Has your book slipped to the back burner? Are you frustrated you can’t get it finished? Do you worry It is becoming out of date as we speak? Do you wonder if it’s worth it because it’s so much work?
Maybe you need chapter structure and engaging copy to make your message clear and enticing.
Most writers have fabulous ideas, but getting the ideas into a format that your audience will find easy to read and exciting may not have shown up on your pages yet.
Would you like to finish or write your book with only one edit or so?
You’ll be so encouraged knowing you don’t have to do all those edits that other writing people profess to be the way.
You know your topic and what your clients want. Why write 10 edits when one is enough?
Your reader will FINISH each chapter that uses a recommended chapter blueprint for your book in your book.
That means she will recommend it to her lists and friends. Her testimonials will show you to be the right choice for your information! His word-of-mouth will bring many books sales and attract the clients you want, because it’s written just for them. This is pre-marketing at its best.
You’ll write an organized, engaging, and easy-to-read chapter that your readers will love to read because it’s not a lecture.
They feel cared for and engaged instead. (Use this same format for your promotion materials, your site sales letters and your blog posts.)
When you write a short ebook of under 25 pages, you can offer it as a free opt-in to subscribe to your site.
You stay in touch with your audience each week and they learn to value, trust, and like you. Over time, they buy from you. This is content marketing at its best. Your blog markets you or your book and your book markets your blog because you put all the necessary pre-marketing blurbs and links in it.
You don’t want to spend all year on this book.
You want it finished fast so you can get your cash flow going as well as branding yourself as a go to person in your niche.
You can repurpose your book to many other higher profit products and services.
If you’re a consultant, that means more clients. If you sell other services or products, that means more customers.
You’ll get far more web visitors who will appreciate you as you continue educating them.
Then, they will know, like, and trust you much more, making them potential clients rather than “lookie loos”. It may take a month, 6 months, or even a year to the sale, but they come when you practice due diligence, and patience to give it time to work.
Book Chapter Fast-Writing Blueprint with Only One Edit
Did you know that most authors only sell 150 books? That’s because they made mistakes that cost them sales.
Are your concerns like most of my book coaching clients?
“Will my book be readable enough to sell well?”
“Will the time and money invested to learn a chapter-writing blueprint that makes my writing more engaging be worth it?”
“Will this chapter blueprint of fast-writing skills work for both my ebook selling and selling non-fiction?”
The problem with most non-fiction or how-to writers is that they tell rather than engage.
They tell what they know and don’t answer their readers’ concerns. Like me, you know too much. Your ebook or print book should answer the concerns of your primary audience.
Keep it simple. You need to write your book so your readers easily get their questions answered while enjoying themselves. They don’t want a lecture or telling. They want your words to engage them! If you engage them, (entertain and educate) they will listen, and eventually finish your book and recommend it to others. Your 24/7 sales team.
How Can You Engage Your Audience in Every Chapter?
One. The Chapter Beginning has Two Parts in the Hook.
Start with a hook in the chapter’s introduction (paragraph 1). The best hook is to pose questions based on your audience’s concerns about your topic. Use 2 or 3 in each hook. Most authors tell what they know, and it sounds flat and boring. They bring old writing habits that mar their intended clarity.
Eg. Are you concerned about xxx? Do you worry about xxx?
Note: ask the book coach how to get each chapters audience worries and concerns in question format to hook the reader.
For Paragraph 2 of your chapter beginning, include why your readers should read this chapter. What are the benefits of it to drive them to want to read it? This omission is so common – even among professionals. After a best title, if you don’t give your readers a reason to read on in the chapters, you’ll lose them in the very first paragraph.
Eg. In this chapter you will discover…, enlighten yourself about…, overcome…, transform… (finish in sentence with 2-3 benefits in every chapter)
Two. The Chapter Middle.
Answer your reader’s concerns you noted in the chapter introduction in the middle part of your chapter. Use headlines and make some of them questions. To answer your audience’s questions you will include case studies, stories, important tips and quotes. Write this all in the you voice (no I’s).
