Thinking about writing another book?
Maybe, you have already started one. I can almost hear what you’re thinking.
“I’m not sure I can spare the time to write another book.”
“It’s so much work and I want this book to be so much better.”
“I’m not even sure of where to start.”
Our first books were a good start. And now we have more knowledge and wisdom to add to a new one. It’s always easier the second or third time we do a writing project.
Now, with a little help from your friend you can use the writing skills you already know along with advice from The Original Book Coach (that would be me) to make your next book the best it can be!
Before you Write Your Next Book… Do Some Deeper Research
Because… When you get to the heart of who your best ideal audience is among other research, you’ll be much more able to write your next book. It will be far easier and faster than your last one.
Now, you need a plan to get those big results. Here you go…
New 6 Research Points to Get you Going…
Tip 1. Know your purpose should align with your book’s.
If you don’t know why you want to write this book, you will lose momentum and not stay in love with your project. When you doubt yourself in any way, you simply won’t finish and you’ll feel really bad.
Tip 2. Dig deeper to know your ideal audience.
If you don’t (If you don’t target your specific audience, they will think you don’t care about them), they won’t think you care about them. (when you include other audiences in the book)
In my “Ideal Book Audience Profile Cheat Sheet”I show you how to create an Avatar of who your ideal audience is, what they want, and what they don’t want. (plus where to find them)
Imagine if you know your audiences’ goals, passions, beliefs, worldview and what their struggles are (pain points, worries, doubts).
(You’d burst with confidence and write with purpose and use a guide to get your best book out.)
Write your “Dear Audience Letter” before you write much copy. In it, you explain why you’re writing the book, details about who is this audience, and what the book will do for them. (benefits and value)
Value in this Basic Research?
Your audience will know you value them over all others. Your writing will flow naturally from your notes. No more blank pages to feel stuck in!
Tip 3. List your target audience challenges before you write a chapter.
Know where your audience is now with certain pain, worries and concerns that keep them up at night.
Because, when you include them in your chapter outline, and also include a few solutions you have for them, you’ve got an easy chapter writing guide.
Your purpose should include wanting to help your ideal audience, don’t you think?
Tip 4. Make sure you open each chapter with a hook.
So often, I see clients’ openings begin and end with telling about something. Telling does not keep your readers interested. No one wants a lecture or rambling thoughts.
Remember your readers on every page of your book. Include and engage them with what they want. You can give them what they need later.
For example in your introduction first ask 2-3 questions about what worries your reader on your particular topic.
In this second paragraph, include several benefits to motivate the reader to keep reading. My thanks to Susie Orman, whose purpose is to help women become financially strong. Her books illustrate this hook.
Where are you now with your book project?
Have you done lots of or little market research? If little, the hard truth is you simply don’t know what you don’t know.
Research is one kind of action! And action is what gets books finished.
For full examples and tips #5-6 go to the full article in LI pulse.
Want to investigate more?
Ready to get help with your writing project and finish? Click here to apply for Judy Cullins’ Free Book Building/Marketing Discovery Session.
Email Judy Cullins to ask a question or send a note.
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