Blog Opening Story.
Taken from this blog title–Are you a Long Distance Runner in Business and Life?
Running at Other Speeds Story Opening +
In 2011, long distance runner, Jennifer Pharr Davis achieved a new record by becoming the first woman to hike the Appalachian Trail in less than 50 days. Why? Her superhuman strength arose when she focused on a purpose greater than she was.
She and her husband spent three years preparing. They had no idea the severe physical toll that path would take on them. Shin splints, diarrhea and such sore feet.
On her fourth day of severe discomfort, she finally caved and told her husband she was quitting.
“No way,” he said. He had sacrificed to be part of that team. She let go of that solo, ego-centered focus just on herself. She landed on the why she did this challenging act. Her love of the wilderness, love for her husband and to use her gifts to conquer great challenges.
Despite the discomforts, her renewed sense of purpose led her to shatter the former record of 26 hours for the hike. She earned the title “National Geographic Adventurer of the Year.”
Book Chapter Opening that Hooks
Taken from one client’s new nonfiction book to help parents and their college students to get the most out of their college years and get a great career going.
Emily has an excellent gift–her topic, but before we coached, she produced long unwieldy chapter openings.
A good book coach shows you the way to get attention from your audience in the opening and keep it going through every part of every chapter.
How? For your hook you simply ask 2-3 questions that address the particular problems your audience have in your chapter’s focus. They could be worries, concerns, challenges and what keeps them up at night.
Together as partners, we replaced the hook in Chapter 6 with emotionally captive questions about the “I don’t know what I’m doing after college” answer most students give when asked.
- Do you worry when you ask your college student what their plans are after graduation and they say, “I don’t know yet?”
- Does your student’s apathy keep you up at night?
- Do you almost scream because they seem so clueless about such an important part of life?
Food for Thought. Do you think you need to change any of your book chapters’ openings?
Your Website’s ‘About’ Page
Just know this is a favorite of web visitors. It is clicked more than any other link, so make it count. It doesn’t have to be so long, but start with your authentic story opening and then include your value, experience, to your audience with books, programs and blogs that help them know, like and trust you.
Remember the Snoopy opening “It was a dark and stormy night?”
In my ‘About the Author’ web page, I took liberties with it.
After a dark and stormy divorce, raising a son by myself, even going on food stamps, I got back into my inner daily personal growth practices with Terry Cole Whittaker in San Diego. Then, I landed on where my life’s purpose led me. Book Coaching called me, and I’ve never looked back. (Then, I added my book coaching value to visitors)
Book Coach’s Hot Tip. Use this story shortened a bit as the 3rd page of each book you write after the cover and title pages. Your story here helps your reader know you better and trust you more.
Check and Correct Your Openings Are they…?
- Short. Don’t make your audience wait long for the answers.
- Entertaining. Include revealing, uplifting or sad but resonate to your purpose.
- Relevant. Make your story relate to the point of your blog post, chapter or other promotional writing openings.
Do you want to leap tall buildings?
To find out more about Judy’s value to you and your writing projects check out her free discovery session.
Latest posts by Judy Cullins (see all)
- Changing the Way We Do Business in 2018 - January 8, 2018
- Blog, Book Chapter and Other Openings that Hook your Readers - November 28, 2017
- Warning! The 5 Most Common Subject Line Mistakes for Business Writers - October 24, 2017