Do you want to write an eBook, but find it daunting? Maybe you have other work and you just don’t have the time? But you do have ideas and want to share your amazing information with your audience.
The idea of re-purposing content is not new. If you make sure to organize your blog posts by topic or questions, you can transform them, like I did with my recent eBook, “How to Write, Distribute, and Market Your Book.”
Why Turn Your Blog Posts into eBooks?
It took a little time, but now a few of my blogs to ebooks helps others and also attracts book coaching clients. You can offer your ebook for free.
If you make the effort to present it in a chapter format, you can even charge for it. Either way, you’ll get targeted visitors to your site, or additional book sales, or both!
What did I do to make my blog-to-ebooks profitable?
I use to offer a series of short how-to ebooks for only $6.95 each. I would tweet their benefits with a link back to the ebook. This strategy generated ongoing sales for years from social media marketing.
I also promoted these smaller ebooks to my own email list who we sent fresh content to every week. I saw a similar ROI.
You can also offer a short ebook for free which people can download if they follow or subscribe to you. Then, you can stay in touch with them on a regular basis, and offer irresistible specials to them on occasion.
Why does giving away free or low cost ebooks lead to additional profits?
Your valuable content markets you and your business better than any other way I know. Better than a web sales letter or Google ad. Sharing your wisdom shows you as the savvy, credible person in this particular niche. The person people now trust to buy from because they know your gems will improve their life.
By simply adding new information from expanded posts and tips, you will be able to produce a quality ebook for your readers.
So, get ready and gather up 5-10 related blog posts to start your free ebook!
9 Ways to Turn Your Blog Articles into a Quality eBook
1. Keep it simple.
You don’t want to spend too much time on this. It should only take you a few days or so if you are organized and limit the information in the book. Remember, it’s a tickle, not the whole enchilada. Its a way to later charge for your other talents, services, or other books you sell.
2. Create a writing schedule to finish fast.
Work at least two hours at a time, because with less time in one sitting, you’ll create much more slowly.
Pick specific days you will work on your ebook and a specific date you want to complete it by.
Write fast because you can–you already have your blog articles. The bulk of the work you finished long ago. Now with a little dedicated pruning, you will birth an ebook no time!
3. Know your eBook’s goals.
What message do you want to share?
How many pages do you need for this ebook? 10-20 pages for a free ebook or 25-50 pages for a purchasable ebook.
What is a good title for it to encompass several related blog posts? Remember to start with a working title so you keep your information focused. Each part must support your book’s title and thesis. If you wander or if you just copy and paste the posts in the book, it just won’t work.
4. Write an outline.
Know your ebook’s thesis first (what’s its promise?), then organize your topics before you put this small project together. When you organize at the front end, you’ll save lots of time at the back end. With the ebook I mentioned, I saw three categories. I put them in the title to be clear what my readers would receive. You can decide how many for your ebook when you look over your post or article titles
5. Choose your blog posts before you start writing.
See which ones really relate and go together. You can always use just part of one article if that works for your thesis. For myself, I love to write ebook titles that are theses–with the benefits and preferred audience in them.
Turn your long blog articles into a shorter ebook. I still write some posts at 1100-1600 words or more. These, with more specific, details will especially work to become a shorter ebook of 7-10 pages.
Arrange your blog posts, which can possibly each be a chapter, in a sequence that works for you.
6. Learn how to use transitional phrases.
Use these at the beginning to introduce the benefits of the upcoming information and end of one piece of information to flow naturally to the next topic (blog post).
That means start each part or chapter with particular questions that lead your reader into your how-to’s. End each chapter with a transition that motives your reader to keep reading on to the next part.
7. Create an introduction.
Be sure to offer a general introduction and hook at the start of your ebook. It should be a mini sales letter that gives your reader enough benefits to keep reading, so he won’t put your book down. Include a table of contents to produce a quality ebook you can charge $9.95 for.
8. Write a conclusion to your ebook.
It may be something like what relates to the book I mentioned above: “Now that you’ve finished this ebook, you know enough to make a strong start with your project. You know how to write an engaging chapter with only one edit; you know your 9 Essential Hot Selling Points to market your book inside and out, and you know at least five good ways to distribute your book.”
9. Add a promotional message with a URL link at the end of every free ebook you offer.
Many will be ready to click your URL because they trust what you’ve already said.
One more blurb “What specific question do you have for me?” with a URL link to your contact information on your website, where they can leave one for you shows you care.
Where else can you promote your new ebook?
You can mention your free ebook and include its URL when you post tips in discussions at LinkedIn. I belong to 50 groups who are mostly in my audience. Some are gurus I follow to learn more from. LinkedIn is the second largest source of traffic from my website and it can be for yours as well.
Sharing is Caring
How more question on how to transform your blog posts into ebooks? Want to share some successes and strategies that worked for you? We’d love to read your thoughts!
Latest posts by Judy Cullins (see all)
- Changing the Way We Do Business in 2018 - January 8, 2018
- Blog, Book Chapter and Other Openings that Hook your Readers - November 28, 2017
- Warning! The 5 Most Common Subject Line Mistakes for Business Writers - October 24, 2017