Beware the bored reader of you book. When new clients want my help, I point them to writing for one specific audience per print or ebook.
When you write for one audience at a time, they feel you are personal and intimate with them. They’ll know you really care. You don’t get the same effect when writing for several audiences.
The word hasn’t gotten out enough that it’s really important to write a few shorter books to help each audience with their particular challenges or problems. That’s why I’ve finished 7 new short books and created 3 free audio trainings on how to Write Your Book So Your Ideal Audience will Love You (and the book) to help you get it right before all those efforts that may not pay off.
Just think about what your readers really want first. They want to read something captivating. They want to be engaged by copy that answers their needs – not some diluted message that is not targeted to them.
If you are not sure what they want, then tune in to my 3 free audios to help you finish your book project. I’m reviewing all the parts it takes to make your book stand out from the crowd.
9 Ways to Pull Your Book Audience
1. Make your audience the focus of each chapter.
It’s not about you. It’s about your ideal reader and possible client.
To me, that means giving a lot of inspiring and practical solutions to help them specifically in the middle part of each chapter. The big benefit on this is to keep your readers engaged and entertained so they will finish your book and help you promote it.
2. Let go of boring pedantic approaches.
Like one solo professional client who came to me for book coaching.
There is no question that my finished eBook is significantly improved from where I began because of Judy Cullins’ help. She succeeded in getting me out of a boring graduate school style of writing into something much more lively, more readable, and more appropriate for my audience. I am proud of the end product and grateful for Judy’s guidance along the way.
Darlene Cross, M.S.
This is a reminder to solo professionals, teachers, consultants, speakers and top business people to avoid jargon like a root canal.
3. Know that your readers don’t like boring definitions.
Two tips. First, tuck the definition into the end of a client study. Or second, write the definition in your own words, but also add it into a story or client studies after your readers are already hooked.
4. Give your readers a rest from your power copy.
They need time in-between to process your juicy stuff. Just be sure it serves them and not you so much. They want to be entertained. They want humor to help them relax and keep reading.
5. Remind yourself of the benefits of writing for just one ideal audience at a time.
The two biggest benefits I know are that you will sell a lot more books, way over the average 150 copies and if you want your important transformational book to get widely distributed, stay focused on your book chapter’s solutions or awarenesses you want to share with this audience.
6. Share stories and even client studies in your chapter’s middle.
Make each headline as juicy as you dare. This is the meaty part of each chapter, so pay attention to your copy. It helps the audience to connect with you, so reveal a small weakness to get rapport with them now and them.
7. Don’t edit your book so many times.
That’s the reason one client came to me after so much disappointment in a former book coach.
Before Judy Cullins, I worked with a different book coach–a painstaking process. I had many edits and inputs on my writing. I wrote countless hours, but felt like I was getting nowhere. There was no real direction. I didn’t finish that project. What a pity to invest tons of work with no accomplishment.
Judy , I’m so grateful to have found you. What a godsend to work within a system that produces results. Your how to reports combined with your coaching resulted in my finished my eBook. Yahoo! I realize publishing the book is only half the equation. Coaching me on marketing and blogging is helping me accomplish the other half–delivering the additional business I wrote the book for.
Fire Insurance Claim Secrets – Your Key to a Higher Payback
When you work with a solid chapter structure as well as the chapter title structures, you won’t need more than one or two edits.
8. Weed out all redundancies.
Replace passive sentence constructions in your second edit and avoid “to be” or “Is” and “was” sentence constructions. Use active verbs instead, as in this kind of sentence:
Subject > by strong verb > object so your writing grabs your reader by the collar and never lets go.
Judy helped me get my book through the tough editors at International Marine/McGraw- Hill. How? By showing me how to hook the reader from the first page and not let go! Thanks Judy for showing me how to make good content turn out great!
9. Make engaging headlines so your audience knows you care.
I recommend putting a hook into your headings when possible. For instance, “Is Passion Enough for a Your Top Selling Book?” I followed that with ten tips to solve that problem.
For your particular talents you can offer your audience emotional headlines like this:
“Do you fear that you won’t finish your book soon?”
“Do you wonder if your attitude slows you down, so you are motivated to keep writing?”
You have a purpose for you and your book.
You want to show – not tell your ideal audience how to solve their problems and overcome challenges.
Latest posts by Judy Cullins (see all)
- Changing the Way We Do Business in 2018 - January 8, 2018
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- Warning! The 5 Most Common Subject Line Mistakes for Business Writers - October 24, 2017