So many coaches complain about their ongoing income from their craft. Here’s 3 tips to get you profitable where you are now and where you want to be.
1. Set a Monthly Income Goal
Set one that is realistic and optimistic at the same time. For instance, if your fee schedule is a low number, how can you build an income that goes over the moon without working too hard? How many clients do you really want? Take that number and see what you need to charge for coaching.
When your coaching openings fill up and you don’t like your income, raise your fees. Price accordingly with your level of expertise. Of course a 20-year coach who impacts many clients will earn higher fees. If you are starting out, give a special offer based on your client’s results.
2. Develop Different Coaching Packages with Different Fees
Your coaching is one part of your sales funnel. In order to get bigger visibility, credibility and trust from your audience, you need offer these products/services as part of your sales funnel at your website.
-Free opt-in educational blog posts or reports.
This brings eventual trust after the 5-7 times they connect. When you establish trust, you’ll get many more good clients.
-Low cost or free sample coaching.
This one is the best to transform your potential client into a paying one. It’s the # 1 way for me.
-Coaching packages for the busy person or committed person.
All coaching package choices can go on one page of your site with links to your coaching schedule and your discount choices as well. My site is almost automatic with these and saves me so much time that I can keep fees lower rather than higher. People opt-in and prepay before we coach. They already trust at this point after reading all your useful tips over time. It does take 5-8 months to cement the deal.
3. Monitor Your Total Monthly Income
Review your income every few months to see if your online promotion and website marketing is working, and you are getting what you want from your efforts. I test my marketing each month to first see where I am on Google.
Just Google your name, a blog post title, an article title, or a few keywords that match you coaching niche.
I’d love to hear your comments on this piece. Do you disagree? Or, what’s your challenge now?
Latest posts by Judy Cullins (see all)
- Changing the Way We Do Business in 2018 - January 8, 2018
- Blog, Book Chapter and Other Openings that Hook your Readers - November 28, 2017
- Warning! The 5 Most Common Subject Line Mistakes for Business Writers - October 24, 2017