Do you use blog writing to attract business? Do you wonder how you can double your blog output and still have a life? Do you worry about whether your blogs offer quality content that your target readers will love, so they will subscribe? Know the biggest benefit to strategic blog marketing means that Google will like your blogs. Each time you write a blog post, you build your website traffic.
I can relate. When I started a blog over 6 years ago, I got discouraged because of little audience response and little traffic increase. Against my better judgment, I quit. Now, after four years of using a WordPress blog, I realize I just needed to multiply my posts so Google would notice me and I’d get more targeted subscribers. As a writing coach, I already knew what I could do. I just needed to do it. You can relate, yes?
I recommend you post at least two times a week and share your blog URLs on Twitter, Facebook and LinkedIn.
For your best results, here’s my proven top 3 Ways to create quality blog posts faster.
One. Write a Title of One Specific Question to One Specific Audience and Answer it.
You may be marketing a book or your service. Your target audiences want their questions answered. Questions are one of the best ways to write a blog title. To find out where your audiences are now, you can poll your audience with a survey by email or on one of the social media platforms. Simply ask them to state their biggest challenge or problem.
They may have many questions. That’s great. You can leverage each blog post by a complete answer to their question. For example, book writers ask, “How can I write my book fast and sell it faster too?” Of the nine pre-marketing answers given to this in a book chapter of my “Write your eBook or Other Book – Fast!” I simply address one at a time in nine different blog posts. For example,”Do you know your Target Audience for your Book? This one blog post became 1000 words. That number is good for some audiences, but the sweet spot for blog length is around 500-800 words and many will want shorter lengths.
Two. Rewrite Similar Content for a Different Audience.
Many authors have multiple audiences, so to bring more sales, they need to write different blogs aimed at the needs of different audiences. For instance, one client who is a coach for eating disorders, now writes blogs for her three audiences – bingers, bulimics, and anorexics, because you can binge, but not necessarily be a bulimic or anorexic. She’s writing specific tips for each one. This approach will multiply her numbers and keep her audiences coming to her website, where she offers her other programs and new books we’re working on. Many general book titles will benefit from this approach.
Know your article’s purpose and specific audience and narrow your slant or focus your information just for them. They will feel as though you speak directly to them and get engaged with your post, leaving comments and clicking the links to your site where they can get more of you.
Three. Write a 500-Word tip blog post.
No matter what your topic is, your audience loves tips. This shortest “how to” blog post with numbered tips is the most popular of all.
To create around 500 words, you need to…
- Choose a title that works for tips.
- Outline your topic.
- Write a one-two sentence hook or introduction.
- Include four to six sub points in outline form.
- Write each paragraph to support each sub point.
- Write only two or three short sentences for each paragraph.
- Create three to five paragraphs from each heading.
- Finish with a one or two sentence conclusion.
This kind of blog post blueprint will not only shorten your time, but will create consistent, organized, and easy to read blogs.
Now that you know three blog writing strategies that will keep your audience coming back for more quality content, will you share your latest blog writing challenges and successes with us?
Latest posts by Judy Cullins (see all)
- Changing the Way We Do Business in 2018 - January 8, 2018
- Blog, Book Chapter and Other Openings that Hook your Readers - November 28, 2017
- Warning! The 5 Most Common Subject Line Mistakes for Business Writers - October 24, 2017