Heading 1. Eg. Where you are Now with Your Concern about…
Subheadings can be used.
Each headline should motivate/engage your reader to keep going. You need to hand-hold your readers to get them to your “gold.” They don’t respond to just telling and will not finish your chapter if you don’t make it easy and readable for them. If they don’t finish, you won’t get their support for your follow up marketing. There goes your word of mouth.
It’s not the Book; It’s the Hook!
Many experts and other top authors blast away telling what they think the reader needs. In my opinion, I recommend to not just tell your own fantastic ideas and stories. Don’t lecture like a professor. Academia writing needs to be altered for an online audience. NO legalese either. Engage your readers. Ask questions along the way. Include their problems or where they are now, and give them what they want so they finish each chapter and recommend your book. This audience-based writing attracts your best buyers and clients from Social Media and other online forums. When others recommend your book, your primary audience that needs it will check you, your book, and your website out.
Don’t Make your Book an End All, Be All Book for All Audiences!
Stop writing general copy that bores and interests no one. Knowing your primary audience who wants specific information before you write your book makes your marketing and selling so much easier later. And, it will save you enough time and money to take that long-deserved vacation.
Speak directly to your primary audience and give them specific answers to what concerns them. For example, send out a survey asking “What are you worried about specifically in this topic?” Put a face on your readers. If more than one audience, offer a question aimed at each audience in each chapter and answer it, so they know you care about them. They only read on because they feel cared for.
The Question and Answer Middle Part of your Chapter almost guarantees “One Edit Only.”
Three. The Chapter Ending.
Do you include a summary, a 3-5 Tip Ending, or a headline “Things to Ponder From this Chapter”? If you do, that’s great.
For the last paragraph after the “summary” on tips, you need one more powerful sentence that motivates your readers to keep reading. Most book writers neglect this most important skill. Remember, you are always marketing in your book – your chapter titles, your headings, your tips and stories.
Final Paragraph Example: Say something like this, “Now that you’ve finished this chapter, are you ready to get these benefits (name them in sentence format) in the next chapter? (number and name the chapter)”
Case Study of a Recent Client
A recent client Joanne, who just finished writing and publishing a book for her young women audience with eating disorders including compulsive food bingers, said after two coaching sessions,
“My ahas? I found my voice! It’s great to know my chapter will inform and entertain the young women who need my information. When I tightened this up early, I dropped a lot of passive verbs and replaced them with action verbs, I replaced adverbs such as –ly words with more specific substitutes. In the chapter middle, I added four client case studies with dialogue that showed and didn’t tell, but illustrated how I work—giving specific steps and solutions for these young overeaters.
As I wrote the first chapter draft. I didn’t notice these old writing habits before my book coaching session. The time I invest will be around 9 sessions. It will pay off, because I can be confident this book given away in Kindle and my promotional pages of other services, products and online courses on my site will draw my best audience there for more solutions for young women with eating disorders. Thanks for making this book possible and its future success. Getting professional feedback early on makes me know what to do for engaging chapters in the rest of this book and all my marketing too.”
What do you Want?
Certainly not selling only 150 copies. Find a way to do it right the first time. Don’t overlook that non-fiction writing should include these creative non-fiction skills. Use dialogue. Use analogies. Even if you wrote a few chapters, you can still get early feedback before you leap into continued mistakes that keep your audience from recommending your book.
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Make me smile and leave a short comment. Which parts of this blog helped you?
Judy Cullins is a book and blog strategist coach who works with not yet famous coaches, consultants, solo professionals, and authors. She helps you write to engage and think marketing at every stage of your book – Before you write it, while you write it, and after you publish. She recommends self publishing and offers her 30 years coaching experience, 14 books and packages, along with 280 blog popular articles so you can take the guesswork out of your book’s or businesses’ success. Get far more visibility, credibility, clients, and sales with Judy’s insights and marketing ability.
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