please share your thoughts and comments!

Judy Cullins

Judy Cullins

Book Coach at
Judy Cullins, MA, is a book coach extraordinaire with 30 years of expertise.In her VIP packages, she offers entrepreneurs, leaders, and upper management shortcuts to complete their ebook and print book fast. She teaches the essential skills to self-publish and market your book and services online with powerful results.
Judy Cullins
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  • Very nice post. I can use that immediately for a non-fiction book I am wrapping up.

  • Judy

    You are in fine form in this post. Thank you

  • ChristinaLi

    Thank you for this post. This makes a lot of sense, especially the fact that the focus is primarily on the reader. As for the reason you put 'why you wrote this book' that's adding trust and familiarity. Then, again you show real value and end with a call to action. Great post!

  • I just saved this information for future reference — a book I plan to publish this summer. Thanks for sharing your expertise! BTW: I hope your wrist is healing. Be well.

  • Thank you Judy for your timely information. I was just faced with writing this copy today and felt adrift. Great work, Many thanks.

  • summit4sucess

    Thanks for sharing , my ebook is coming together faster. How-to's are good to read, if we keep them simple.

  • Debby

    Judy, you always have such great advice. Thanks for sharing. I struggle with Facebook and Twitter. Let me whine … "Do I have too?"

    I'm a genuine techie and I learn fast, but I've tried Facebook and Twitter and just don't like 'em. Everybody seems to want to be my friend … and I have no idea who they are. I don't get the point. I ain't that old, but …

  • Debby, I know I’m late responding–but my blog had a boo boo. We fixed it and now I can interact more.


    Don’t collect empty friends or followers. Follow people in your field that are experts and add your target audience – only the ones who love your information. When you go to my twitter page go to @coachjudy

    You see my advice in motion.


  • Wendy Gaylord

    Thanks for this. You just helped my write the introduction to my book.

  • Hi Wendy, Glad my formula worked for you book introduction. From my view, it’s a mini sales letter!

    Let me know how your book is going and any questions I can help provide answers for.


  • Judy,

    I just finished my first ebook, The 7 Stages of Highly Effective Event Management & Production, and needed to draft the intro.

    I Googled and miraculously landed on your page.

    Thanks so much for the tips mentioned above. Very helpful! I was able to knock out my intro in half an hour. The mini sales letter approach worked like a charm for me. Thanks again!

    All the best,

    Kelliann McDonald

  • Kelliann, So great it all worked. Event mangement is so important today.

  • Great advice. Thanks. Will tweak it for my purposes. Great help, thanks again.

  • David, glad this article helped you. I have a lot more info to create an ebook that will sell. Check out

  • Kelliann McDonald

    Yes, Judy, event management and promotion is complex, lots of moving parts.

    If anyone is interested, I’ve developed a free downloadable infographic that coincides with “The 7 Stages” eBook that outlines the 7 essential techniques for effective event management.

    Both are available here

  • irene

    I just finished writing my first novel. After wasting alot of time trying to get my book published i found this website called and it helped me publish my book and get revenue from it.

  • I was getting NOWHERE fast in my attempts to write an introduction for my book, Loving and Lasting. So I Googled “how to write a great introduction” and VIOLA!

    Your FAB 5 Steps have saved the day – thank you Goddess Judy!

  • Angela Bentley

    Great information. Just what I was looking for. Thanks.

  • Sacha

    Great info thx

  • Reta

    Excellent tips and great advice. is there any further suggestion for writing an introduction for a book , which include several articles of different authors. Thanks a lot

  • Judy Cullins

    Hi Reta,
    Good question. My philosophy includes writing for one primary audience per book. That way, your marketing is much easier because it’s laser focused. Using more than one audience, the author needs to include each one in each chapter, or you’ll lose your readers.

  • thanks judy, you answered a basic question for me about the difference between this and the preface.

  • gold

    thank you so mush it was really useful

  • Hossein Eghbal

    I show it with introduces the interesting parts of the book in this website

  • Classic Aydiaz

    Thank you so so so so so much this was really helpful ….. writing introductions has always been a battle but your tips just gave me relief

  • Pingback: How to Overcome Writer Excuses and Reach Your Book Dream()

  • Charles

    Hi. Judy, I hope all is well, in (you and yours) lives, in all areas:
    and a prosperous 2016, New Year. I’m Charles, I just had to
    send you this email message, about writing book introd —

    uctions, because I had no clue… on where to start or where
    to begin!

    With your (2010) article post, I know how to write my introd-
    uctions for my ebooks, thanks to you. ”Man you nailed.”

    Thank you, very much!
    Charles Khazar

  • Caroline

    This was very helpful! Thanks!

  • Judy Cullins

    Caroline, Glad you used this. Tell me some other skills you’d like help on with your book project.

  • Judy Cullins

    Charles, I love your enhusiasm. thanks for the kudos. This is just the tip of all the skills I know to help aspiring authors to get their book project finished to make a big difference in our world.
    What other areas do you want help on?

  • Judy Cullins

    I’m back after a long break from coaching. Now I’m reasdy to assist you even more–which each part of your book to make it salable and well distributed. Got another question you want answered?

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