Write your book for the one who buys your book–your reader. That’s who decides whether it sells or not. Rather than lecture or tell from your research, think what does my reader want now? How can I use the Three E’s – engaging, enjoyable and easy to motivate my reader from the first paragraph to the last?
To keep your readers motivated, you must hook them all the way through each chapter. That means…
1. Hook your reader in the beginning of each chapter. Motivate him to keep reading. Meet him where he is now–what are his challenges? Ask a few questions about his challenges to engage him.
2. Hook your reader right after your hook-introduction with the benefits of this particular chapter. In this chapter, you will discover….
3. Hook your reader with headlines that don’t just put a topic down, but ask an engaging question or compare something they want to know about. This information goes in the chapter middle.
4. Hook your reader with a few engaging comments or questions after each heading.
5. Hook your reader throughout your chapters. You must hand-hold for your reader’s attention all the way. It’s so easy for them to get distracted by their family, the TV, or their thoughts.
6. Hook your reader with a consistent chapter format–each time. You readers look for this organized format to allow them easy understanding and an enjoyable time. They like to be entertained all the way.
7. Hook your reader with your conversational and positive tone.
8. Hook your reader by passing the “So What” test at the end of each section in your chapter middle.
If you don’t hook your readers from each chapter beginning to ending, you’ll pay a big price. They won’t finish your book. While they could be your best “word of mouth” promotion that keeps bringing new readers to you, you’ll not get a lot of readers that could benefit from your book if you don’t hook them throughout your chapter.. That’s really sad when you put all that time and energy into your book.
Remember, when you ask and answer questions your readers have for your nonfiction chapter middle, your writing will be clear and natural. When you do a similar exercise for fiction, each chapter will brim with exciting details your readers want to know about. That includes answering questions on the who, what, where, when, why and how.
Always write to inform, entertain, and engage, rather than to impress. This “Hook” pre-marketing skill, if applied to each book chapter, will make a big difference in your book sales.
You can take one chapter’s draft and turn it into gold with a book coaching session where a coach reads what you have ahead of the coaching call, then brainstorms what hooks will make your book much more readable and saleable.
Latest posts by Judy Cullins (see all)
- Changing the Way We Do Business in 2018 - January 8, 2018
- Blog, Book Chapter and Other Openings that Hook your Readers - November 28, 2017
- Warning! The 5 Most Common Subject Line Mistakes for Business Writers - October 24, 2017