Do you need more book testimonials? Do you want them to convert to book sales? Do you want to know how to write them and leverage them to grow your audience?
It all starts with my special report, How to Get Reviews and Testimonials that Convert From the Rich and Famous. It’s formatted and just about to get published as an ebook in PDF and on Kindle.
Here are some updated tips I give you, so you can be on top of your book pre-marketing and marketing:
Once I got on LinkedIn over 8 years ago and built my book group from near -0- to the present 15,500+ members, I decided to leverage testimonials so you, my book writing, self publishing and marketing audience, can get even more value than just the report.
Out of need, I wrote a book, LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales. I needed some strong testimonials. After pinpointing 10 top business authors and social media strategists, with whom I had already exchanged ideas, I sent an email asking them to read my PDF version.
Results? I got back 10 targeted testimonials to promote my book on its landing page. The reviewers’ rewards? A PDF copy of the book, added special reports, and their name in the review.
Testimonials Should Convert – My Advice?
In one recent book coaching session, I taught this Big Amazon Review Tip to a recent client, Sonia. She put her book on Amazon, but needed strong 5 Star reviews (20 at minimum).
The Big Amazon Review Tip
After you give a heading (make it promotional), include the title and the author’s name. Then, tell a short story of 1) who you were, and what your challenge was before you read the book and 2) how the book solved your challenges. Use specific benefits because benefits sell.
That’s not all I can give you. Here’s…
7 Leveraging Steps for Your Testimonials
1. Re-post a shorter version.
In your other social media groups, on blogs, on your website’s landing pages, or in LinkedIn group discussions to help fellow authors out. Keep the benefits. A thumbs up is a thumbs up, no matter where it comes from.
2. Use part of the review on your sale or landing page.
Use them on all website landing pages where your product, audio, video or service is offered.
3. Strengthen your LinkedIn Profile with a strong testimonial.
What others say counts more than your own words. Sometimes you can’t wait for LinkedIn connections to give you recommendations, so post one or two testimonials you already have.
4. Write a request to past clients or students.
Maybe participants in an audio or webinar program who love you to give you a recommendation on LinkedIn. Keep them updated so you look current. So many old and moldy profiles turn off possible clients and sales.
5. Post testimonials in promotional emails.
And on your Facebook business page and your Twitter page. Add a link to the book’s sales page to make it work. This year, we promoted a big 10 speaker Nonfiction Master Course, and one example of promo we included a list of top testimonials for all our speakers.
6. Use shout outs and positive feedback in your social media interactions.
So many hip marketers include a how to video, and then a comment area so all people who benefit can leave a positive message.
7. Create a folder for all kinds of testimonials.
Use sub folders like I do: One for happy book coaching clients, specific book reviews, social media coaching clients, web sales letter writing students, fast book writing students, my audio and webinar students, VIP students, my Nonfiction Master Course, and by names.
With them handy, you can find them fast, and leverage them in all kinds of places such as the above. Every time you spot a good testimonial add it to your testimonial folder, plus date each entry to find it easier later on. Those dates will help you locate one that may not otherwise be easy to find.
This organization saves me so much time, and with it I can send testimonials to my webmaster to update monthly my site landing pages and blog. Google counts that as new information.
Don’t skip this important Essential Hot Selling Point to make sure your book sells. And don’t wait until the last minute to get them and post them. Keep your name out there and receive all kinds of wonderful rewards.
Share with us an aha or two you got from this information 🙂
It makes me smile to know this info got out to people who want it.
Add to our tips the ways you have leveraged your testimonials. We’re all in!
Latest posts by Judy Cullins (see all)
- Changing the Way We Do Business in 2018 - January 8, 2018
- Blog, Book Chapter and Other Openings that Hook your Readers - November 28, 2017
- Warning! The 5 Most Common Subject Line Mistakes for Business Writers - October 24, 2017