Are you an entrepreneur with a book in process?
Do you want to build new ideal clients and streams of income?
Do you already have targeted subscribers to your articles or white papers?
Have you already set up helpful tips for them to solve their important challenges?
When I chose book coaching as my life’s work, I discovered that sending email to my targeted email list is still the way to engage your devoted fans (potential clients and readers) to “buy” from you so you can thrive forever.
But, your emails to your subscribers need to get opened!
As I now work on a launch for my free discovery book coaching sessions, I’m creating both blog posts and emails to my web subscribers, my Linkedin Book Writing and Marketing Group of over 16,000 members, and 20 new blog posts submitted to LI pulse.
Results So Far. I’ve produced 1 new devoted book coaching client out of 3 discovery sessions. And I just started.
One thing I know for certain… Your subject line counts much more than the content. So invest a little in it.
Here’s What to do and What not to do…
YES. Do This.
- Capture your audience’s attention and curiosity. Warning! (It works) works.
- Make subject line memorable and effective. Your audience wants to know their mistakes and correct them.
- Create a sense of urgency. Consider the word ‘Now’.
- Ask a question, make a dramatic statement. Questions engage.
NO. Don’t Make These 5 Mistakes.
Mistake 1.Yell at your subscribers with all CAPS or too many !!!
This line causes your audience to ignore it, delete it. Related to this mistake, don’t add too many “Free” or “Act Nows”. They diminish impact.
Mistake 2. Use spammy words. Sound like a carnival barker.
I just opened my spam folder, and found some useful emails in it. All because the sender used what seems spammy–100% free, $$$, or serious cash in their subject lines.
Get a list of spam triggers to avoid before you write a new email at blogspots list (You can also check your autoresponder to see if your message will trigger for spam triggers)
The Original Book Coach Recommends. “Be clear over clever any time.” Use specifics in subject line. For example, “3 Ways to Improve your Book Launch.”
This subject line tells you exactly what you’ll get opening this email. Specifics eliminate the risk of using spammy words. KISS. (keep it simple sweetheart)
Your audience loves specifics. Generalities show you don’t care much for this audience. When you write anything, remember to speak to just one audience at a time ( In books and blogs.)
To gain trust (which is not easy on the net) you need to give specific solutions for one particular audience. Remember, you don’t have to put it all in one book. Think series. Short ebooks work well here, and think of the time you’ll save. When you spread your buckshot to cover more audiences in just one book , many will leave your book because they don’t feel cared for.
Mistake 3. You don’t keep it short.
Consider your readers are on the go or skimming their inboxes between work meetings. My webmaster advised me long ago to capture attention with subject lines no longer than 65 characters.
Remember many of your fans are using mobile devices. Keep wordy phrases and redundant words to a minimum.
I just found a great headline resource. Kasey Luck offers you 57 subject line samples.
Book Coach’s Check and Correct Advice…
- Create concise and clear headlines. Use a complete thought (remember grammar?)
- Cut unnecessary phrases and words. Let go of “ands” and “thes”. Short sentences work well.
- Strive to be helpful. Give value to your fans. If they don’t see your value, they will fade away.
- Build a message with examples around a numbered list.
- Attract readers with tried and true, “Secrets” or “Keys”.
Mistake 4. You write misleading content.
What’s wrong with this line? Get an exclusive 1/2 price discount on our entire inventory!
Behind this line comes a pitch for a free webinar or online class–that’s dishonest. Please no bait and switch, no promise undelivered. You don’t want to be known as a spammer. If your readers lose trust in you, they’ll unsubscribe, turn you in as a spammer, or just not open your emails again. Ouch!
The Original Book Coach’s Hot Tip. To build reader trust align your content with the subject line.
Warning… Avoid subject lines that include RE: or FW: It’s a trick to make you think the email is part of another conversation. Makes me think sleazy. I see at least 2 of these every day, so be alert.
Mistake 5. Leaving spelling and grammar errors in.
Beware of looking unprofessional with typos, misspelled words and misplaced punctuation.
I admit. Guilty as charged. My editor fans keep me posted on these. I appreciate that and thank them, and strive to correct my mistakes.
Final words. Know headlines, book titles and email subject lines are similar. Make them clear, include your ideal audience’s concerns, and a benefit if possible
Thanks for sharing these tips with people who care.
P.S. If you are ready to write the book that shows your expertise check out my free Pre-marketing and Book Building Discovery Session.
Latest posts by Judy Cullins (see all)
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- Warning! The 5 Most Common Subject Line Mistakes for Business Writers - October 24, 2017